Denver Social Media: Using Video in Social Marketing

We'll discuss:

• How quality standards and consumer expectations for online video are changing.
• How the increased use of smartphones and tablets is impacting the proliferation of online video.
• Decision points for when it is worth the expense of having a video professionally produced and when "homemade" is good enough--or better.
• The pitfalls that will render your video unwatchable and what triggers might make it "go viral."

Online video serves as a natural bridge from last month's focus on how social media impacts search engine optimization and our May theme, social media and local online marketing.

Since its inception in September, 2008,  this group has grown to over 860 online members. Denver executives and marketers are welcome to join us for networking and structured knowledge exchange. And, of course, delicious free breakfast featuring beverages from Peet's Coffee Southglenn and My Favorite Muffin.

We hope you'll take a break from worrying about taxes long enough to join us on April 15 at Chez Cirque Dueling Piano Bar, in the Shops at the Landmark, just south and west of Belleview and I-25.