Personalize Your Business Communications - Thank Your Clients

Let your clients know you appreciate their business
 

A few years ago, I moved back to Denver and was looking for a beauty salon that would service all of my beauty needs in one location. It can be challenging to find a full-service salon to meet all of your specific beauty needs, so I asked around for recommendations. I got a personal recommendation from my mom; she really liked the hair stylist at this particular salon, so I went to try it out. Wow, was I impressed with the experience!
 

I walked into the salon, which was located right off of a very busy street in town. As soon as I walked in, I was greeted by a friendly staff member, was offered something to drink, and a very comfortable seat on the couch. It was very quiet, relaxing, and spa-like in this salon; you could not hear the busy traffic outside at all. I was immediately impressed with the experience they created for their clients.
 

The stylist, Jennifer, cut and styled my hair and she did a great job, she cut my hair the way I wanted, and made me feel fabulous. I would have gone back to her no matter what. A few days later I received a hand-written thank-you note in the mail from Jennifer! She wanted to thank me for coming into the salon and this really made a lasting impression on me. I could not believe I received a hand-written thank-you note for something I had been doing for years. This just blew me away. I have been going to Jennifer to get my haircut ever since.
 

I went back to the same salon for another type of service they offer and met with Susan, their esthetician. I had another great experience, and getting my eyebrows waxed is definitely not one of my favorite things to do. She was wonderful, and took extra steps to make the service more pleasant. A few days later, I received another hand-written thank-you card from Susan, thanking me for my visit! I was absolutely floored by this.
 

It’s obvious what a difference a fantastic experience can make. I have used salon services for years, had my eyebrows waxed and my hair cut countless times; but this salon has chosen to make their clients feel very special and thank them for their business. They know the importance of referral business and that personal recommendations go a long way in generating more business and more revenue.
 

 

People like to feel appreciated, whether they are clients, employees, friends or family members. Most people will refer your business to a friend if they have had a fantastic and memorable experience with you. Consumers are much more likely to go to a new place, try a new service or purchase a product that was personally recommended to them. Referral customers are more likely to continue to use your product or services as well. This type of marketing is very cost-effective and is a great long-term marketing strategy.
 

What does Webolutions do to create an experience?

Webolutions has put a program into place that will make our current clients know we appreciate their business. We send out personalized communications to our clients, thanking them for their business and recognizing important milestones, and dates we have shared.

 

In addition, any time a client comes in, we look to provide them with an amazing in-house experience. Prior to coming in, they receive a personalized e-mail. Then when they arrive for their meeting, they can enjoy our massage chairs, specialty snacks, drinks and more.
 

We want our clients to know that we truly value the relationships we have with them.

 

What steps are you taking to make sure your clients know they are appreciated?

TSwain Says:
02/01/2010 11:31:28 PM
what a great site and informative posts, I will add a backlink and bookmark your site. Keep up the good work!