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Denver Social Media Marketing Group Addresses Online Comments
Mike Hanbery - 7.26.2013 1:00 PM
In July, 2013, Denver’s premier social media for business group focused on Generating & Responding to Online Comments– Chapter 7 in their Strategy Plans.
The ability to acquire feedback and the willingness of people to offer their insights and ideas has changed the landscape of marketing. This is a new reality of business!
The group compared what types of online reviews they had generated and what had been the impetus for those reviews. In the past year, 60 percent of those in attendance had left a comment on a company’s Facebook page. 70 percent had reviewed a restaurant online. David Veal (@vealcreative) offered the difference between traditional word of mouth and online reviews. “I’m not just telling my friends,” said Veal, “I’m telling everyone.”
Video Courtesy of Conversation Starters Public Relations
Topics covered in the presentation and materials also included how comments help you succeed on Facebook: Appealing to EdgeRank—Facebook’s algorithm—to gain reach and exposure through engagement.
Takeaways included that the most likely fake reviews are five-star reviews, most reviews are authentic and, perhaps most importantly, the way we speak personally to develop relationships is the way we should communicate on social media.
Tips from Speed Tips Groups included how to use Facebook Graph Search for marketing, business development and Online Reputation Management (ORM); how to ask for feedback and comments on YouTube videos; benefits of Google+ Authorship; and using tools like HootSuite for monitoring and managing Twitter.
Video Courtesy of Conversation Starters Public Relations
Selected Event Tweets
- #smgdenver How to respond to negative feedback. Not responding should not be an option. Turn it into an opportunity. - @DebDrive
- "We are all public companies now." @2thdoclee #smgdenver - @tipssocial
What People Are Saying About the Group
- What a group! Are they always this vocal? Responding and commenting with such enthusiasm, it was certainly a timely topic. – Kirk R.
- This is definitely the best marketing meetup in Denver. – Lee W.
- I always come away with so much information. As fast as all of the social media is changing, this is the only way I can stay abreast of the changes. – Barclay D.
The monthly Timely Tip has been uploaded to the group’s Meetup site and is available to everyone.
About The Group
Social Marketing for Business – Join the Conversation! is one of the largest Business and Social Networking Meetups in the world. The group meets monthly to develop a social media strategy plan. Each meetup provides attendees with a new chapter in their plan. Everyone is welcome. There is no cost to attend. Refreshments are always provided by our generous sponsors My Favorite Muffin, Peet’s Coffee SouthGlenn and the South Metro Denver Chamber.
Please join us at our upcoming events:
- Friday, August 16, 2013: Chapter 8: Measuring Social Media Marketing ROI
- Friday, September 20, 2013: Chapter 9: Effective Listening to Social Media Channels
- Thursday, September 26, 2013: Rocky Mountain Social Media Marketing Summit
Who Should Attend: Executives and Business Owners interested in improving their social media marketing acumen and Return On Investment (ROI) from social media marketing
Where: South Metro Denver Chamber, 2154 E. Commons Ave., Suite 342, Centennial, CO, 80122, in the Streets at SouthGlenn.
Posted in Social Marketing »
2 Responses to "Denver Social Media Marketing Group Addresses Online Comments"
07/30/2013 8:53:02 AM
This monthly meetup is one of my most reliable sources for learning new social marketing tips and techniques. After having been introduced to "Google+ Authorship" at this session, I knew I wanted to know more, so I started digging. I touched on some of the highlights in a blog post -- Google "3D Debi authorship" for the why and how related to this powerful Google+ feature.
08/09/2013 11:50:35 AM
The whole discussion about "comments" led me to thinking about the motivation behind leaving comments on a blog. After a bit of research, I found a key motivating factor that is now part of my SEO strategy. I wrote about it in my recent blog post, "Seeking Page Rank by Engaging." Thanks, again, for the inspiration!