Marketing Trends

Mark Your (Editorial) Calendars to Stay on Top of Your Content

Content is coming! Preparing for the new year is vital for any company or organization’s success. From budgeting to metrics to major projects, staying organized and tracking your progress are two key components to making the new year a success. Are you looking to send the best messaging to the right audience at the right time? 2019 is around the corner, so be sure to check out these tips for organizing and executing your content. Picking the Content Calendar Platform The first step in getting your content calendar right for... Read More

Connecting With Your Local Audience

Connecting_With_Your_Audience

Connection. It’s something we all strive for. On a human level, on a brand level, and even on a digital level. When all three of these levels combine, you often get that feeling of being “wowed” by a brand, at least in marketing, and at least when it’s authentic. But while some brands and businesses aim to achieve this on a grand, global scale, there’s something special to be said for connecting with a local audience and building a loyal customer base from that place of local connection. After all,... Read More

The Art vs Science of Quality Content

Content Marketing Tips Telling stories, writing content, creating messaging. It all comes back to one very important pillar of your business’ brand and presence, especially in the digital realm — words. There’s a resounding belief among those looking for marketing help that while many things may need to be outsourced, content is one they can handle in-house. The difference is, when you outsource your content development to an expert in the field, you’re getting more than just some words that sound good. You’re getting a carefully refined intersection of art... Read More

Client Relationship Building – Critical to Your Long-Term Business Success

Client Relationship Building

Most Onlin Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement.  Some of this service’s features include: Unique campaign-by-campaign call tracking numbers Dynamic population of tracking numbers throughout your Website, based on the originating campaign Call recording for the monitoring of call conversion quality The ability to measure organic vs. paid ad results The... Read More

Why Infusionsoft CRM and Marketing Automation is Killing Email Marketing for Small Businesses

Marketing Automation

It’s time for legacy email marketing systems to die. Keep Doing Email Marketing In 2018, email marketing remains a cost-effective tactic overall, and your monthly or quarterly e-newsletter remains a critical component of your marketing mix. Yet, technology and market developments now render your Constant Contact or MailChimp system obsolete. Tools and systems once available only to the enterprise are now simply a smarter choice for smaller businesses. Contact Relationship Management (CRM) and Marketing Automation systems such as Infusionsoft® have rendered legacy email marketing systems about as relevant as Slimline phones... Read More