What is Content Marketing?
Many of you have heard about web content marketing. So, what exactly is content marketing for a website? Content marketing is among the most important methods to attract potential customers. Why? Creating regular, fresh and unique content is precisely what Google is looking for when rankings a website. Specifically, Google is measuring how “valuable” your content is by using several different signals such as social media shares and backlinks to the article.
While content marketing is among the most important factors to ranking well in Google, more importantly, when done correctly, valuable information is conveyed to those who are looking for your products or services. Website visitors are seeking credible, authoritative information that provides assurance of an individual or company. By establishing one’s website as authoritative with original, informative information, visitors will stay on one’s site longer, click through the website more and come back more frequently. All of these benefits are signals to Google that help a website’s rankings.
When one’s website is developing content that is informative, other websites are more likely to reference your content by using a link from their website to your article. These types of backlinks are precisely what Google is looking for to rank a website well. Why? Well, they are typically of better quality and are coming from other websites within your subject area, which creates a semantic relationship that helps Google understand the nature of one’s website.
A proper content marketing strategy provides valuable information. It does not sell a product or service. We are all bombarded with advertisement and sales offers, which means an article that is selling someone on something is typically not read and of little value. By engaging one’s customers with relevant content that is valuable to them, a loyalty to your brand is formed. When that potential customer is ready to act, who do you think they’ll turn to? That’s right, someone who they believe is credible and trustworthy.
Webolutions Web Content Marketing Agency
Demonstrate Thought Leadership Through Content Marketing
Webolutions is among Denver’s top content marketing companies with over 20 years experience developing effective content marketing plans. Content is the linchpin of successful online marketing today. It is critical for driving online visibility and providing valuable information to prospective customers. But finding the time to develop big, original ideas can sometimes seem overwhelming. That’s where Webolutions can help, we are content marketing experts.
Successful content marketing is based on the understanding that content consumption preferences vary widely, so it’s important to provide information in a variety of formats to drive maximum viewership. Webolutions helps clients create content that drives search engine optimization and online conversion. Whether you’re looking to make an immediate sale or collect profile information for ongoing prospect nurturing, we know how to create content that converts.
We support clients with development of many different content types and formats:
- Website Content
- Blog Posts and Articles
- White Papers
- Press Releases
- Strategic Imagery/Infographics
- Slide Presentations
Content Marketing Strategy
It’s not enough to create quality content, a strong content marketing program includes a strategy for maximizing content viewership and conversion into leads. Webolutions helps clients distribute content through their own resources as well as third parties. A single “big idea” can be used for multiple blog posts, webinars, social media posts, newsletters, live event presentations, videos and more. To maximize content exposure, Webolutions helps clients:
- Optimize individual content assets for search
- Post content on prominent social media sites (YouTube, Slideshare, etc.)
- Drive social media viewership of content via regular and boosted posts as well as advertising
- Negotiate paid placements on related third party properties (Banner ads, newsletters, guest blogs, etc.)
- Manage live webinars and replay distribution
- Email marketing…and more
If you’re having trouble getting your ideas out there, Webolutions can help. Call 303-300-2640