John Vargo

John Vargo
“The world revolves around relationships. Honest, open relationships result in trust, true communication and efficiencies. The lack of transparency subverts the overall betterment of mankind. I believe we should strive to be empathetic in order to achieve greater objectivity and make optimal decisions in all areas of life, both personally and professionally.”

John’s Strengths

Strategic – I believe in collecting necessary data and facts to achieve a comprehensive understanding then consider both traditional and innovative means for proceeding. I quickly understand data and patterns and apply ingenuity to achieve optimal results.

Achiever – Making a positive difference is one’s life or business provides me a sense of purpose and satisfaction. To this end, I go above and beyond to achieve results.

Connectedness – Little in this world is achieved without the support and influence of many people and events in our lives. I strive to understand and apply diplomacy to bring people together and achieve a common goal.

General Background & Current Responsibilities

Following over two decades of cold, long Syracuse winters, I moved to southern California to thaw out, enjoy the ocean and pursue my career in global transportation. I smile whenever I see a freight container or container ship (especially when it has a red American President Lines eagle logo).

After a few years on the docks of San Pedro, I relocated to northern California to work in Oakland. Following several years working at the corporate office of APL, I relocated to Boston and purchased my first home in Cape Cod. Soon after, I was relocated to Denver, Colorado. Home to this day.

While in Denver, I met my beautiful wife Alicia. Following a poor experience at Victoria’s Secret, Alicia was determined to form a company that delivered superior service and products; together we formed Pampered Passions Fine Lingerie (PPFL). We were honored to be awarded Best Lingerie Store in North America for exceptional customer service, product selection and community involvement. Our greatest satisfaction was helping breast cancer survivors and contributing our time and monies to Dress for Success to help disadvantaged women.

Out of necessity, I learned to build and optimize websites while at PPFL. We were blessed to achieve number 1 rankings for the most competitive terms in the industry and build a successful multi-million dollar business. I’ve experience both great success and failure managing several e-commerce websites and understand what it is like to own and operate a business.

As a marketing and Denver SEO expert, I enjoy helping companies grow their online visibility and achieve top rankings. I love working at Webolutions because we have a great team of talented individuals who excel at brand development and strategic marketing.

My responsibilities as an Online Marketing Specialist:

  • Website Analysis / Audit
  • Competitive and Industry Analysis
  • Strategic Brand Positioning and Marketing
  • Website and Search Engine Optimization (SEO)
  • Reputation Management
  • Content Development
  • Keyword Research
  • Online Marketing
  • Link Acquisition & Analysis
  • ROI Tracking & Reporting

Career History

  • 2015 to Present – Online Marketing Specialist, Webolutions
  • 2013 to 2015 – Self Employed Website Developer & SEO
  • 2001 to 2013 – Director Ecommerce, Procurement & Operations
  • 1998 to 2001 – Category / Product Manager
  • 1995 to 1998 – Loss Prevention Manager
  • 1994 to 1995 – Sales Representative
  • 1992 to 1994 – Procurement Manager
  • 1989 to 1992 – Financial Analyst
  • 1988 to 1989 – Performance Analyst

Education

  • Masters of Business Administration – Brand Development & Marketing
  • Bachelor of Science – Dual Major Finance & Logistics

Community Involvement

  • Senior Care Companion
  • Dress for Success
  • Breast Cancer Supporter

Fun Facts about John

  • Glass Artist (left hand scar from an 1800 degree flame. Ouch!)
  • Abstract Painter (love to use acrylic paint and crushed glass)
  • Beekeeper (nothing like having 60,000 little friends)
  • Remarried (fun because I met my soulmate the 2nd time around)