Online Marketing

Online marketing blog posts by Denver Digital Marketing Agency Webolutions. Learn about internet marketing trends and tips.

 

Marketing Revolution the Theme at 2017 Denver Digital Marketing Summit

Denver Digital Marketing Summit 2017 - Seth Godin keynote presentation

Denver Digital Agency Webolutions on Denver Digital Summit Seth Godin spoke about “our revolution” in the primary keynote address for the 2017 Denver Digital Marketing Summit. Session presenters implored marketers to introduce their companies and organizations to, “a new way of thinking about marketing.” A very regular-sized Morgan Spurlock and The Economist’s Mina Seetharaman, among others, spoke to the importance of authenticity in messaging and media. The message found welcoming ears. Among the furious and constant finger taps on laptop keyboards as screens switched from MS Word to Slack and back,... Read More

Selecting the Right Online Advertising for YOUR Business

paid advertising

Getting and maintaining someone’s attention in 2017 is challenging for many businesses. This is why it’s now more important than ever to make certain your marketing investments are meeting (and exceeding) your expectations—especially when it comes to online advertising. Who is your target? When you’re trying to decide whether or not to advertise online, the best place to start is your overall marketing plan. An all-encompassing marketing plan would include personas of your target audience, and you’ll need to review these. Make a list for each persona and identify their... Read More

Building a New Website? 7 Factors To Consider

7 Factors To Consider For a New Website

If a website redesign is on the horizon, it’s important to begin planning today. Developing a new website is an exciting process, but it is also a significant endeavor requiring forethought. It can be difficult knowing where to begin, so we’ve compiled these 7 factors to kick-start the process. Denver’s Top Custom Web Design & Development Company: 7 Factors to Consider Before Building A New Website 1. Goals/expectations of the site It would be safe to say that nearly every company needs a website, but the goals of each vary... Read More

Why Every Organization Needs a Content Plan: A Beginner’s Guide to Creating a Content Marketing Plan

Beginner's Content Marketing Plan

Marketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is Content Marketing? Content marketing refers to the development, management, and execution of your organization’s content. Content can (and should) include vocabulary, messaging, imagery and assets. The purpose of content marketing for any organization is to... Read More

How to Increase Website Engagement

How to Increase Website Engagement - Webolutions

7 Ways to Improve Visitor Interaction on Your Website Why have a website at all if you do not take the time to continuously improve the site’s usefulness? You built a website to convey information about your product or service. So, now you need to make sure that information is actually read by your site visitors. Google tracks how long visitors stay on your website, how many pages they visit, the number of interactions as well as other visitor engagement metrics that provide insight into how useful and informative your... Read More