Measuring the Return on Investment (ROI) of social media marketing can be difficult but, as with every business pursuit, it is essential.
Ongoing measurement of Social Media ROI seeks to provide clear links between social media marketing and bottom line metrics such as purchases, online reputation and referrals. Benefits of measuring social media marketing efforts include:
- Improved effectiveness of social media marketing.
- More efficient budgeting and planning for ongoing social media marketing.
- A clear ongoing picture of the success and opportunities within this channel for your company.
As with Webolutions ongoing ROI Tracking for Search Engine Optimization (SEO) and Pay Per Click advertising campaigns, our proven systems provide detailed, transparent metrics. We regularly analyze these metrics and make recommendations in order to improve reach, engagement and conversions.
Webolutions’ experience with social media for business dates back to 2003; our measurement of Internet marketing metrics to 1994. We still read the claims of so-called experts saying: “There is no ROI of social media,” or, “The ROI of social media cannot be measured.” We reject these opinions as they come from those afraid of accountability to their clients or without the business background to understand stakeholder accountability and the ensuing importance of measuring return of every business endeavor.
Webolutions executives’ backgrounds include corporate leadership roles with Fortune 500 companies and governing bodies of nonprofits. Degrees include Masters of Business Administration and undergraduate studies in Finance, Accounting and Economics. We understand the importance of clear, timely, transparent ROI measurement in social media marketing and all other marketing channels.
Webolutions does not require our clients to sign long-term contracts. This business model puts on the same side of the table with our clients. We succeed when your business succeeds; our interests and sense of accountability are the same as yours.
To start seeing and improving the return on your social media marketing investment, contact Webolutions today.