Categories
Most Recent Posts
- 4.30.12 - Experiential Marketing Example – HoneyBaked Ham - An Experience Worth Every Penny
- 4.30.12 - Current Marketing Trends – Getting Your Content Marketing Strategy Started
- 4.30.12 - 3 Tips For An Effective PPC Campaign
- 4.27.12 - 3 Simple Ways to Improve Your Web Typography: Part 1
- 4.26.12 - Pinterest for Business Social Media Marketing Example: Footers Catering in Denver
Archive
- April 2012 (10)
- March 2012 (8)
- February 2012 (6)
- January 2012 (7)
- December 2011 (4)
- November 2011 (5)
- October 2011 (7)
- September 2011 (4)
- August 2011 (1)
- July 2011 (3)
- June 2011 (6)
- May 2011 (4)
- April 2011 (6)
- March 2011 (6)
- February 2011 (5)
- January 2011 (4)
- December 2010 (4)
- November 2010 (9)
- October 2010 (2)
- September 2010 (2)
- August 2010 (2)
- July 2010 (6)
- April 2010 (4)
- March 2010 (9)
- February 2010 (3)
- January 2010 (1)
- December 2009 (5)
- November 2009 (5)
- October 2009 (1)
- September 2009 (7)
- August 2009 (7)
- July 2009 (4)
- May 2009 (3)
- April 2009 (4)
- August 2008 (1)
- November 2007 (1)
- October 2007 (3)
Current Marketing Trends :The Evolution of Business Marketing
John Vachalek - 4.5.2011 4:30 PM
Marketing agencies like Webolutions ensure our clients connect with customers on a more personal basis. We create true engagement between the brand’s marketing and the marketplace. In an era of social media marketing and extreme word-of-mouth connectivity, this is critical.
In 1859 Charles Darwin published his book On the Origin of Species. Over the next few years, the general public came to accept evolution as scientific fact. However, not until the 1950s (nearly 100 years later) did natural selection become recognized as the basic mechanism of evolution.
Current marketing trends move at a much faster pace than in Darwin’s day. Applying the fundamentals of natural selection to marketing, the companies best suited to survive and flourish in today’s marketing environments will be the businesses that continue to flourish into the future. Conversely… well you know the rest.
Fortunately, unlike evolution, in today’s marketing landscape your ability to flourish or go by the way of the dodo bird, is not something embedded in your genetic code (although it may feel that way.) You have complete control over your destiny.
All this evolution takes is a change to some antiquated ideas and concepts. The marketing landscape has changed dramatically over the past 10 years. Has your marketing approach?
Important steps in your marketing evolution:
1) Question all the marketing tactics you have succeeded with in the past and reevaluate them by looking at their actual ROI for the past 2 years. Are they still providing the returns they use to?
2) Define the real value you provide to your customers. Truly understand exactly how you stand out from the marketplace and what you have to offer which is truly unique. If you do not know this, how can anyone else?
3) Create discernable and recognized novelty in the “experience” of delivering your product or service. If you do not do this, you run the risk of becoming a commodity (a purchase made solely based on price.) Become different in noticeable ways!
4) Actively build an ever-growing community of evangelists around your brand. This can consist of customers, industry members, employees and the business community. Hint – You must add value to their lives in some way through consistent communications and engagement to achieve this goal.
5) Adopt new media marketing strategies.(facebook. twitter, videos, social sharing, etc.). You must actively participate in the conversation about your brand and/or industry (active listening, publishing and engagement.)
6) Communicate your brand experience and message through multiple different channels (postings, social media, an interactive website, RSS, mobile, etc..)
7) Embrace change. Look for ways to improve on a daily basis. Try new things without fully understanding exactly how they might work and then track the ROI. Adoption needs to come at a faster pace.
How to use this Information
- Become inspired to change how you perceive your marketing.
- Understand that change is not only good, it is 100% necessary to succeed in today’s environment (evolve)
- Adopt and track a new marketing strategy this month
If you want to find out more about new strategies and current marketing trends, please feel free to contact Webolutions at 303-300-2640. Also, check out our events calendar for upcoming events and Webinars.
Posted in Marketing Trends »
0 Responses to "Current Marketing Trends :The Evolution of Business Marketing"
s
