Online Marketing

Online marketing blog posts by Denver Digital Marketing Agency Webolutions. Learn about internet marketing trends and tips.

 

Web Analytic Software – Only Useful if Actionable

Internet Marketing  & Website Analytics The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools.  As well, all this information can be manipulated dozens of different ways.  Without a plan, it is not uncommon to sit down in a meeting to review your Website analytics information and have everyone heading off in different directions, based on the numbers they relate to in the report.  This is complete... Read More

Website Redesign SEO – What You Need to Know!

Website Redesign SEO

Considering Redesigning Your Website? Don’t Forget SEO as Part of Your Website Redesign Project Plan If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent search engine positions. In order to update your site to a new or fresher look and to include more functionality, you may be considering investing in a Website upgrade. This will usually be a more... Read More

Common Misconceptions about Organic Search Marketing

Time and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight: Internet Marketing Takes NO Effort: False – Internet Marketing is time-consuming. I am sure you have all seen the advertisements or spam emails saying, “Make money from home by working on the Internet.” Well, not only are some of them scams, but it isn’t as easy as it sounds. When... Read More

PPC Ad MANAGEMENT SERVICES

PPC Advertising

PPC, as commonly used, refers to paid visibility on a search results page, also known as paid search. The benefits and advantages of being able to pay for your brand or product to appear on the front page of Google or Bing are numerous, but one of the best features of PPC are spelled out in the acronym itself; Pay-Per-Click. This means that, as an advertiser, you only pay when someone has taken an action on your advertisement. PPC, or Paid Search, isn’t just a band-aid solution during the launch... Read More

Mistakes that Turn Your Landing Page into a Ghost Town

What do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time and effort into landing page funnels and that’s the last thing you want. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes. Mistake 1: Sending Visitors Away You work tirelessly to drive visitors to your page, so why distract them with other offers? While unintentional, this is exactly what marketers are doing when they have links to... Read More