Brand. As marketers, we hear this word everyday. But what exactly is a brand? Is it a logo? Product? Messaging? At Webolutions, we define a brand as the sum of all experiences with a company or organization. These experiences include every interaction – whether it’s viewing an ad, visiting a location or speaking with customer service on the phone. Every. Single. Interaction. So while a company may decide what they want their brand to be, it is really the customers who determine the brand based on their experiences. Want to improve... Read More
Learn about the power and definition of experience marketing.
Picture this: On a rare Friday evening at home, you visit Disney’s travel website to start your vacation planning. You discover a magical online world that doesn’t feel anything like “research.” Fast forward two weeks: You got paid and are ready to book your vacation. This time, you’re in the midst of a busy Friday afternoon at work, but really need to get this done before getting home. You grab your cell, log on to the Disney travel app, find your saved trip and start the check-out process. Within two... Read More
Provide a great dining experience, and they will come! Nothing gets people talking about your business more than providing customers an outstanding experience. You do that, and the customer will tell their friends, their family and their co-workers. Or, in some cases, they will write a blog about it. We all go out to eat to celebrate special occasions and the routine is pretty much the same. You make reservations. You enjoy some wine. Have some good food. Have dessert. Then you go home. At Seasons 52, while you do... Read More
When it comes to experiential marketing 101, there can be a lot of confusion. However, most of us have probably experienced “experiential marketing,” but never really grasped what it is. And, that is really the point: Great experiences with products or services, when done right, become so pervasive that you don’t really know it’s marketing. However, you know something is missing when you have a bad experience with a service or product. The fact is, most companies plan for great experiences, whether or not they call it experiential marketing. But,... Read More
A few months ago, my wife and I went to Las Vegas for a long weekend with a couple of friends. While I, personally, am not much of a gambler, I do enjoy walking through the different casinos, indulging in fine dining, as well as seeing Cirque du Soleil shows. This trip we saw The Beatles LOVE, which I highly recommend. When it came to dining, we had two fantastic meals. Both places offered great food as expected. However, the experience is what made all the difference in the meals and why I ended... Read More