Experiential Marketing Example - The Webolutions Experience

Savanah Sporer - 10.14.2011 4:25 PM

Experiential marketing is a creative approach to the marketing world. Creating exceptional experiences and evoking positive emotions is at the heart of experience marketing. Webolutions promotes Experiential Marketing to our clients, but do we practice what we preach? We sure do!
That’s where I come in as the Experience Coordinator at Webolutions. We take Experiential Marketing so seriously, that my job is dedicated to creating memorable and exciting experiences for our guests.  It is my responsibility to ensure that anyone who walks through our doors has a stimulating experience while conducting business in our offices!
Practicing Experiential Marketing takes thought, creativity and planning ahead. With a little extra effort you can make your guests feel special too. Here are a few ways Webolutions create memorable experiences:

• The day before arrival at Webolutions, our guests are sent a pre-welcome email from me, The Experience Coordinator.  The personalized email contains a picture of the snack offered and directions to our offices. I also suggest they arrive early to sit and relax in our massage chairs. Relax before a meeting; what a concept!
• Prepared fresh, seasonal snacks are offered along with a specialty drink. Example: “Today our afternoon guests are enjoying Fresh Baked Pumpkin Bread with Hot Spiced Ginger Tea.” In the hustle of everyday life people forget to eat; there shall be no hungry individual’s in our offices.
• A wide variety of soft drinks and tea are also available. When a coffee is requested, a French Press is provided. Specialty espresso drinks are also available. Barista has unofficially been added to my job description.
• When new guests visit our office for the first time they are asked to fill out a Personal Profile form. We want to know their favorite snack, beverage, restaurant, sports team and even wine. We are also interested in their life, where they grew up, hobbies and proudest accomplishments. This information is all used for future visits, to customize their next experience.
• We also ask their birthdays. Personalized birthday cards are sent to all contacts. Written and signed by John himself. 
• Webolutions goes above and beyond to practice Experiential Marketing. Not only providing top-of-the-line marketing solutions, but also providing genuine customer service with excitement. We strive to build connected, trusting and fun working relationships topped with a little WOW factor! 

If you ever have the opportunity to step into our colorful office space in Greenwood Village, Colorado, I promise, you will not be disappointed! 

How to use this information:

Taking the time to learn more about your guests and clients is the first step.  Think about how you enjoy being pampered and treated when in a meeting. Simply apply those to your business. Creatively plan ahead and decide how you can take the next step to make the people who walk through your doors feel special, valued and excited to attend meetings in your office. Creating experiences does not have to be expensive or extravagant, just different and out of the ordinary. A smile and a piece of pumpkin bread can go a long way! If you have questions or want to learn more about implementing experiential marketing in your workplace, give us a call!

What could you easily to do put the WOW factor into your business?
Have you ever experienced treatment such as Webolutions provides? Did you enjoy yourself?

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