Denver Social Media Marketing: What Does Social Media ROI Really Mean?

08/17/2012 @ 7:30 AM

"How should I measure social media marketing?"

This is one of the most commonly asked questions about this new medium--made all the more challenging because users of social networks such as Facebook, LinkedIn and Twitter punish traditional sales methods and messages with "hides," "unsubscribes" and dissolving connections entirely.  Even traditional digital measurements do not regularly apply directly to social media marketing.

So how are businesses to measure the success or failure of this channel? Join us Friday, August 17, 2012, to participate in a conversation with other business owners and executives. Possible topics include:

• What is a "Like" or "Follower" worth?
• What metrics can we measure social media marketing?
• What tools can we use to track those metrics?

As always, the entire business community is welcome and there is no cost to attend. Enjoy breakfast courtesy of My Favorite Muffin at Dry Creek & University and Peet's Coffee SouthGlenn, networking and structured knowledge exchange including tactical tips you’ll use immediately.

Who Should Attend: Executives and Business Owners interested in improving their social media marketing acumen and Return On Investment (ROI)

Where: South Metro Denver Chamber of Commerce, 2154 E. Commons Ave., Suite 342, Centennial, CO, 80122, in the Streets at Southglenn.

When: Friday,  August 17, 2012, 7:30 AM - 9:00 AM. Doors open at 7:00 AM for breakfast and business networking.

RSVP today and join the conversation!