Webolutions Announces Marketing Training Program

07/19/2011

Since 1994, Webolutions has helped hundreds of companies be successful on the Internet. Our social media for business experience dates to 2003. Our systems have proven again and again to create a competitive advantage our clients.

Today’s marketing executives and business owners are faced with challenges stemming from the juxtaposition of unprecedented: 

• Pace of technological change.
• Amount of information and misinformation.
• Demands on your time.

Webolutions offers a sustained solution. Our Marketing Executive Training Program explains:

• Internet marketing fundamentals at an Executive level—know exactly what your company must do to have a more effective and profitable online presence.
• New tools, measurements and approaches your company can use immediately.
• Which changes matter to you and how to leverage them for your business.

 
Webolutions Marketing Executive Training Program is the difference between, “I think we’re keeping up,” and, “We are succeeding.”

Who It’s For
Marketing Executives and Business Owners who need to:

• Get better results from their Internet marketing
• Understand and leverage recent shifts in the consumer paradigm
• Separate from or catch up with competitors in Social Media and other new tools
• Identify and employ measurements for the success of new media marketing
• Effectively manage departments or employees responsible for new media disciplines

Format and Structure
Interactive Webinar

• One hour live Webinar, once per month
• Up to one hour of ad hoc support on topics relevant to the curriculum per month

Sample Agenda

Areas on which the Program focuses include:

Effective Website Design and Usability Strategies
Converting visitors to customers
Traffic flow and User Experience

 Search Engine Optimization
Getting your Website in front of the right people
Strategies and tactics for getting to Page One and staying there

Search Engine Marketing
When to use Pay Per Click advertising and what to expect from it
Building an effective local online presence

Social Media Marketing
Measuring Return on Investment
Acquiring “likes,” “followers,” etc. and generating engagement

Online Reputation Management
Developing a systematic approach to online comments
Using Yelp, UrbanSpoon, MerchantCircle, etc., to your business’s advantage

Custom Content
Goals, Value and Marketing of White Papers and e-books
Building a scalable and sustainable content generation strategy

Email Marketing
Metrics that matter
Operating within Anti-SPAM laws

Mobile Marketing
Budgeting and prioritizing development across platforms (iPhone, Droid, etc.)
The difference between mobile Websites and mobile apps, and what the future holds

Integration with Overall Marketing Strategy
Pull vs Push Marketing
Experiential Marketing
Identifying your brand experience and target personas
 

Cost
$4,995 per year, 12 month commitment

For more information, please contact Mike Hanbery, Director of New Media Strategies (303) 300-2640.