Social Marketing - LinkedIn Greatly Enhances Groups

2010-07-07T08:00:00-06:00

LinkedIn, now with about 70 million members, is finally taking a big step to compete with the other large social media marketing sites. Recently (June 22nd, 2010) LinkedIn greatly increased the functionality of their groups.

HTML5, the future of the dub-dub-dub

2010-07-02T15:15:00-06:00

The web is rapidly evolving at a pace that most can't keep up with, or even know about. New and exciting innovations are being created every day, pushing the boundaries of what we know in every possible way. HTML (Hyper Text Markup Language) is the core language of the web and HTML5 is the fifth

Experience Marketing Example - "Blue One" The Slug Bug Game

2010-07-01T10:15:00-06:00

Experience Marketing transforms a product or service into something which engages people’s senses and reaches them on an emotional level. It connects people to a product in ways beyond the use of the product itself. The Punch Buggy game surroundin

5 Ways to Grow Your Business

2010-04-13T13:00:00-06:00

It is possible to grow your business while taking the environment into consideration?

Companies all over the globe are thinking about ways to save money in their businesses while increasing their revenue. It is definitely possible to do; a little creativity is all you need.

Experience Marketing / Experiential Marketing Defined

2010-04-12T11:00:00-06:00

Experience Marketing or Experiential Marketing can be defined as:

Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company.

Is It Time for a Redesign to Your Website?

2010-04-06T03:00:00-06:00

The marketplace is continuously evolving. In recent years, the number of purchases made online has sky-rocketed. Considering this change, it is essential for companies to have a well-functioning Website for their audience. According to a study done by Nielsen, “the average person in the Uni

Does Twitter Have New Social Media Competition?

2010-04-02T14:00:00-06:00

Recently in Austin, Texas the SXSW® (South by Southwest®) convention was held. This is a conference that offers unique convergence of original music, independent films, and emerging technologies. The three sections of this conference are spread out over a period of days, each having their

Create a Blog and Post Often

2010-03-30T14:00:00-06:00

Recently, Webolutions had a blog post about the 7 Benefits to a Business Blog. To follow it up, we wanted to emphasize the importance of creating a blog and posting often.

Most people know the more

7 Benefits of a Business Blog

2010-03-29T11:45:00-06:00

With the dramatic increase in popularity of Twitter and Facebook, it seems blogs are getting lost and forgotten in the mix. Don’t dismiss blogs as part of the past just yet. They are still an incredibly useful tool, and when used correctly, can be a great asset to your overall new media str

How To: Create a Username for Your Facebook Business Page

2010-03-26T13:00:00-06:00

This task is much simpler than it sounds. Once you have the proper URL and know what to look for this shouldn’t take you more than 5 minutes to create. Keep in mind that this post has been written to help you assuming that you have already created a Facebook page for your business. In addit

How To: Set Up Google Alerts & Your Google Reader

2010-03-17T14:30:00-06:00

One of the most basic and easy forms of tracking your social media marketing is by setting up Google Alerts. In fact, Google Alerts are something that every company should have set up in order to effectively man

2010 Marketing Trends - Why Social?

2010-03-07T13:00:00-06:00

In our Top 5 Marketing Trends for 2010 blog post last month, we named social marketing among the top 5 marketing trends for 2010.

Everyone hears about Facebook, Twitter and YouTube on a da

Experience Marketing Example - GM Test Track Ride

2010-03-06T11:00:00-06:00

The GM “Test Track” ride at Disney World® is a thrilling Experience Marketing example.

The ride introduces visitors to the world of automotive safety testing. During this GM

Webolutions Top 10 Link Building Strategies

2010-03-05T14:00:00-06:00

How can I create a powerful link?

Unless you know the search engine algorithms or you are an engineer at Google, the solution to this question may be difficult to answer. H

Social Media: A Growing Marketing Trend for Businesses

2010-03-05T10:00:00-06:00

Go to a frequently visited Website: CBSNews.com, Time.com, WholeFoodsMarket.com, and NB

How To: Build A Facebook Landing Page

2010-03-04T13:00:00-06:00

Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your

Twitter & Social Marketing - SEO Forces to be Reckoned With

2010-02-08T15:00:00-06:00

Twitter now part of Google, Bing and Yahoo Search Results

As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectivel

Twitter & Social Marketing - SEO Forces to be Reckoned With

2010-02-08T15:00:00-06:00

Twitter now part of Google, Bing and Yahoo Search Results

Top 5 Marketing Trends for 2010

2010-02-08T13:00:00-06:00

Webolutions is a fully-integrated, strategic marketing agency specializing in helping our clients optimize the highest impact areas of their marketing programs.

Using Experience Marketing - Selling Your Bouncy Ball

2010-02-08T11:00:00-06:00

During a recent trip to Disney World®, I saw many great examples of experience marketing.

At Webolutions, while working with our clients, experience marketing seems to be one of the more difficult concepts for people to truly und

The Importance of Actively Managing your Online Reputation

2010-01-26T11:30:00-06:00

It is a well known fact that negative word-of-mouth spreads quicker than positive word-of-mouth. With Internet tools such as social media sites and blogging, negative word-of-mouth has more power to influence than ever before.

According to the Retail Customer Dissatisfaction Study

Disney: An Experience Marketing Example

2009-12-23T08:00:00-06:00

During a recent visit to Disney World, I saw some great examples of Experience Marketing which I will be covering in this section of our blog over the next few weeks. After all, Disney’s theme parks are one the ultimate testaments to the concept of

Website Redesign SEO - What You Need to Know!

2009-12-22T15:00:00-06:00

If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions.

In many cases your business will have an established Website with

Go Green and Save Your Business Money

2009-12-21T16:00:00-06:00

Greening your business is easier than you think. By doing a few small things you can save energy and resources and save your company money.

EinsteinBros.com or the visually stunning JonathanYuen.com but that doesn’t mean your s

Customizing Products & Brands for Social Media - The Motorola Cliq

2009-12-07T11:30:00-06:00

The holiday season is upon us and electronics are constantly being advertised to consumers as the perfect gift. There was a particular electronic gadget that caught my eye in a commercial being titled as “the first phone with social skills.” I had to check it out for myself. The next

Giving for Free - Strategic or Silly?

2009-11-17T09:00:00-06:00

You always hear people say, "there's no such thing as free..." While this may be true in some cases, there are a multitude of exceptions to this antiquated rule. When you're in business, sometimes giving things away for free is beneficial. In fact, many times, giving s

Transparency in Marketing

2009-11-11T07:27:00-06:00

There is a lot of talk today about transparency in marketing and what this means.

A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those pr

Online Search Reverse Engineering for Success

2009-11-09T06:12:00-06:00

The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services.

Historically products were made,

Your Employees are The Brand

2009-11-03T09:15:00-06:00

Company heads and CEO's nationwide spend hundreds of millions annually, "branding" themselves. They collectively sit and decide who they want to be. They come up with this great idea on exactly who they want and need to b

Usability Testing: Do it Early and Often for a Great Website

2009-11-02T11:30:00-06:00

Usability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that designers, developers and clients will never discover because they are too close to the project and too familiar with the content.

Typic

Getting the Most Out of Twitter - A "How To" on #hashtags

2009-10-22T15:00:00-06:00

As social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game.

There are man

Personalize Your Business Communications - Thank Your Clients

2009-09-24T12:35:00-06:00

Let your clients know you appreciate their business

A few years ago, I moved back to Denver and was looking for a beauty salon that would service all of my beauty needs in one location. It can be challenging to find a full-service salon

Don't Make Me Think! (Book Review)

2009-09-16T13:00:00-06:00

Steve Krug’s Don’t Make Me Think was popping up in so many “must read” lists, I couldn’t pass it up. This book outlines Krug&

Using SMS Text Messaging for More Than A Good "LOL" - A New Social Marketing Strategy

2009-09-15T16:30:00-06:00

A New Use for SMS Text Messaging:

Over the weekend, I helped out at an event in Downtown Denver. This event was a scavenger hunt to win a $15,000 engagement ring donated by a local jeweler. Over 250 couples showed up for the race in hopes of winning the ring. The k

Call Tracking Services Improve ROI Measurement

2009-09-14T15:00:00-06:00

Most Onlin Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts.

Client Relationship Building - Critical to Your Long-Term Business Success

2009-09-14T11:53:00-06:00

Changes in the world have made Relationship Marketing to your existing client-base more important than ever. Some of these key changes include:

Unlimited access to information and options

Decreased overall brand loyalty

How Much Are Your Bananas? – An Experience-Based, Pricing Model Case Study

2009-09-14T07:17:00-06:00

Whether you are selling bananas, professional services, or manufactured goods, the client experience you create dictates the price that you can charge and your overall level of client satisfaction

About a year or so ago, on my semi-daily visit to

When Customer Incentives Become the Expectation

2009-09-10T11:31:00-06:00

A friend of mine recently moved to Denver and bought a new house. Being new to Colorado, she was unfamiliar with American Furniture Warehouse. As she was perusing the ads a few weeks ago, she was absolutely elated to see that AFW was having a huge Labor Day Sale. I just sort of

Is Your Website Usable?

2009-08-19T10:10:00-06:00

Nowadays everybody has a Website. You have to do more than just throw up a site with good content to stand out. You’ve got to start by making your site usable. There is more to Website usa

Social Marketing: A Channel for Success

2009-08-19T09:15:00-06:00

Social Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing.

As a Social Marketing Coordinator at a Marketing/Web Design company, I am very drawn to social Websites

Increase your Sales by Caring

2009-08-13T09:00:00-06:00

Everybody wants to increase their sales, and is looking for the secret on how to do so. Well, the secret is, there is no such thing. The best way to increase your sales, in my opinion, is really quite simple: CARE; Genuinely Care.
When evaluating the overall experience you provide to your clients, there is a fine line between the efficiency and speed at which you deliver your products and services vs

Connecting Your Business One Social Network at a Time

2009-08-10T11:00:00-06:00

At this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon.

Product Customization – Are You Keeping Up?

2009-08-08T07:12:00-06:00

Many companies are finding ways to customize their products and services. This customization allows them to provide an individualized experience for every customer. Customization

Web Analytic Software - Only Useful if Actionable

2009-08-05T08:14:00-06:00

The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these

Online Design, Evoking Emotions and Influencing Decisions

2009-07-29T16:00:00-06:00

Evoking Emotions through Effective Design

When it comes to our interpretation, "pretty" or "ugly" is determined by many factors. We are not usually aware of them as they influence our sub-conscious reactions. Certain triggers or "aesthetics" in everyday lif

Social Responsibility - A Growing Marketing Niche

2009-07-27T00:00:00-06:00

The world as we know it is changing. The current economic situation has people changing their lifestyles to match these challenging times we are in. Unemployment rate is high and it continues to rise, people are cutting back in a variety of ways, and are conserving in areas of their life th

Advertising Becomes Personal with Billboards that See You

2009-07-27T00:00:00-06:00

We live in a “me” society, where everything is on demand, and customized and personalized just for me. I have MySpace, iGoogle, my Yahoo,

We Choose The Moon – A Social Marketing Mission

2009-07-21T15:00:00-06:00

“We Choose The Moon” is an interactive Website built by the John F. Kennedy Library and Museum to celebrate the 40-year anniversary of NASA landing on the moon. This site displays a real-time reenactment of the Apollo 11 mission to the moon. It went live on July 16th, 2009 at 8:02am a

Foundations are to Houses what Information Architecture is to Websites

2009-07-15T16:00:00-06:00

Information architecture (IA) is where it all begins. It is critical to the success of your new Website. Every

Business Profile vs. Personal Life – For Social Marketing is there really a Difference?

2009-05-31T00:00:00-06:00

With the advent of Social Marketing, more people are asking us where the line should be between their public business profile and their personal online communications.

Over the past few months, several people have told me that they have a LinkedIn business profile that they

Twitter Tips

2009-05-22T00:00:00-06:00

Twitter is undoubtedly the fastest growing social medium on the Internet today. According to Nielsen Online, Twitter grew an average of 1,382% from 2008 to 2009. In February 2008, Twitter averaged 475,000 unique visitors; February 2009, it grew to an astounding 7 mil

Local Search Optimization Strategies

2009-05-22T00:00:00-06:00

Local search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Googl

Push the Reset Button on Your Marketing Initiatives

2009-04-08T00:00:00-06:00

The markets are topsy turvy. The employment and business landscapes have changed. Everything seems to be in somewhat of a state of flux.

I heard once that the Chinese word for crisis is, “Opportunity Riding the Dangerous Wind.” I always remember this. I am truly of the o

The Internal Experience Has to Come First!

2009-04-08T00:00:00-06:00

Experience Marketing is the act of turning regular, ordinary business operations and events into something stimulating, engaging and immersing for the participant. Every interaction with a client, potential client or employee is an opportunity to create an experience!

Branded, inter

Common Misconceptions about Organic Search Marketing

2009-04-08T00:00:00-06:00

Time and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight:

Internet Marketing Takes NO

Social Marketing with Facebook

2009-04-07T00:00:00-06:00

Facebook is steadily becoming the largest social network on the Internet, with over 175 million active users. Consumers are turning to Internet resources, such as Facebook, when searching for feedback on a company’s products and services. Facebook allows businesses the chance to build custo

Starbucks Marketing Observations

2008-08-03T00:00:00-06:00

Starbucks current branding, marketing and advertising seems to focus on a “return to our roots” effort.

They are refocusing on what has made them such a huge success in the world. Using this as an example, we can identify some keys to marketing success in today’s

When you compete on price you lose

2007-11-20T10:46:31-06:00
Creating unique, relevant and memorable marketing experiences attract new customers, reawaken the interest of existing customers and generate additional demand for products and services.

[MORE]

In today’s competitive business environment, it is impossible to compete on price alone. Tr

The more you give away the more clients you get

2007-10-08T08:50:12-06:00
When people are shopping for a new product or service they want to make the best choice. They are likely thinking:
[MORE]

When people are shopping for a new product or service they want to make the best choice. They are likely thinking:

Which product is the best choice?

The most important question in marketing

2007-10-07T09:09:05-06:00
In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company"s long-term profitability. That question is:
[MORE]

How can I improv

People never buy your product or service

2007-10-06T09:25:26-06:00
Many business owners don’t know what they are “really” selling. Once you understand what your customers are “actually” buying, you have a much better chance of selling them.
[MORE]

People never buy your product or service

When it comes to writing advertising conten

Webolutions

Explaining SEO Through Analogies – Weight Loss

Web 2.0 meets SEO

Social Content Sharing - What, How, and Why?

Social Content Sharing - What, How, and Why?

Social Marketing - LinkedIn Greatly Enhances Groups

HTML5, the future of the dub-dub-dub

Experience Marketing Example - "Blue One" The Slug Bug Game

5 Ways to Grow Your Business

It is possible to grow your business while taking the environment into consideration?

Experience Marketing / Experiential Marketing Defined

Is It Time for a Redesign to Your Website?

Does Twitter Have New Social Media Competition?

Create a Blog and Post Often

7 Benefits of a Business Blog

How To: Create a Username for Your Facebook Business Page

How To: Set Up Google Alerts & Your Google Reader

2010 Marketing Trends - Why Social?

Experience Marketing Example - GM Test Track Ride

Webolutions Top 10 Link Building Strategies

How can I create a powerful link?

Social Media: A Growing Marketing Trend for Businesses

How To: Build A Facebook Landing Page

Twitter & Social Marketing - SEO Forces to be Reckoned With

Twitter & Social Marketing - SEO Forces to be Reckoned With

Top 5 Marketing Trends for 2010

Using Experience Marketing - Selling Your Bouncy Ball

The Importance of Actively Managing your Online Reputation

Disney: An Experience Marketing Example

Website Redesign SEO - What You Need to Know!

Go Green and Save Your Business Money

Customizing Products & Brands for Social Media - The Motorola Cliq

Giving for Free - Strategic or Silly?

Transparency in Marketing

Online Search Reverse Engineering for Success

Your Employees are The Brand

Usability Testing: Do it Early and Often for a Great Website

Getting the Most Out of Twitter - A "How To" on #hashtags

Personalize Your Business Communications - Thank Your Clients

Don't Make Me Think! (Book Review)

Using SMS Text Messaging for More Than A Good "LOL" - A New Social Marketing Strategy

Call Tracking Services Improve ROI Measurement

Client Relationship Building - Critical to Your Long-Term Business Success

How Much Are Your Bananas? – An Experience-Based, Pricing Model Case Study

When Customer Incentives Become the Expectation

Is Your Website Usable?

Social Marketing: A Channel for Success

Increase your Sales by Caring

Connecting Your Business One Social Network at a Time

Product Customization – Are You Keeping Up?

Web Analytic Software - Only Useful if Actionable

Online Design, Evoking Emotions and Influencing Decisions

Evoking Emotions through Effective Design

Social Responsibility - A Growing Marketing Niche

Advertising Becomes Personal with Billboards that See You

We Choose The Moon – A Social Marketing Mission

Foundations are to Houses what Information Architecture is to Websites

Business Profile vs. Personal Life – For Social Marketing is there really a Difference?

Twitter Tips

Local Search Optimization Strategies

Push the Reset Button on Your Marketing Initiatives

The Internal Experience Has to Come First!

Common Misconceptions about Organic Search Marketing

Social Marketing with Facebook

Starbucks Marketing Observations

When you compete on price you lose

The more you give away the more clients you get

The most important question in marketing

People never buy your product or service