About Jennifer Cormier

6 SEO Mistakes You Are Making

SEO Mistakes

In under a decade, SEO evolved more rapidly than almost any other marketing initiative. Google’s changing algorithm and SEO experts’ attempt to crack the code have resulted in many false theories. And things that were true five years ago, are no longer true today. This constant shift has resulted in many common mistakes from well-meaning SEO attempts. Read on to learn the top six SEO mistakes you may be making. SEO Mistake #1: Keyword Density Should Be Main Focus Years ago, SEO professionals focused quite a bit on keywords and... Read More

5 Marketing Automation Myths

marketing automation myths

It’s no secret. Marketing automation has changed the way companies approach marketing. Yet, as of last year, only 60% of large companies and 10% of small companies utilize this powerful tool. Why? Perhaps it has to do with these five marketing automation myths… Myth 1: Marketing Automation is Expensive While marketing automation software can easily cost tens of thousands per month, there are many cheaper alternatives. In the past 5 years, the affordability of robust automation tools has dramatically increased. Many fantastic systems, like Infusionsoft CRM, start under $200 a month. Very... Read More

3 Lifecycle Marketing Phases To Grow Your Business

As contacts move from prospects to loyal customers their needs and relationship with your business naturally change. Your messaging and marketing tactics should also change. That’s where lifecycle marketing thrives.  The three phases for most businesses are attract, sell and wow. Within each of these, there are specific actions (and unique marketing messages) to maximize your reach and grow your business. 1st Phase of Lifecycle Marketing: Attract Before anyone becomes a customer, they first need to develop interest in your brand. The attract phase focuses on targeting ideal customers and eventually collecting... Read More

Marketing Automation 101: What, Why & How

You have heard the term marketing automation a lot lately, but what does it actually mean? And how does it impact your business? While it may be a buzz word, it’s certainly here to stay and something that you should strongly consider adding to your business. What is Marketing Automation? While there are many formal definitions, marketing automation is simply technology and tools designed to more effectively reach the right customer at the right time through automation and tirggers. This could be the automation of emails, retargeting ads, text messages... Read More

Webolutions Achieves New Status As Infusionsoft Certified Partner

Webolutions is an Infusionsoft Certified Partner logo - dark

We are thrilled to announce we are teaming up with Infusionsoft to Help Small Businesses Succeed. As an Infusionsoft Certified Partner, Webolutions is able to expand our education and training services by joining a community that’s focused on helping small businesses reach new levels of success. We are committed to helping teams achieve increased efficiency in growing their business and avoid missed opportunities and tedious work with our customized marketing and sales automation tools to help small businesses increase lead conversion, improve client retention and grow business. The Certified Partner Program provides... Read More