Effective Web Design and Content - Utilize A/B Testing

Rona Kilmer - 6.13.2011 8:53 AM

How are you measuring the results of your website? If you aren’t measuring the effectiveness of your design and copy choices, you could be missing out on conversions. A/B testing is a cost-effective way to make sure you are making the right copy and design decisions.

Take a look at some simple A/B tests that garnered improved results for these companies. Can you guess which version performed better? You might be surprised in some cases.

Copy testing example - http://whichtestwon.com/archives/11405

In this A/B test the only difference between the two landing pages was the text used for the call-to-action. One set of copy led to 74% more leads!

E-commerce example - http://whichtestwon.com/archives/8250

In this example an online store increased purchases by 44% and revenue per purchase increased by 67%. All this from simply trying out different product shots.

Design layout example - http://whichtestwon.com/archives/7946

In this case, the entire layout of a landing page was tested. Because more then one item was different, it’s hard to pinpoint why one version resulted in a 91.4% boost in form submits, but the results are undeniable.

A/B testing is a simple and cost-effective way to make sure your design and copy choices are getting the best results for you. As these examples show, sometimes small changes can make a huge difference.

We want to hear from you.
How are you measuring the effectiveness of your website’s design and copy? Have you seen big results after making small changes?

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