One of the first things a Search Engine Optimizer will talk about when formulating an ongoing SEO marketing plan is content generation. They will explain that search engines are looking for Websites that are continuously growing and published with content that is fresh and relevant to the rest of your site. Search engines are also putting more emphasis on the quality of the content, measuring this metric through the time spent on the page, whether they visit more pages on your website and whether or not they are sharing this content with their friends.
So what qualifies as quality content?
When it comes to using a blog for your business, relevancy is king. Stick to what you know and what people should learn when visiting your site. While you may be inclined to read an article about search engine optimization from a professional in the internet marketing industry such as myself, you wouldn’t come to me for advice on a radio ad campaign. Relevancy leads to credibility, both to the search engines and to your audience. This is a cycle; the search engines rank your content for relevancy to the keywords, if the reader finds it interesting, returns to your site and recommends it to friends, than your ranks will continue to increase.
It is also important that your content is informative and useful to your readers. Use your content to set your company apart from competitors by showing off your expertise and personality. After all, why else would they be reading your blog than to learn about what you have to offer? If you differentiate yourself from your competitors with your blog it not only leads to greater rankings in the search engines but also into conversions.
At the same time it is important to remember that just because you, your friends and family think that your blog is the greatest thing since sliced bread, it doesn’t mean that your internet audience will enjoy your content. While this information could be the coolest thing in the world to you, your readers could find it completely dry.
How to use this Information
Before you integrate a blog into your site, make sure you have the resources to populate it on a regular basis. Once you know that you are going to update your blog frequently come up with a plan of post topics. This way, you will already have an idea of what you are going to write about and can start thinking about how you want the post to go. From here, set a timeline so that you know what days you’re going to release blogs to make sure you continue to post. Once your blogs are written, have someone read it and give you feedback to make sure that your blog is as good as you think it is before you post it.
If you feel like you don’t have time to create content for a blog and continue to post, hiring someone to do it for you is just as effective. If you would like to learn more about writing quality content feel free to leave a comment or contact us directly at 303-300-2640..