- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
- 5.2.13 - Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
- May 2013 (5)
- April 2013 (5)
- March 2013 (8)
- February 2013 (6)
- January 2013 (7)
- December 2012 (3)
- November 2012 (7)
- October 2012 (5)
- September 2012 (8)
- August 2012 (6)
- July 2012 (7)
- June 2012 (2)
- May 2012 (5)
- April 2012 (10)
- March 2012 (8)
- February 2012 (6)
- January 2012 (7)
- December 2011 (4)
- November 2011 (5)
- October 2011 (7)
- September 2011 (4)
- August 2011 (1)
- July 2011 (3)
- June 2011 (6)
- May 2011 (4)
- April 2011 (6)
- March 2011 (6)
- February 2011 (5)
- January 2011 (4)
- December 2010 (4)
- November 2010 (9)
- October 2010 (2)
- September 2010 (2)
- August 2010 (2)
- July 2010 (6)
- April 2010 (4)
- March 2010 (9)
- February 2010 (3)
- January 2010 (1)
- December 2009 (5)
- November 2009 (5)
- October 2009 (1)
- September 2009 (7)
- August 2009 (7)
- July 2009 (4)
- May 2009 (3)
- April 2009 (4)
- August 2008 (1)
- November 2007 (1)
- October 2007 (3)
Social Media and September 11, 2001
Mike Hanbery - 9.10.2011 12:15 PM
Webolutions uses Meetup.com for our monthly Social Media for Business Group and finds it an effective marketing tool, when supported and used correctly, for local businesses using event marketing. We have a New Media Strategies team focused on staying "in the know" on all developments touching the increasingly dynamic field of Internet marketing.
Sometimes, we learn something new that puts it all into perspective. The text below is the body of an email we received from the CEO of Meetup.com.
I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.
Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.
When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.
A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was
born: Could we use the internet to get off the internet -- and grow local communities?
We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.
A small team came together, and we launched Meetup 9 months after 9/11.
Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing.
Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.
They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.
It's a wonderful revolution in local community, and it's thanks to everyone who shows up.
Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.
9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!
The towers fell, but we rise up. And we're just getting started with these Meetups.
Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011
What This Means to Your Business
Yes, in 2011, it is important to continuously develop and improve your Internet marketing presence. Social media and social media marketing are here to stay and growing. The interactive nature of the new Internet and online marketing will never, however, replace the effectiveness, the honesty--the fundamentally, irreplaceably valuable human experience--of personal contact.
As we fashion our appeals to Webcrawlers and search algorithms, we must remember this: Marketing in the digital age is an extension of eye to eye, hand to hand contact. Nothing will ever replace that.
Posted in Social Marketing »
0 Responses to "Social Media and September 11, 2001"