Denver Social Media for Business Group Hears Online Reputation Management Solutions

Mike Hanbery - 10.26.2011 11:00 PM

On October 21, 2011, Denver’s premier social media for business meetup group gathered to discuss changes, best practices and tools for social media monitoring. Items discussed included:

What are Social Media Marketing Channels?
•    Twitter
•    Blogs
•    Facebook
•    LinkedIn
•    Mainstream News Sources
•    YouTube
•    Reviews

Why Listen?
•    Reputation Management
•    Sales Opportunities
•    Inbound Links
•    Building Community Around Your Brand
•    Thought Leadership
•    Content Development
•    You Have To!

Listening Tools (just a few examples)
•    Search.twitter.com (free) – This functionality is also included within third-party Dashboard tools like HootSuite, Seesmic and TweetDeck.
•    Google Alerts (free) – www.google.com/alerts
•    News, blogs, updates, video, discussion. Email or RSS Feed. Control Frequency.
•    SocialOomph (free/$$) – Email alerts for Twitter keywords, mentions (plus Dashboard functionality)
•    Social Mention (free) – www.socialmention.com
•    Blogs, microblogs, networks, comments, events, images, news, video, audio, questions.
•    Strength, Sentiment, Passion, Reach, Top Keywords, Hashtags
•    Search Monitor ($$$) - http://www.thesearchmonitor.com/
•    Google, Bing, Yahoo, YouTube, Blogs, Websites, Forums, News, Mobile, Shopping. Market Share, Ad Copy, Competitors, Trademark Use, Affiliate Compliance, Brand Buzz, Comparison Shopping, more.
•    Neilsen BuzzMetrics ($$$) http://www.nielsen-online.com/products_buzz.jsp?section=pro_buzz
•    Blogs, social networks, groups, boards, etc. Understand customers, brand management, new product development, campaign tracking and measurement.
•    Radian 6 ($$$) - http://www.radian6.com
•    Blogs, videos, news, comments, forums, images, etc. Key influencers, where your industry is talking, link in with analytics and sales tools.

How to use this Information
The convergence of local search engine optimization and social media elevates ongoing social media monitoring to an unprecedented and increasing place of importance in every business’s marketing plan. Your brand is co-created on an ongoing basis with every person who touches it. Your online reputation is the most visible and permanent manifestation of that. Listen, learn and engage.

A full video chronology of the event is provided on the Webolutions Facebook Page courtesy of Dale Honning Videography.

Join us for our Upcoming Meetings!
•    Friday, December 2, 2011, 7:30 – 9:00 AM. Topic: Planning Your Social Media Marketing for 2012
•    Friday, January 20, 2012, 7:30 – 9:00 AM. Topic: Sharing Across Social Media Channels

What People are Saying About This Group:

• “Great group, learned lots and met some great people! I don't think I could have asked for anything else!” – John M.
• “I appreciate that it is NOT a lecture style program, but moderated. Everyone has good information, experience to share, and questions to ask.” – Pamela M.

Each session features delicious breakfast treats from My Favorite Muffin and beverages from Peet’s Coffee Southglenn. We meet at the beautiful new South Metro Denver Chamber Center, 2154 E. Commons Ave., Suite 342, Centennial, CO,  but one need not be a Chamber member to attend. The entire business community is welcome.

Join the conversation on Facebook and Twitter and in person at an upcoming event!
 

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