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Market Positioning
Webolutions Market Positioning and Planning
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Market Positioning Action Plan™
At the core of everything we do is the client’s market positioning. That is why most engagements start with our Market Positioning Action Plan™. This is our systematic approach to helping clients define not just what they do, but why they do it and why their customers should care.
Why Choose Webolutions for Your Market Positioning?
Expertise
Extensive experience in crafting unique and effective positioning for diverse industries, ensuring your brand stands out in the market.
Strategic Insights
Tailored market positioning strategies that align with your business goals, giving you a strategic edge over competitors.
Measurable Impact
Trackable metrics showcasing improved market share, customer perception, and overall business performance.
Testimonials
What People Say
Webolutions is a partner, not a vendor. Our goals are their goals.
Krissa Szmyd
Director of Marketing & Communications, Galloway & Company, Inc
Testimonials
What People Say
Your amazing team knew exactly the right steps to take us to the next level. You really nailed it.
Jim Hajek
Head Golf Pro, Fossil Trace Golf Club
Testimonials
What People Say
We’re a long-established nonprofit but this was our first major web development effort. We needed a partner to guide us through the process and help us learn as we go. Guidance was comprehensive, communication was timely, and our dispersed and diverse staff gained comfort with Webolutions every step of the way. For anyone seeking this experience, we recommend Webolutions 100%.
Erin Barber
Executive Director, National Center for Higher Education Management Systems (NCHEMS)
Testimonials
What People Say
Their process allowed us to see the big picture as a consumer, as opposed to us pushing out the information we want people to read.
Meredith Myers
Marketing Director, Potatoes USA
Testimonials
What People Say
The website turned out exactly as we envisioned it. Webolutions did everything we asked. Project management communications were prompt, proactive, and meaningful.
Jason Lehman
Marketing Manager, FUSA Insurance
Areas for Differentiation
We take both an inside-out and outside-in approach to positioning. The inside-out view investigates what the business leaders feel is their competitive advantage, how they believe customers shop in their category, and why, ultimately, they win business. The outside-in view includes a detailed analysis of the competition to understand how key competitors are positioning themselves in order to find potential areas for differentiation.
Key Steps to Creating a Clear Market Positioning Strategy
- Understanding your current positioning
- Key persona identification and profile creation
- Online competitive research
- Keyword research
- Surveys of identified personas (when needed)
- Brand strategy development
- Unique selling proposition development
- Initial marketing plan recommendation
Webolutions approaches brand strategy differently from most other agencies. We are not simply looking for a differentiated statement about what you do. Our brand strategies include three key components that together define the brand; your offering, your culture, and your customer experience. We not only help you define these three brand components, but then we help you identify the major actions you need to take to deliver them consistently on a daily basis.
Transform
If you can’t honestly answer the question, "What makes your business different from your competition?", then it’s time to call us. We will help you transform your customer and employee experience to make it truly unique. With Webolutions, market positioning isn’t just words, it’s the way you do business.
Some of Our Work in Marketing Strategy
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Strategy Development
Strategy development is the process of crafting a clear and actionable plan to achieve specific business objectives. It involves assessing the current state, setting goals, and outlining the steps, tactics, and resources needed to reach those objectives effectively, ensuring a path to success for a company.
Branding
Branding is the practice of creating a unique identity for a company, product, or service. It involves defining the brand's values, personality, and visual elements to leave a lasting and positive impression on customers, building recognition and trust.
Business Intelligence
Business intelligence (BI) is the use of data analysis tools and techniques to transform raw data into valuable insights, helping companies make informed decisions, identify opportunities, and optimize their operations, ultimately leading to improved efficiency and strategic planning.
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