77 percent of companies plan to increase the role of video in their online marketing in 2011. During January, 2011, 112.8 million unique U.S. Viewers watched video content on YouTube using computers from home and work. These facts started a lively conversation among video producers and  business leaders at the April, 2011 installment of Denver’s Premier Social Media Marketing group

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Top Online Brands by Unique Viewers (Jan. 2011, U.S.)
Video Brand
Unique Viewers MOM % Change in Viewers
YouTube 112,764 -0.8 %
Facebook 32,328 2.0
VEVO 32,230 N/A
Yahoo! 25,511 2.5
MSN/WindowsLive/Bing 17,285 26.1
Hulu 11,924 -4.9
The CollegeHumor Network 10,020 -2.4
AOL Media Network 9,234 -4.5
Fox Interactive Media 7,597 1.6
Netflix 7,394 15.6

Source: The Neilsen Company

Dale Honning of Dale Honning Videography  provided his perspective on keys to creating a good video, including critical but often-overlooked considerations like sound, lighting and proper equipement. Dale also provided a framework for costs and a thorough discussion ensued over when to use consumer-driven video and when investment in professional tools and talent is optiimal or required. Toward that end, Dale offered a special to members of the group so, if you weren’t there, well…

…join us for our upcoming events!

Denver Social Media Marketing for Business is sponsored by the South Metro Denver Chamber of Commerce and co-hosted by Webolutions and Denver Dataman. With a membership of over 870 business leaders, it has become Denver’s largest and most influential social media for business group. Attendees enjoy delicious breakfast fare from My Favorite Muffin and Peet’s Coffee Southglenn. There is no cost to attend. Meetings are every third Friday at Chez Cirque Dueling Piano Bar, in the Shops at the Landmark near Belleview and I-25. Join our conversation on Facebook and Twitter!
 

About Mike Hanbery

Mike Hanbery

“I believe success is borne of achievement and achievement is a product of learning and hard work. I believe every change, every development presents an opportunity. I believe in believing.” View all posts by Mike Hanbery →