Social Marketing

6 Tips for 2017 Social Media Success

Social Marketing Success Tips for 2017 Social media had an explosive year in 2016—new channels, new features, new lessons learned about what works and what doesn’t. That set the stage for social media managers and organizations to develop further engagement with key audiences as we look to the new year. There was one thing that did stay the same amid the torrent of change—social media marketing continues to be about relationship building. In addition to prioritizing your efforts to continually support the conversations and relationships you have with your target... Read More

6 Simple Steps To Calculate Social Media Marketing ROI

Social Media Marketing

Social media marketing ROI: If you can’t measure it, you can’t manage it. This is most certainly true for all aspects of business, especially social media. While social efforts are indeed harder to track and attribute a direct value, it is not only possible, but essential. If you are unable to prove a value you can’t effectively adjust your strategy based on performance We’ve broken down how to calculate social ROI and then capitalize on it. Steps to Determine ROI for Social Media Marketing 1. Set Goals: Before embarking on any... Read More

How Do You Choose between Snapchat and Instagram Stories?

Imitation is the sincerest form of flattery. Hey Snapchat, be flattered by Instagram’s release of Instagram Stories that by most accounts is a direct imitation of your platform. Since these platforms are attracting a LOT of attention, marketers must consider them as a tool in their promotional arsenal. But, how do you choose between Snapchat and Instagram Stories when you market a business? Let’s take a look at each of these social channels and what advantages they have for businesses. What is Snapchat? What is it? Snapchat is a mobile messaging... Read More

Facebook Algorithm Changes: Don’t Panic, Just Plan

Facebook Algorithm Changes: Don’t Panic, Just Plan - Webolutions

Just before Pokemon Go furor took the world by storm, Facebook announced that it would promote posts from friends and family to our News Feeds to the detriment of posts from brands. The panic was palpable. Another algorithm change. Woe is me (and anybody else managing Facebook strategy). Not so fast. If we know one thing for certain, change is constant and it plays itself out every day behind the scenes as the almighty and mysterious social media algorithm gods determine our collective fates. Our advice? Take a deep breath.... Read More

Twitter for Business – How to Make it Work

twitter for business

There are many marketing professionals who are ready to write Twitter off as yesterday’s social media. And, true, it has lost users while other platforms like Snapchat and Instragram have seen large growth spikes. But, the platform still has more than 100 million daily users which makes it, next to Facebook, among the most used social media platforms. So, how can businesses be successful on Twitter? What works in getting your business’s message noticed? A recent study from Audiense and Hubspot sheds some light on what works on Twitter. First... Read More