User Experience

User Experience, also know as UX, is another key component of application development and website usability.

This component focuses on how your users feel when they land on, see, or interact with your system (website or application). According to the ISO definition, user experience includes all the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

Our exclusive Market Positioning Action Plan™, which is recommend prior to the creation of your website or application, ensures that the system we create for you engages these critical, successful User Experience attributes. Through this approach we help you come to understand and define:

  • Exactly who your users are (age, gender, socioeconomic class, level of experience, etc…)
  • We clearly define your offering and your desired customer experience
  • We define the emotions that we want the system users to have
  • We define the messaging, vocabulary, imagery, colors and the voice that will create the best overall User Experience and short-term and long-term results

Then, as we build your website or application, we combine all these factors with the same level of intention to create your Information Architecture. Once your website is complete, we encourage clients to continue building upon customer experience in their services and marketing. Read What is Experiential Marketing for a definition of experience marketing.

If you would like to find out more about our unique approach to User Experience, or if you would like to find out how our expertise in this area can help you increase your online results, schedule a Free Project Review or call 303-300-2640 today.

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