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Denver Social Media: 10 Steps to Creating a Successful Social Media Marketing Plan
Mike Hanbery - 9.21.2011 12:20 PM
On Friday, September 19, 2011, Denver's premier Social Media for Business Meetup group discussed Creating a Successful Social Media Marketing Plan.
In addition to free treats from My Favorite Muffin and Peet's Coffee Southglenn in the comfortable confines of the new South Metro Denver Chamber of Commerce, guests engaged in tips group discussions led by Denver Dataman and heard a presentation from Webolutions CEO John Vachalek. The outline of John's presentation is below.
The key to generating ROI from your social media marketing is by making the most of the time that you contribute to these activities. The way to make the most of your time is to have a plan.
10 Steps for Creating a Successful Social Media Marketing Plan
1. Clearly define the results you expect to achieve through you social media marketing activities.
- Brand Engagement
2. Clearly define the key personas you wish to influence.
- Who are they?
- Why would they care about what you have to say?
- What can add to their lives?
- How can you stand out?
3. Clearly define your brand and the “experience” of your brand.
- What value do you want to convey?
- What experience do you want people to have with you?
4. Clearly define the keywords to include in your ongoing program for SEO purposes.
5. Clearly determine how often and through what mediums you will participate (Your Resources?)
6. Clearly define what “on brand” content you will produce (Your Resources?) AND / OR Clearly define exactly how you are going to participate with other’s content.
7. Establish Publishing and Listening Tools.
- Google Alerts
8. Establish measurement tracking which allows you to see and measure progress. This can be as easy as an Excel file with goals and recorded results.
9. Schedule your social media marketing time and activities like any other important task.
10. Measure results (based on goals) and make plan adjustments.
The entire business community is welcome to join us for these upcoming events:
- Friday, October 21, 2011: Effective Listening to Social Media Channels
- Friday, December 2, 2011: Planning Your Social Media Marketing for 2012
- Friday, January 20, 2011: Sharing Across Social Media Channels
Posted in Social Marketing »
2 Responses to "Denver Social Media: 10 Steps to Creating a Successful Social Media Marketing Plan"
09/23/2011 12:13:40 AM
Thanks for posting this -- I wasn't able to attend the MeetUp this month, so I'm glad to be able to get these notes. I think it's important, particularly when just getting started with a social media plan, to begin with a singular, well-defined objective. For example, in point #1, if you target only one of those results areas -- at least for the first 3-6 months -- you'll be able to focus your efforts more precisely, increasing your chances for achieving measurable results, and decreasing the risk of becoming distracted and discouraged. Using social media as a business tool can be overwhelming and time-consuming. Breaking it into small, achievable steps can help to make it manageable.
09/23/2011 8:02:53 AM
Hey Deb! Thanks for the thoughtful input. Hope to see you in October!