Denver Social Media Marketing: A Successful Content Strategy Plan

Mike Hanbery - 6.20.2012 5:15 PM

The June, 2012, conversation at Denver’s premier social media marketing for business group centered on content generation strategy.
 

Video Sponsor: Conversation Starters

Social Marketing for Business – Join the Conversation! (#SMGDenver) is one of the ten largest Business and Social Networking Meetups in the world. 

Conversation in the larger group included questions like:


The rise of image-based communication and Pinterest as a marketing tool pull this question to the fore.

Additional excerpts:

• “Successful content” is content that achieves your goals of engaging your target audience(s) and succeeding in achieving your social media marketing goals.
• “Content” can be blog posts, white papers, enewsletters, social media, images, video, etc…
• Steps to a Successful Content Generation Plan
• Clearly define the key personas you wish to influence. Who are they? Why would they care about what you have to say? What can you add to their lives?
• How can you stand out?
• Clearly define your brand experience. What do you want to convey? What experience do you want people to have with you?
• Clearly define the results you expect to achieve through your content generation. (Contacts, Awareness, Sales, Brand Engagement, Referrals, Etc.)
• Clearly define the keywords to include in your ongoing program for SEO purposes.
• Clearly define what “on brand” content you will produce (Your Resources?) AND / OR clearly define exactly how you are going to participate with other’s content.
• Establish publishing & engagement tools.
• Establish measurement tracking which allows you to see and measure progress. Can be as easy as an Excel file with goals and recorded results.
• Schedule your content generation time and activities like any other task.
• Measure results/engagement and make plan adjustments.

John Vachalek, Webolutions CEO, asked what kind of content people consume. The first answer: Comments and reviews.


The entire business community is welcome to join Social Marketing for Business – Join the Conversation! There is no cost to attend and breakfast is provided, including gourmet coffee from Peet’s Coffee SouthGlenn and delicious treats from My Favorite Muffin. The group meets the third Friday of every month at the South Metro Denver Chamber of Commerce.
 

Readers of this article might also enjoy: Current Marketing Trends: Getting Your Content Marketing Strategy Started.

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