About Mike Hanbery

Denver Businesses and Nonprofits Succeed Together

Webolutions_Mytech_Visioning

Perhaps the ecosystem is less fragile than feared. Here are examples of how Denver public entities, private enterprise, and cause-focused nonprofits are supporting each other to achieve common goals. Havana Business Improvement District In the early 2000s, Havana Street — from 6th Avenue to Dartmouth Avenue — was a small stretch of road with a bad reputation. As evening commuters passed through this area from their jobs in Denver to their homes in Aurora, they encountered urban blight, condemned buildings and abandoned retail outlets with few prospects, none of them... Read More

Why Infusionsoft CRM and Marketing Automation is Killing Email Marketing for Small Businesses

Marketing Automation

It’s time for legacy email marketing systems to die. Keep Doing Email Marketing In 2018, email marketing remains a cost-effective tactic overall, and your monthly or quarterly e-newsletter remains a critical component of your marketing mix. Yet, technology and market developments now render your Constant Contact or MailChimp system obsolete. Tools and systems once available only to the enterprise are now simply a smarter choice for smaller businesses. Contact Relationship Management (CRM) and Marketing Automation systems such as Infusionsoft® have rendered legacy email marketing systems about as relevant as Slimline phones... Read More

Social Leadership Strategies for Today’s Executive

In May 2018, executives gathered for a Webolutions Executive Roundtable to connect and share insights around social leadership strategies. With an increasingly connected world – from internal culture to community responsibility – navigating and effectively executing social leadership roles has become an essential skill for executives. Social Leadership comes to light for executives when they: Set the vision and inspire their organizations. Serve as “faces” or “voices” of their organizations, in person and on social media. Assume profile roles in the business community, as an alumnus, serve on industry committees... Read More

Plug your Marketing Funnel: How Small Businesses Get Referrals with Infusionsoft

Plug Your Marketing Funnel - Infusionsoft

The problem with your marketing funnel is the hole in the bottom of it. Marketing Should Help your Relationships be “Sticky” The concept that the traditional marketing and sales funnel lazily allows clients to re-enter the marketplace is articulated in Duct Tape Marketing by John Jantsch. The general notion is that we think of marketing as pulling new customers in through the top of the funnel, and nurture them through the sale. And that’s it. And that’s incomplete. Post-decision evaluation is part of any buying process. This is why, after we’ve... Read More