Webolutions : Marketing Trends

Current Marketing Trends- Content Marketing is a Must

2013-06-05T11:45:00-06:00

As a Denver marketing agency, with a focus on developing best practices in current marketing trends, we find that the notion of content marketing is

Current Marketing Trends - Humanize Your Business

2013-05-14T12:00:00-06:00

All trained salespeople have most definitely heard the statement, “People do business with people they know, like and trust.” But, this simple phrase also has huge implications for those in marketing, especially in the age of social media.

As a Denver marketing agency, we cont

Current Marketing Trends- Building Your Marketing Team

2013-04-09T21:40:00-06:00

This is an actual, non-edited picture we took of a donut shop close to my house in Denver, Colorado. Aside from the unintentional change in the nature of this store’s offerings as their lights came on at night, this image provides an opportunity to discuss how the nature of corporate market

Current Marketing Trends- Recap of 2013 Online Marketing Summit

2013-03-04T09:25:00-06:00

As a Denver marketing agency, we continually identify and evaluate current marketing trends to help our clients increase their marketing success. At this year’s 2013 Online Marketing Summit, our team was

Current Marketing Trends - Lessons for Any Company - Top U.S. Retailers

2013-02-07T01:50:00-06:00

As a Denver marketing agency, we continually identify and evaluate current marketing trends. While reading a recent article about the closing of U.S. retail stores, it was obvious that all businesses are facin

Current Marketing Trends- Keeping Clients by Thinking Ahead of Them

2013-01-21T12:11:00-06:00

As a Denver marketing agency we continually identify and evaluate current marketing trends. Sometimes the most important trends are identified by taking a step back and reviewing the basics of successful marke

Current Marketing Trends – Budgeting for 2013 – Evolving Your Viewpoint

2012-12-03T11:39:00-06:00

As an advertising agency, Webolutions is actively engaged with our clients in creating and allocating annual marketing budgets. However, in a world with:

decreased brand loyalty
constant price shopping
social media

and where the imp

Current Marketing Trends - Transparency Marketing – Unleashing the Power of You

2012-11-05T09:42:00-06:00

As a full-service Denver Marketing Agency, Webolutions observes many marketplace trends. One of the most prolific trends we see today is what we call Transparency Marketing.

We have loosely defined Transparency Marketing as:
The art of sharing the essence of your

Current Marketing Trends: Introduction to Gamification in Marketing

2012-10-02T15:11:00-06:00

The marketing trend of gamification is becoming so popular that it has its own wiki at gamification.org. According to the site, “gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.”

Adding game elemen

Answers to Common Questions About Blogging

2012-09-06T10:00:00-06:00

Any business today needs a website and a central component of that website needs to be a blog. We have covered the basics of why a blog is an important part of your website. Blogging is a topic that can generate a fair amount of anxiety from “non-creative” business people. Don’t

Current Marketing Trends: Creating Customized Customer Experiences

2012-08-03T06:00:00-06:00

Henry Ford, the founder of the Ford Motor Company, wrote in his autobiography that “any customer can have a car painted any color that he wants as long as it is black.” This statement is an often repeated mantra by businesses that expect to be able to offer the identical product or se

Marketing Strategy: Integrating Social Media and Traditional Advertising

2012-07-26T08:00:00-06:00

“Find us on Facebook,” often with an accompanying incentive, has replaced, “Get it at these fine retailers,” and the like, as the predominant call to action in print and broadcast media.

Pinterest was the fastest Internet social network in history to 10 million users, so naturally it has drawn the interest of social media marketers looking for ways to use it to build their brands, grow their businesses and partici

Online Video SEO: Marketing Your Web Video to Internet Search Engines

2012-04-13T15:35:00-06:00

Internet video is the top area of new and increased investment in marketing for 2012. As with everything else Web, search engine optimization (SEO) is critical to get your video found by your target audience.

The largest online video sharing Website is YouTube, a social network tha

Current Marketing Trends – Infographics The Art of Communication

2012-04-02T10:14:00-06:00

Information graphics or infographics are well-organized, visual representations of information and knowledge. Infographics allow the quick and clear conveyance of somewhat complex information via a more engaging, artful experience. With an information graphic, computer scientists, mathematicians,

Current Marketing Trends – Image-Based Communication – Picture Your Company

2012-03-06T04:02:00-06:00

“A Picture Is Worth a Thousand Words.” We have

Current Marketing Trends – The Extinction of Previously Successful Businesses

2012-02-15T16:40:00-06:00

We see it all around us every day. Yet many businesses do not believe it can happen to them. We are witnessing the extinction of previously successful business models. Some of the more obvious examples include:
•    Travel Agencies
•    Book

4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation

2012-02-13T09:45:00-06:00

If Facebook were a country, its 845 million users would make it the third largest in the world. One out of every seven minutes spent online is spent on Facebook. With each update to the social network’s interface, comments people make gain breadth of reach.

51 percent of Ame

Top 12 Free Mobile Apps for Business

2012-01-24T12:00:00-06:00

I've been asked a few times recently what free mobile apps I find most useful for my business. Excluding the calendar, email, text, browser and camera, which have, I believe, become a minimum expectation for anyone carrying a smartphone, here are the tools I use and what I get out of them:
<

Top Marketing Trends for 2012

2012-01-06T11:30:00-06:00

Top marketing trends for 2012 predominatly revolve around social media and mobile devices.

New mobile and social technologies continue to arise, thus the biggest trends for the year are all vastly interrelated in these two areas. Below are our top f

Current Marketing Trends: Mobile Websites a Must for Businesses

2011-12-12T11:00:00-06:00

All marketing trends occur as a result of consumer behavior. Businesses must anticipate the consumer needs and react by meeting these needs (demands). This is certainly true when it comes to the consumer&

Current Marketing Trend: Consumers Demanding Value

2011-11-08T12:00:00-06:00

Marketing trends occur as a result of consumer behavior, and with the new trend towards value, businesses are being forced to take notice and act accordingly. Consumers are not just expecting affordable prices, they are demanding good quality at a good price. The value of a product is

Relationships: A Timeless Marketing Trend

2011-11-05T22:30:00-06:00

Each year, on the Friday before Halloween, you'll find Webolutions at the South Metro Denver Chamber of Commerce's Annual Business Expo. This year, the "Webolutions Marketing Speakeasy" was voted Most Creative Booth. Visitors to the "Bootleg Candy Bar" took a quiz that asked,

Facebook Advertising, Online Reviews Lead 2011 Holiday Marketing Strategies for Retail

2011-10-27T17:00:00-06:00

According to recent studies by BIA/Kelsey and ConStat, 97 percent of all purchases have an Internet component. 90 percent of all purchases are researched, at some level, on search engines. The average American uses 7.9 media sources to research a purchase…and most purchase at a local busin

Current Marketing Trends – Transparency of Your Brand

2011-10-13T14:00:00-06:00

Transparency is still a relatively new notion for many businesses. However, this idea is critical for all businesses to understand and carry forward with them on a daily basis. As one of the current marketing trends, it is a fundamental marketing concept that can have an extremely powerful impact

Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans - Nielsen

2011-10-11T09:00:00-06:00

The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it.

Attention Share: Follow the Fingertips

Webolutions And Kickball For Kids

2011-09-19T11:00:00-06:00

For the second year in a row, Webolutions will be participating in the annual Make-A-Wish Kickball Tournament. The event will take place on Saturday, September 24th at 8am at Dick’s Sporting Goods Park in Commerce City, CO.

Webolutions believes in giving back to the communit

Experiential Marketing Example – Continued - Glenwood Canyon Brewpub - Case Study

2011-09-19T10:57:00-06:00

Experiential Marketing and the impact it has on your social media (thus your overall reputation) is replacing the attention most businesses paid to their conventional advertising strategies.

This series of posts will ser

Experiential Marketing Example – Glenwood Canyon Brewpub - An Interactive Case Study

2011-07-26T06:30:00-06:00

Experiential Marketing deals with an overall customer or client experience. It focuses on how the customer feels and what they experience during their entire engagement with your business. This engagement might begin to occur before they actually meet with you via the correspondence you hav

Current Marketing Trends: QR Codes and Your Business

2011-06-08T09:00:00-06:00

Marketing agencies like Webolutions help clients determine what marketing trends would be most beneficial for their businesses. QR codes can be helpful in many industries; connecting with your consumers is essential in today’s busine

Current Marketing Trends :The Evolution of Business Marketing

2011-04-05T16:30:00-06:00

Marketing agencies like Webolutions ensure our clients connect with customers on a more

Community Involvement as a Part of Doing Business

2011-02-22T11:00:00-06:00

More and more companies today are including community involvement as a normal part of the way they do business. Consumers respect companies that give back and contribute to making their local communities a better place to live, work and play. People want to support these companies because it show

Marketing Trends 2011: The Shift to Online Continues.

2011-02-02T09:00:00-06:00

B to B marketers are placing more and more confidence in online marketing and less and less in "traditional media."

That's not just an agency with "Web" in its moniker talking. Its the result of a Marketing Sherpa survey, released February 1, 2011.

Marketing Trends 2011: Apps we'd like to see

2010-12-23T07:03:00-06:00

Part I of ??

Inspired by this Pete Blackshaw blurb from Ad Age, we decided to take a peek inside the minds of some Webolutions'

Marketing Trends 2011: Merging Search and Social Media

2010-12-14T07:54:00-06:00



One major area of our business is achieving optimal position for relevant Interne

Marketing Trends 2011: Advertising Becomes Personal with Billboards that See You

2010-11-29T07:49:00-06:00

The following is re-posted from July 27, 2009.

We live in a “me” society, where everything is on demand, and customized and pe

Marketing Trends 2011: 3 Factors to consider for Email Marketing Tools

2010-11-26T07:03:00-06:00

I was recently part of an online discussion in a LinkedIn group about Email marketing tools. Recommendations and insights were sought to aid the comparison of ExactTarget, Constant Contact and MailChimp.

(Disclosure: Webolutions uses ExactTarget. We also John and I addressed a gathering of about 50 coaches, administrators and marketers of the athletic department at the University of Denver.

Denver Social Media: Foursquare for Business - What, Why and How

2010-08-23T16:05:00-06:00

I’m sure by now you have heard of Foursquare, and know a lot of people using it. If you’re anything like me, you have yet to get on Foursquare, and are unsure as to why you would want to in the first place….”Why do I want people following me around knowing where I a

Denver Social Media: Content Sharing - What, How, and Why?

2010-07-08T12:25:00-06:00

What is Content Sharing
The sharing of all content across social media; general information, pictures, audio and video content. “ShareThis” is one such tool that allows for the sharing of social content. Now when you see a blog post or a piece of co

Marketing Trends 2011: 5 Ways to Grow Your Business

2010-04-13T13:00:00-06:00

It is possible to grow your business while taking the environment into consideration?

Companies all over the globe are thinking about ways to save money in their businesses while increasing their revenue. It is definitely possible to do; a little creativity is all you need.

7 Benefits of a Business Blog

2010-03-29T11:45:00-06:00

With the dramatic increase in popularity of Twitter and Facebook, it seems blogs are getting lost and forgotten in the mix. Don’t dismiss blogs as part of the past just yet. They are still an incredibly useful tool, and when used correctly, can be a great asset to your overall new media str

2010 Marketing Trends - Why Social?

2010-03-07T13:00:00-06:00

In our Top 5 Marketing Trends for 2010 blog post last month, we named social marketing among the top 5 marketing trends for 2010.

Everyone hears about Facebook, Twitter and YouTube on a da

Top 5 Marketing Trends for 2010

2010-02-08T13:00:00-06:00

Webolutions is a fully-integrated, strategic marketing agency specializing in helping our clients optimize the highest impact areas of their marketing programs.

B

Go Green and Save Your Business Money

2009-12-21T16:00:00-06:00

Greening your business is easier than you think. By doing a few small things you can save energy and resources and save your company money.

Unlimited access to information and options

Decreased overall brand loyalty

When Customer Incentives Become the Expectation

2009-09-10T11:31:00-06:00

A friend of mine recently moved to Denver and bought a new house. Being new to Colorado, she was unfamiliar with American Furniture Warehouse. As she was perusing the ads a few weeks ago, she was absolutely elated to see that AFW was having a huge Labor Day Sale. I just sort of

Product Customization – Are You Keeping Up?

2009-08-08T07:12:00-06:00

Many companies are finding ways to customize their products and services. This customization allows them to provide an individualized experience for every customer. Customization

Social Responsibility - A Growing Marketing Niche

2009-07-27T00:00:00-06:00

The world as we know it is changing. The current economic situation has people changing their lifestyles to match these challenging times we are in. Unemployment rate is high and it continues to rise, people are cutting back in a variety of ways, and are conserving in areas of their life th

Push the Reset Button on Your Marketing Initiatives

2009-04-08T00:00:00-06:00

The markets are topsy turvy. The employment and business landscapes have changed. Everything seems to be in somewhat of a state of flux.

I heard once that the Chinese word for crisis is, “Opportunity Riding the Dangerous Wind.” I always remember this. I am truly of the o

Starbucks Marketing Observations

2008-08-03T00:00:00-06:00

Starbucks current branding, marketing and advertising seems to focus on a “return to our roots” effort.

They are refocusing on what has made them such a huge success in the world. Using this as an example, we can identify some keys to marketing success in today’s

When you compete on price you lose

2007-11-20T10:46:31-06:00
Creating unique, relevant and memorable marketing experiences attract new customers, reawaken the interest of existing customers and generate additional demand for products and services.

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In today’s competitive business environment, it is impossible to compete on price alone. Tr

The more you give away the more clients you get

2007-10-08T08:50:12-06:00
When people are shopping for a new product or service they want to make the best choice. They are likely thinking:
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When people are shopping for a new product or service they want to make the best choice. They are likely thinking:

Which product is the best choice?

The most important question in marketing

2007-10-07T09:09:05-06:00
In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company"s long-term profitability. That question is:
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How can I improv

People never buy your product or service

2007-10-06T09:25:26-06:00
Many business owners don’t know what they are “really” selling. Once you understand what your customers are “actually” buying, you have a much better chance of selling them.
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People never buy your product or service

When it comes to writing advertising conten