We have combined the categories of Ads and Direct Mail into a single category here our website. The fact of the matter is that no matter what communication piece we are developing for you, we follow the same effective planning steps to ensure higher engagement and responses. Our Results Driven Media™ approach utilizes unique and comprehensive planning processes to help you create more effective ads.
Before your design begins we address the following critical planning questions.
- What overall branding themes do are we going to convey?
- What emotions do we want to evoke?
- Who is the specific target audience for this piece?
- What is the USP?
- Is this a onetime piece or part of a campaign?
- What key messages do we want to convey?
- What is the specific call to action or purpose of this piece?
- Are we going to include social media in this campaign?
- How are we going to track ROI (Return On Investment)?
- How is this offer going to be communicated to the sales / support team?
- Who is training them on maximizing close rates and processes?
By designing with this level of intention, we can eliminate most of the subjective ideas and notions and focus on what will create the highest level of engagement and interest from your target customers. Whether we are creating a print ad, web banner, tradeshow booth or year-long direct mail campaign with multiple segmented audiences, our systematic approach will generate better results for you!