Incorporation of dynamic content is a proven method for increasing email effectiveness and conversion. From the most basic form of dynamic content, email personalization, to more complex customization of emails based customer demographics, prior purchase history, etc., experience shows that dynamic content pays off in terms of email open rates and response. In fact, a recent study of over 200 million email sends saw a nearly 5% jump in open rates when the recipient’s name was included in the subject line.
Most marketing automation platforms can accommodate customization with multiple dynamic content fields. Webolutions helps clients incorporate dynamic content into their campaigns via:
- Personalized subject lines and email copy
- Database tagging strategy support
- Campaign design/email content development
- Dynamic content campaign set up and automation
- Campaign testing
- Results tracking and optimization
Dynamic content is an excellent way to increase email effectiveness, but it can be challenging to implement. Webolutions can help with advice and hands on expertise to customize your emails for maximum response.