Experience Marketing Example: Adding the Wow Factor

Annie DiMatteo - 4.5.2011 9:30 AM

Experience Marketing Example: Adding the Wow Factor

Demand for "Experience" is Increasing

It's just a fact - consumers are demanding more out of their money; more bang for their buck; more value for their dollar.  In order for businesses to keep customers happy, and to not lose these customers alltogether, companies need to deliver more than just what is expected.  They need to raise their offering past the basic "service" and turn it into an unforgettable, "wow" experience.

One such company that is changing their business model into more of an experience than a service is Wow Events Denver.  Aptly named, this company helps transform non-profit and charity events into unforgettable, successful events.

Wow Events Denver specializes on creating truly unique and emotionally engaging event experiences, bringing "just another charity event" to life.  Focusing on the entire event experience, they ensure that charity and non-profit events are truly fantastic, and more profitable as a result. 

How Do They Add the Wow to the Experience?

From their "not-so-silent" silent auction, to celebrity and athlete appearances; with Wow Events Denver, events will never be the same.  They work with you to determine your specific event goals, and then help create a detailed event plan, to include unique auction ideas, themed events, professional models, celebrity impersonators, and celebrity and athlete appearances.  Not only will they help make the auction more successful and the entire event more memorable, they will help promote the event beforehand, and then help you on an ongoing basis to ensure your event is better each and every year. 
 
Formerly Latitude Sports Marketing, owner Bob Fein and his talented team have been in the sports memorabilia industry for years, selling sports collectibles to consumers to charity and non-profit organizations as fundraising auction items.  With over 15 years of experience in the field of sports marketing and charity events, Bob and team saw a large unfulfilled need in the event industry.  Something seemed to be missing from these events.  Bob realized that with his team's knowledge and expertise in the field of auctions and fundraising via sports and other memorabilia, they could provide the missing link in these events.  Wow Events Denvers' Event Program Specialists are completely transforming the auction/charity industry with their spectatular ability to add a double dose of "wow".


Upcoming Wow Experiences:

  • Public Autograph Signing with Dexter Fowler of the Colorado Rockies - April 30th from 12:00-1:00pm at the Wow Events Denver / Latitude Sports Marketing Show Room from 12:00-1:00pm.  Tickets start at $20 and can be purchased at www.latitudesm.com.  You can also keep updated about this and other events via their Facebook Page.  This Wow Event will include Cupcake girls to make the event tast great, and female models as "referees", to help keep the event in line, and make this quite a memorable afternoon.
  • Jockey and Juleps Party! - Benefitting MyLifeLine.org, this event will be on May 7th.  It will be taken to a new level with a live feed of the Kentucky Derby, a great silent auction complete with a Jockey Impersonator, and even an interactive horse racing game.  Visit http://www.mylifeline.org/page.cfm?page=fundraisingevent to learn more about this event.

If you would like to make your next event a "Wow Event", or if you would even like to have an athlete or celebrity attend your event, I would highly recommend contacting Wow Events Denver. 

How are you amping up the "experience" of doing business with your company?


Posted in Experience Marketing »



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