Logo Design

Utilizing our unique Results Driven Media™ approach, we have created an efficient and effective structure with which to develop logos. We actively study the trends in design and logo creation and have created five unique categories of logos. These include:

Text Treatment of Company Name Only

Companies taking advantage of this more simplistic, yet very effective style include:

  • Google
  • IBM
  • Yahoo
  • Coca-Cola
  • Human
  • eBay

Text Treatment of Company Name with Accent Graphics

Companies taking advantage of this more simplistic style include:

  • Ford
  • UPS
  • Amazon

Text Treatment of Company Name with Equal Size Graphic

Companies using this type of logo include:

  • Webolutions
  • Microsoft
  • Walmart
  • United
  • Cisco

Graphic as Main Focus with Text Treatment of Company Name

  • NBC
  • Little Caesars

Frankly, this type of logo is very seldom used any longer and is not recommended without a large marketing budget.

Graphic Only without Company Name

Mega-brand companies who have built the recognition to use this type of logo include:

  • Nike – swoosh
  • McDonalds – arches
  • Apple – apple
  • Volkswagen

Will not be effective without an already highly established, very recognizable brand.

A logo does not need to be expensive to be effective. However, it does need to be well-designed.  During our logo planning session with you, we will address the following questions together:

  1. Based on the persona research, what color schemes work best for your company’s branding and image?
  2. What font style would convey the themes of the company the best?

Serif, Sans Serif, Block, All Caps, Mixed Case, Script

  1. What are the logo applications?

Then, we will create several different concepts of your logo, review these together, and work through the revisions to finalize your logo. Once complete, we will provide your logo in all the standard formats including vector, .jpeg and transparent versions.


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