Client Name: BuildingDNA®
Client Website URL: www.BuildingDNA.co
Project Type: New Responsive Website Creation
BuildingDNA® believes in being continually curious. They pride themselves on looking at the world differently. Their exclusive BuildingDNAPlatform™ is the only commercial building awareness system in the world that provides Smart Visual Intelligence™ to help their clients achieve better performance.
Specific Project Goals & Challenges
- Clearly define brand (personas, core messaging, color standards, imagery)
- Create a custom responsive website design
- Create logo, business cards and other marketing materials
- Provide information to the media and potential clients
Highlighted Solutions — This website has the following features and functions
- High-impact messaging – Our copywriting is laser-focused on crafting compelling messages specifically for BuildingDNA target personas.
- Custom design – Our brand-centric design places the elements of the new BuildingDNA brand front-and-center, supporting the look-and-feel with consistent typography, photography, spacing and coloration.
- Great UX – We’ve used some modern techniques to make the user experience simple and beautiful. On this design, we’ve used a compressed header, on-scroll animation and a fixed navigation bar.
- Unique page structure – With some custom development, we were able to give site admins the ability to customize and build a unique page structure for their content, including on-page slider images, infographics, photography and even video.
- News – This blog section makes it simple for site admins to add new content to the site about products, upcoming events and any other newsworthy items.
- Responsive web design – This provides resolution-specific viewing and functionality experience on tablets and mobile phones so the website looks great on any size device.
- A very simple-to-use Content Management System (CMS), which utilizes our Enhanced WordPress Web Design. This allows the ability to add new site pages, edit content, edit images, add videos, edit forms and control all aspects of the site. It also seamlessly incorporates many key WordPress Plugins that greatly expand the functionality of these base tools.
Please let us know what you think. We look forward to hearing from you!