Drip Campaigns

Drip campaigns create an ongoing dialogue with existing customers or sales prospects  typically with the goal of accelerating the sales cycle.  They can be set up to run automatically based on predefined timing or customer-activated triggers. Some common uses for drip campaigns include:

  • Staying top of mind with customers
  • Providing educational/thought leadership material to promote your solutions
  • Re-engaging lapsed customers
  • Providing promotional offers to increase purchase frequency
  • Providing ongoing user training and tips

Pre-planning and programming of drip campaigns simplifies overall email delivery and creates a cohesive customer experience.

Webolutions works with clients to design and implement automated drip campaigns around specific business objectives.  We help clients:

If your email program is still based on the “batch and blast” methodology, it may be time to talk with Webolutions about creating automated, multi-touch drip campaigns to keep your brand top of mind and give your customers reasons to engage with greater frequency.