About Jennifer Cormier

2018 Marketing Trends

As 2017 wraps up, it’s time to look on to 2018. While we do not have a crystal ball, we can use data and key indicators to determine 2018 marketing trends. 2018 will be a year that relies on human-to-human marketing – using our growing technology to reach customers on a personal level. Read on for a peek into what the next year may hold… 1. Micro-Moment Marketing Times have changed and so has consumer behavior. It’s no longer about the big gestures, but the little ones. In our fast... Read More

Mistakes that Turn Your Landing Page into a Ghost Town

What do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time and effort into landing page funnels and that’s the last thing you want. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes. Mistake 1: Sending Visitors Away You work tirelessly to drive visitors to your page, so why distract them with other offers? While unintentional, this is exactly what marketers are doing when they have links to... Read More

Budget Like a Pro in 2018

It’s hard to believe Q4 is just weeks away. That means it’s already time to begin planning and budgeting for marketing in 2018. While it can be overwhelming, planning today paves the way for success next year. Before you get started, check out these 8 tips to budget like a pro for 2018. 1. Review Your 2017 Budget Take an honest look at this year’s budget. Did you stay on track? If you didn’t, take the time to examine areas that were off. Did you significantly under-budget certain departments? Did... Read More

A Match Made in Marketing: WordPress and Infusionsoft

Infusionsoft & Wordpress

Peanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft. Some things are just better together. Like ensuring your web platform and automation tool work well together. For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation. Benefits of WordPress: As the most used web platform in the world, WordPress abounds with user-friendly features. Small businesses and large corporations alike use it to create robust, high-performance websites. The top benefits of WordPress include ease... Read More

Get Out of Your Marketing Rut

Feeling stuck with your marketing? Know that you should do something more, but unsure what that is? Then you may be in a marketing rut. Never fear. Even the most senior marketing experts fall into a rut from time to time. Ready to shake things up? Check out these sure-fire ways to get out of your marketing rut. Study Up The first place to start when you feel stuck with your marketing? Turn to the abundant amount of resources online. Marketing is constantly changing and you are bound to find... Read More