Denver Social Media Marketing: Effective Listening to Social Media Channels

10/19/2012 @ 7:30 AM

In 2012, the Internet is one big conversation. Some of the conversation may be about you, your company and your industry. Astute companies are monitoring social media channels to learn what the sentiment is toward their brand, products and services and what people expect from them in terms of performance and customer service.

Social media monitoring is also being used as a leads identification tool. Increasingly, people take to their online networks to ask for purchase recommendations before performing a Google search. At each of these touch points, a company's appraoch to customer service and the quality of their performance is subject to online review.

Effective listening to social media channels, then, is fundamental for any marketing strategy, and is a prerequisite for other social media marketing fundamentals including content generation plans, social media advertising plans and

What better way, then, to celebrate the 3rd anniversary of Social Marketing for Business - Join the Conversation! than with a few dozen business owners and executives sharing their experiences, questions and suggestions about Creating a Social Media Marketing Action Plan?

Possible topics include:

• Why should we monitor social media conversations?
• Which conversations should we monitor?
• What tools are available to monitor social media channels?

As always, the entire business community is welcome and there is no cost to attend. Enjoy breakfast courtesy of My Favorite Muffin at Dry Creek & University and Peet's Coffee SouthGlenn, networking and structured knowledge exchange including tactical tips you’ll use immediately.

Who Should Attend: Executives and Business Owners interested in improving their social media marketing acumen and Return On Investment (ROI)

Where: South Metro Denver Chamber of Commerce, 2154 E. Commons Ave., Suite 342, Centennial, CO, 80122, in the Streets at Southglenn.

When: Friday,  October 19, 2012, 7:30 AM - 9:00 AM. Doors open at 7:00 AM for breakfast and business networking.

RSVP today and join the conversation!