Webolutions : Online Marketing

SOPA, PIPA and Your Website

2012-01-19T10:00:00-07:00

The Protect Intellectual Property Act (PIPA) currently under consideration in the U.S. Senate and the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives could change the way the Internet operates.

The goal of the legislation is to protect media companies against th

Three Search Engine Marketing Resolutions For 2012

2012-01-09T10:00:00-07:00

While you may be thinking that your New Year’s resolution should be to start working out, spend more time with your family, or take up a new hobby, you shouldn’t forget about your Search Engine Marketing (SEM) when making resolutions. Even if you’ve had a great 20

Search Engine Optimization: What is "Quality" Content?

2011-12-09T17:30:00-07:00

One of the first things a Search Engine Optimizer will talk about when formulating an ongoing SEO plan is content generation. They will explain that search engines are looking for Websites that are continuously growing and published with content that is fresh and relevant to the rest of your site

Search Engine Optimization: The Ever Changing World

2011-11-14T14:00:00-07:00

In the world of technology everything is evolving. Rest on your past success and you will be left in the dust. This is just as true for Search Engines as it is for TVs, computers, and smart phones. In effort to al

Facebook Advertising, Online Reviews Lead 2011 Holiday Marketing Strategies for Retail

2011-10-27T17:00:00-07:00

According to recent studies by BIA/Kelsey and ConStat, 97 percent of all purchases have an Internet component. 90 percent of all purchases are researched, at some level, on search engines. The average American uses 7.9 media sources to research a purchase…and most purchase at a local busin

Search Engine Optimization: Tracking Your Progress

2011-10-14T16:45:00-07:00

Gone are the days of guessing what return your marketing investments will bring in. If you have a website and are using internet marketing, you can now track how many visitors are visiting your website, how they found it, what they are viewing, how long they stayed, and whether or not they conver

The Impact of Quality Websites on SEO

2011-06-28T00:00:00-07:00

Search Engine Optimization (SEO) has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines. As Google and other search engines strive to

Pay Per Click Marketing: How to Create a Successful PPC Campaign

2011-05-26T13:30:00-07:00

It should go without saying that the easier you make it for your Website visitors to become customers, the higher percentage that will convert (buy a product, fill out a form, sign up for a newsletter, etc.) Unfortunately, that simple logic is easily forgotten if you are overwhelmed setting up yo

Online Marketing: Optimizing for Local Search

2011-03-29T13:00:00-07:00

Google’s local and organic search results are now combined. This elevates the importance of local search for location-based businesses to be on par with organic Denver SEO.

The Fundamentals Haven't

Pay Per Click Marketing Basics, Focused Keywords

2011-01-10T17:00:00-07:00

The most important aspect of your Pay Per Click (PPC) campaign is always getting conversions whether they are direct sales, leads, or even views of a key page. Without properly focused keywords you are probably throwing a lot of money away. Here are some tips to help you start your campaign with

Marketing Trends 2011: 3 Factors to consider for Email Marketing Tools

2010-11-26T07:03:00-07:00

I was recently part of an online discussion in a LinkedIn group about Email marketing tools. Recommendations and insights were sought to aid the comparison of ExactTarget, Constant Contact and MailChimp.

(Disclosure: Webolutions uses ExactTarget. We also a previous post that we want our clients and partners to be savvy, here's a quick list of some of the resources we use to stay on

Internet Marketing Trends: Will new Google popups change Web design?

2010-11-16T05:55:00-07:00

(Or: Google changes aren't permanent; but change is.)

Must be a day with a "y" in it. Google changed something. And once again, they didn't call first to ask if it was okay. Harumph.

A few weeks ago, most users started noticing the merge of local and orga

Denver Internet Marketing: 3 Critieria for Choosing an SEO partner

2010-11-12T08:00:00-07:00

"We usually start these conversations with a lesson on how your Website is not up to our SEO standards."

That's the modus operandi of a national firm with whom Webolutions is considering establishing a strategic partnership. With Search engine optimization is a great way to place your company in front of your target market and increase your business. SEO can place you at the top of the search results for the keywords that your target market is using to

Denver SEO - The Web 2.0 Convergence of Tools and Tactics

2010-07-12T15:04:00-07:00

Web 2.0 meets SEO

In 2007, Google announced its Universal Search capabilities. It changed the way search results are displayed when doing a query. Universal search integrated images, videos, and results from other search verticals directly into the web search results.

Create a Blog and Post Often

2010-03-30T14:00:00-07:00

Recently, Webolutions had a blog post about the 7 Benefits to a Business Blog. To follow it up, we wanted to emphasize the importance of creating a blog and posting often.

Most people know the more

Webolutions Top 10 Link Building Strategies

2010-03-05T14:00:00-07:00

How can I create a powerful link?

Unless you know the search engine algorithms or you are an engineer at Google, the solution to this question may be difficult to answer. H

Twitter & Social Marketing - SEO Forces to be Reckoned With

2010-02-08T15:00:00-07:00

Twitter now part of Google, Bing and Yahoo Search Results

As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectivel

Website Redesign SEO - What You Need to Know!

2009-12-22T15:00:00-07:00

If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions.

In many cases your business will have an established Website with

Online Search Reverse Engineering for Success

2009-11-09T06:12:00-07:00

The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services.

Historically products were made,

Call Tracking Services Improve ROI Measurement

2009-09-14T15:00:00-07:00

Most Onlin Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts.

Web Analytic Software - Only Useful if Actionable

2009-08-05T08:14:00-07:00

The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these

Local Search Optimization Strategies

2009-05-22T00:00:00-07:00

Local search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Googl

Common Misconceptions about Organic Search Marketing

2009-04-08T00:00:00-07:00

Time and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight:

Internet Marketing Takes NO