77 percent of companies plan to increase the role of video in their online marketing in 2011. During January, 2011, 112.8 million unique U.S. Viewers watched video content on YouTube using computers from home and work. These facts started a lively conversation among video producers and  business leaders at the April, 2011 installment of Denver’s Premier Social Media Marketing group

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Top Online Brands by Unique Viewers (Jan. 2011, U.S.)
Video Brand
Unique ViewersMOM % Change in Viewers
YouTube112,764-0.8 %
Facebook32,3282.0
VEVO32,230N/A
Yahoo!25,5112.5
MSN/WindowsLive/Bing17,28526.1
Hulu11,924-4.9
The CollegeHumor Network10,020-2.4
AOL Media Network9,234-4.5
Fox Interactive Media7,5971.6
Netflix7,39415.6

Source: The Neilsen Company

Dale Honning of Dale Honning Videography  provided his perspective on keys to creating a good video, including critical but often-overlooked considerations like sound, lighting and proper equipement. Dale also provided a framework for costs and a thorough discussion ensued over when to use consumer-driven video and when investment in professional tools and talent is optiimal or required. Toward that end, Dale offered a special to members of the group so, if you weren’t there, well…

…join us for our upcoming events!

Denver Social Media Marketing for Business is sponsored by the South Metro Denver Chamber of Commerce and co-hosted by Webolutions and Denver Dataman. With a membership of over 870 business leaders, it has become Denver’s largest and most influential social media for business group. Attendees enjoy delicious breakfast fare from My Favorite Muffin and Peet’s Coffee Southglenn. There is no cost to attend. Meetings are every third Friday at Chez Cirque Dueling Piano Bar, in the Shops at the Landmark near Belleview and I-25. Join our conversation on Facebook and Twitter!

About Webolutions

Webolutions is an award winning marketing agency located in Denver, Colorado and provides web design, application development, search engine optimization (SEO), graphic design and strategic marketing services. View all posts by Webolutions →

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