About Jennifer Cormier

Budget Like a Pro in 2018

It’s hard to believe Q4 is just weeks away. That means it’s already time to begin planning and budgeting for marketing in 2018. While it can be overwhelming, planning today paves the way for success next year. Before you get started, check out these 8 tips to budget like a pro for 2018. 1. Review Your 2017 Budget Take an honest look at this year’s budget. Did you stay on track? If you didn’t, take the time to examine areas that were off. Did you significantly under-budget certain departments? Did... Read More

A Match Made in Marketing: WordPress and Infusionsoft

Infusionsoft & Wordpress

Peanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft. Some things are just better together. Like ensuring your web platform and automation tool work well together. For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation. Benefits of WordPress: As the most used web platform in the world, WordPress abounds with user-friendly features. Small businesses and large corporations alike use it to create robust, high-performance websites. The top benefits of WordPress include ease... Read More

Get Out of Your Marketing Rut

Feeling stuck with your marketing? Know that you should do something more, but unsure what that is? Then you may be in a marketing rut. Never fear. Even the most senior marketing experts fall into a rut from time to time. Ready to shake things up? Check out these sure-fire ways to get out of your marketing rut. Study Up The first place to start when you feel stuck with your marketing? Turn to the abundant amount of resources online. Marketing is constantly changing and you are bound to find... Read More

What’s in a brand? (And no, it’s not your product)

Brand. As marketers, we hear this word everyday. But what exactly is a brand? Is it a logo? Product? Messaging? At Webolutions, we define a brand as the sum of all experiences with a company or organization. These experiences include every interaction – whether it’s viewing an ad, visiting a location or speaking with customer service on the phone. Every. Single. Interaction. So while a company may decide what they want their brand to be, it is really the customers who determine the brand based on their experiences. Want to improve... Read More

7 Ways to Create an Experience for Your Business

creating an experience

Regardless of your offering, creating a positive experience is one of the most important things a brand can do. After all, a brand is simply a compilation of all the experiences consumers have with the company. So how do you convert your offering from a commodity to create an experience? Follow these steps: Detail Every step of an interaction should be intentional and planned. The best way to accomplish this? Moment mapping. A good moment map details every point of a customer interaction. It should start with the first point of... Read More