About Chelsea Gaspard

“I believe everyone—and every business—has a story to tell. In today’s world, people aren’t interested in your corporate policy. They’re interested in YOU. Tell them how you got here. Tell them about your successes and your failures. Tell them about your celebrations and your mistakes. Be real with them, and they’ll come back for more.”

How to Find the Right Marketing Partner

Marketing Partner

Deciding to hire a marketing partner can be a tough decision. In fact, some people feel their organizations are forced to “settle” for this option. The good news is that if you’re hiring a good partner—one that is the right fit for you and your organization—settling will never be an issue. You just need to ensure you’re appropriately vetting your prospects and selecting a team that is committed to your growth. Get Your Search On Knowing where to start is probably the trickiest part. Think about the things you need... Read More

5 Reasons to Plank Every Day

5 Reasons To Plank EveryDay

Planks are one of the best and most rewarding exercises. In fact, the benefits of planking every day far outweigh the couple minutes of torture exercise you’re actually doing. Using a training plan that focuses on safely increasing your planking time or the number of planks you can do will benefit you in more ways than you may realize. Still not convinced planking is for you? Check out our top 5 reasons to plank every day and learn more:  1. Define Your Core Having a strong core can improve many of... Read More

Why Every Organization Needs a Content Plan: A Beginner’s Guide to Creating a Content Marketing Plan

Beginner's Content Marketing Plan

Marketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is Content Marketing? Content marketing refers to the development, management, and execution of your organization’s content. Content can (and should) include vocabulary, messaging, imagery and assets. The purpose of content marketing for any organization is to... Read More

8 Top Tips for Video Promotion

video promotion

Sure. Videos drive SEO. They tell brand stories. Videos even increase engagement rates. This is exactly what your organization needs help with, so your team created a video and posted it on your website, but nothing is happening. Now what? In addition to creating a video, most organizations forget that they need a campaign plan just like they would with any other promotion. The marketing plan for your video needs to identify the project’s: Main goals Target audiences Key messages Communication platforms You may have even discussed items 1-3 (above)... Read More

Are you Providing an Omni-Channel Experience?

omni-channel marketing

Picture this: On a rare Friday evening at home, you visit Disney’s travel website to start your vacation planning. You discover a magical online world that doesn’t feel anything like “research.” Fast forward two weeks: You got paid and are ready to book your vacation. This time, you’re in the midst of a busy Friday afternoon at work, but really need to get this done before getting home. You grab your cell, log on to the Disney travel app, find your saved trip and start the check-out process. Within two... Read More