Online Marketing

Online marketing blog posts at Webolutions. Learn about internet marketing trends and tips.

Selecting the Right Online Advertising for YOUR Business

paid advertising

Getting and maintaining someone’s attention in 2017 is challenging for many businesses. This is why it’s now more important than ever to make certain your marketing investments are meeting (and exceeding) your expectations—especially when it comes to online advertising. Who is your target? When you’re trying to decide whether or not to advertise online, the best place to start is your overall marketing plan. An all-encompassing marketing plan would include personas of your target audience, and you’ll need to review these. Make a list for each persona and identify their... Read More

Building a New Website? 7 Factors To Consider

7 Factors To Consider For a New Website

If a website redesign is on the horizon, it’s important to begin planning today. Developing a new website is an exciting process, but it is also a significant endeavor requiring forethought. It can be difficult knowing where to begin, so we’ve compiled these 7 factors to kick-start the process. Denver’s Top Custom Web Design & Development Company: 7 Factors to Consider Before Building A New Website 1. Goals/expectations of the site It would be safe to say that nearly every company needs a website, but the goals of each vary... Read More

Why Every Organization Needs a Content Plan: A Beginner’s Guide to Creating a Content Marketing Plan

Beginner's Content Marketing Plan

Marketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is Content Marketing? Content marketing refers to the development, management, and execution of your organization’s content. Content can (and should) include vocabulary, messaging, imagery and assets. The purpose of content marketing for any organization is to... Read More

How to Increase Website Engagement

How to Increase Website Engagement - Webolutions

7 Ways to Improve Visitor Interaction on Your Website Why have a website at all if you do not take the time to continuously improve the site’s usefulness? You built a website to convey information about your product or service. So, now you need to make sure that information is actually read by your site visitors. Google tracks how long visitors stay on your website, how many pages they visit, the number of interactions as well as other visitor engagement metrics that provide insight into how useful and informative your... Read More

11 Google Changes in the 1st Quarter of 2016

Google Changes in the 1st Quarter of 2016 - Webolutions

If you haven’t already guessed, Google makes changes to their algorithms every single day. They are always striving to provide the best search results to its users (you!). However, some changes are more noticeable than others. It’s important to stay in the know, especially for someone like myself who focuses on online marketing tactics like Search Engine Optimization and Pay-Per-Click. At Webolutions, a Google Certified Partner, we believe in making a difference in people’s lives and for most of us, our business has a direct impact on how we feel... Read More