Peanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft. Some things are just better together. Like ensuring your web platform and automation tool work well together. For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation. Benefits of WordPress: As the most used web platform in the world, WordPress abounds with user-friendly features. Small businesses and large corporations alike use it to create robust, high-performance websites. The top benefits of WordPress include ease... Read More
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Seth Godin spoke about “our revolution” in the primary keynote address for the 2017 Denver Digital Marketing Summit. Session presenters implored marketers to introduce their companies and organizations to, “a new way of thinking about marketing.” A very regular-sized Morgan Spurlock and The Economist’s Mina Seetharaman, among others, spoke to the importance of authenticity in messaging and media. The message found welcoming ears. Among the furious and constant finger taps on laptop keyboards as screens switched from MS Word to Slack and back, a community of new thinkers absorbed and processed... Read More
Getting and maintaining someone’s attention in 2017 is challenging for many businesses. This is why it’s now more important than ever to make certain your marketing investments are meeting (and exceeding) your expectations—especially when it comes to online advertising. Who is your target? When you’re trying to decide whether or not to advertise online, the best place to start is your overall marketing plan. An all-encompassing marketing plan would include personas of your target audience, and you’ll need to review these. Make a list for each persona and identify their... Read More
New year, new site? If a website redesign is on the horizon for 2017, it’s important to begin planning today. Developing a new website is an exciting process, but it is also a significant endeavor requiring forethought. It can be difficult knowing where to begin, so we’ve compiled these 7 factors to kick-start the process. 7 Factors to Consider Before Building A New Website 1. Goals/expectations of the site It would be safe to say that nearly every company needs a website, but the goals of each vary drastically. Are... Read More
Why Every Organization Needs a Content Plan: A Beginner’s Guide to Creating a Content Marketing Plan
Marketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is Content Marketing? Content marketing refers to the development, management, and execution of your organization’s content. Content can (and should) include vocabulary, messaging, imagery and assets. The purpose of content marketing for any organization is to... Read More