Blog posts are an important way for companies to engage with existing and prospective clients to demonstrate thought leadership and reflect your true company culture. They also serve a critical content development & marketing role – extending website page count, driving keyword visibility and links, and highlighting topics of particular importance to your company. Webolutions supports clients throughout the end-to-end blog writing process, including:
- Blogging Strategy: Webolutions helps clients select blog categories and individual post topics that extend beyond product and company news to demonstrate insights and thought leadership on relevant industry issues, reflect the personality and world view of the business owners, and help drive long-term engagement and advocacy.
- Blog Optimization Support: Webolutions has a proprietary process and tools to support clients with blog optimization. We create lists of focused keywords by blog category and support clients with imagery and tagging recommendations all geared to maximize SEO. We also help clients elevate key staff member visibility with Google+ profiles and Authorship functionality that enhances the likelihood your blogs will be well ranked.
- Blog Writing: Finding the time, the topics and the expertise to write effective blogs doesn’t come naturally for everybody. Customers can fully outsource blog writing to Webolutions or work in partnership with us to ensure that the quantity and quality of material you need is getting published.
Publishing a consistent flow of quality blog content isn’t easy, but it provides a huge advantage for companies that do it well. Webolutions has years of experience supporting clients with blogging strategies and execution that drive measurable viewership and ranking impact.