About Jennifer Cormier

3 Lifecycle Marketing Phases To Grow Your Business

Lifecycle marketing feature

As contacts move from prospects to loyal customers their needs and relationship with your business naturally change. Your messaging and marketing tactics should also change. That’s where lifecycle marketing thrives.  The three phases for most businesses are attract, sell and wow. Within each of these, there are specific actions (and unique marketing messages) to maximize your reach and grow your business. 1st Phase of Lifecycle Marketing: Attract Before anyone becomes a customer, they first need to develop interest in your brand. The attract phase focuses on targeting ideal customers and eventually collecting... Read More

Marketing Automation 101: What, Why & How

marketing automation 101

You have heard the term marketing automation a lot lately, but what does it actually mean? And how does it impact your business? While it may be a buzz word, it’s certainly here to stay and something that you should strongly consider adding to your business. What is Marketing Automation? While there are many formal definitions, marketing automation is simply technology and tools designed to more effectively reach the right customer at the right time through automation and tirggers. This could be the automation of emails, retargeting ads, text messages... Read More

Webolutions Achieves New Status As Infusionsoft Certified Partner

Webolutions is an Infusionsoft Certified Partner logo - dark

We are thrilled to announce we are teaming up with Infusionsoft to Help Small Businesses Succeed. As an Infusionsoft Certified Partner, Webolutions is able to expand our education and training services by joining a community that’s focused on helping small businesses reach new levels of success. We are committed to helping teams achieve increased efficiency in growing their business and avoid missed opportunities and tedious work with our customized marketing and sales automation tools to help small businesses increase lead conversion, improve client retention and grow business. The Certified Partner Program provides... Read More

5 Steps to Drive Performance Through Data

5 Steps To Drive Performance Through Data

Today, there is certainly no shortage of data. From analytics to social tracking, marketers have access to more information than even before. However, there is a big difference between large amounts of data and actionable information. But how do you effectively convert your big data into a performance-driving machine? One of the biggest keys is to only track what you can change. But there is a lot more involved, so we’ve created these actionable steps… 1. Establish goals, Critical Success Factors & KPIs Where do you begin corralling your data? With... Read More

Building a New Website in 2017? 7 Factors To Consider

7 Factors To Consider For a New Website

New year, new site? If a website redesign is on the horizon for 2017, it’s important to begin planning today. Developing a new website is an exciting process, but it is also a significant endeavor requiring forethought. It can be difficult knowing where to begin, so we’ve compiled these 7 factors to kick-start the process. 7 Factors to Consider Before Building A New Website 1. Goals/expectations of the site It would be safe to say that nearly every company needs a website, but the goals of each vary drastically. Are... Read More