Marketing Trends

6 SEO Mistakes You Are Making

SEO Mistakes

In under a decade, SEO evolved more rapidly than almost any other marketing initiative. Google’s changing algorithm and SEO experts’ attempt to crack the code have resulted in many false theories. And things that were true five years ago, are no longer true today. This constant shift has resulted in many common mistakes from well-meaning SEO attempts. Read on to learn the top six SEO mistakes you may be making. SEO Mistake #1: Keyword Density Should Be Main Focus Years ago, SEO professionals focused quite a bit on keywords and... Read More

Win More Business with Infusionsoft CRM and Marketing Automation System

Webolutions Marketing Hierarchy - Infusionsoft CRM

Video Transcript Hi, I’m Mike Hanbery, Director of Marketing and Business Development here at Webolutions. If your current Contact Relationship Management system is sticky notes or Excel, or if you’ve invested in a CRM system in the past and been disappointed, please stay tuned for another couple minutes and learn about Webolutions Business Accelerator, powered by InfusionSoft CRM. If your CRM system is sticky notes, Excel, or a whiteboard, you’re leaving money on the table. With a “Right Time Marketing” CRM and Marketing Automation system, you can: Plot tasks and... Read More

5 Marketing Automation Myths

marketing automation myths

It’s no secret. Marketing automation has changed the way companies approach marketing. Yet, as of last year, only 60% of large companies and 10% of small companies utilize this powerful tool. Why? Perhaps it has to do with these five marketing automation myths… Myth 1: Marketing Automation is Expensive While marketing automation software can easily cost tens of thousands per month, there are many cheaper alternatives. In the past 5 years, the affordability of robust automation tools has dramatically increased. Many fantastic systems, like Infusionsoft CRM, start under $200 a month. Very... Read More

Can a Small Business Have a Brand? Executive Roundtable Recap

At the April 12, 2017, installment of Webolutions’ Executive Roundtable series, 26 private enterprise and nonprofit executives gathered to discuss the topic Creating a Successful Brand. The group was split into two small groups, selected to maximize diversity of perspective. One question at which both groups arrived organically was, Can a small or medium-sized business have a “brand?” Moderators John Vachalek, Webolutions Founder and CEO, and John Brackney, Webolutions Director of Public Policy and Community Engagement, defined a brand as a memory bank of associations. A successful brand, then, is... Read More

5 Ways Using WordPress Can Grow Your Business

Using Wordpress

When researching website platforms, you probably need to look no further than WordPress. Nearly 2 million new pages of content are created using WordPress every day. The people and companies generating this content have each discovered how WordPress can grow their business and you can too! Here are 5 ways you can use WordPress to grow your business… 1. WordPress is no longer just for bloggers. Today, more than 1 in 4 websites are using WordPress (including nearly one third of the world’s top 1 million websites). These include the New York Post, Spotify,... Read More