- 2.1.12 - Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
- 1.27.12 - Denver Social Media for Business Group Talks Sharing Across Social Networks
- 1.24.12 - Top 12 Free Mobile Apps for Business
- 1.19.12 - SOPA, PIPA and Your Website
- 1.9.12 - Three Search Engine Marketing Resolutions For 2012
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Social Marketing
01/27/2012
Denver Social Media for Business Group Talks Sharing Across Social Networks
Categories: Social Marketing
Social Media Marketing for Business - Join the Conversation!, kicked off its 2012 calendar with a discussion among attending business owners and executives about successes and risks of sharing content across various Internet social networks. Thanks to Dale Honning Videography, a complete chronology of the event is available on Webolutions' Facebook Page. Discussion highlights included: Definition of Social Media - The use of web-based and mobile technologies to turn communication into interactive dialogue regardless of time and geography. Should you share the exact same soc …
Read The Rest of This Post01/24/2012
Top 12 Free Mobile Apps for Business
Categories: Marketing Trends Social Marketing
I've been asked a few times recently what free mobile apps I find most useful for my business. Excluding the calendar, email, text, browser and camera, which have, I believe, become a minimum expectation for anyone carrying a smartphone, here are the tools I use and what I get out of them: QR Droid – Admittedly, most of my QR code activity is verifying the QR codes we create are routing and tracking correctly, but I needed to work it in here because a properly packaged QR campaign can be super for creating engagement and excitement around your business, and can provide valuable da …
Read The Rest of This Post01/05/2012
Social Media Marketing and Sales: Your Strategy Defines Your Brand
Categories: Social Marketing
You’re not the only person who receives Facebook “friend” and LinkedIn connection requests from people you’ve never met. Many have found your name among someone else’s list of Facebook friends or LinkedIn connections and seek to ply their wares upon you and your entire online network. You, and everyone online, are a prospect. In 2012, social media is a critical component of business marketing and sales strategy, this tactic is detrimental to the medium and the people and companies who use it. This action is coached by sales trainers who don’ …
Read The Rest of This Post12/08/2011
Denver Social Media for Business Group Now Top 10 in the World
Categories: Social Marketing
The December 2, 2011 installment of Denver's Social Media for Business - Join the Conversation meetup was a milestone. On December 1, 2011, the group acquired its 1,000th member. Denver's premier social media for business group is now, according to Meetup.com, the ninth-largest Business and Social Networking meetup in the world and seventh-largest in the nation. It is also the fifth-largest Business Strategy and Networking Meetup in Colorado. "This group is all about action, communication, involvement, leadership, and ROI," said John Brackney, CEO of the South Metro Denver Cham …
Read The Rest of This Post11/22/2011
Make a Google Plus Business Listing Part of Your Social Media Marketing
Categories: Social Marketing
On June 28, 2011, search engine giant Google launched Google Plus (Google+), an Internet social network modeled as an improvement on Facebook. By October 9, 2011, it had accumulated 40 million users. In November, 2011, the platform followed the lead of LinkedIn and Facebook, allowing businesses to have micro-sites (Pages) on the platform. Especially with the failure of Google Wave and Google Buzz—neither of which were actually intended to be the new Facebook but neither of which were ever really understood—and with time and financial budgets already allocated to existing s …
Read The Rest of This Post10/27/2011
Facebook Advertising, Online Reviews Lead 2011 Holiday Marketing Strategies for Retail
Categories: Marketing Trends Online Marketing Social Marketing
According to recent studies by BIA/Kelsey and ConStat, 97 percent of all purchases have an Internet component. 90 percent of all purchases are researched, at some level, on search engines. The average American uses 7.9 media sources to research a purchase…and most purchase at a local business. Combine those facts with the growing use of social media, especially Facebook, among demographics with purchasing power and the time for retailers to push social media to the marketing fore is right now. Online Advertising is Effective for Driving Offline Sales • Online a …
Read The Rest of This Post10/26/2011
Denver Social Media for Business Group Hears Online Reputation Management Solutions
Categories: Social Marketing
On October 21, 2011, Denver’s premier social media for business meetup group gathered to discuss changes, best practices and tools for social media monitoring. Items discussed included: What are Social Media Marketing Channels? • Twitter • Blogs • Facebook • LinkedIn • Mainstream News Sources • YouTube • Reviews Why Listen? • Reputation Management • Sales Opportunities …
Read The Rest of This Post10/11/2011
Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans - Nielsen
Categories: Marketing Trends Social Marketing
The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it. Attention Share: Follow the Fingertips Social networks and blogs account for 23 percent of total time Americans spend on the Internet—more than twice as much as the #2 category, Online Gaming. Time spent on the 75 “other” categories accounts for 35 percent of Americans’ total Internet time. Nearly 4 in 5 active Internet users visi …
Read The Rest of This Post09/21/2011
Denver Social Media: 10 Steps to Creating a Successful Social Media Marketing Plan
Categories: Social Marketing
On Friday, September 19, 2011, Denver's premier Social Media for Business Meetup group discussed Creating a Successful Social Media Marketing Plan. In addition to free treats from My Favorite Muffin and Peet's Coffee Southglenn in the comfortable confines of the new South Metro Denver Chamber of Commerce, guests engaged in tips group discussions led by Denver Dataman and heard a presentation from Webolutions CEO John Vachalek. The outline of John's presentation is below. Overview The key to generating ROI from your social media marketing is by making the most of the time that you contribute …
Read The Rest of This Post09/19/2011
Experiential Marketing Example – Continued - Glenwood Canyon Brewpub - Case Study
Categories: Experience Marketing Marketing Trends Social Marketing
Experiential Marketing and the impact it has on your social media (thus your overall reputation) is replacing the attention most businesses paid to their conventional advertising strategies. This series of posts will serve an interactive case study in the areas Experience Marketing, Social Media Marketing, Marketing Trends and more. Read on and see what you think. On 7/26/2011 we published a post outlining the experience I had on 5/30/2011 when my family visited the Glenwood Canyon Brewpub at the Hotel Denver in Glenwood Springs. As part of this …
Read The Rest of This Post09/10/2011
Social Media and September 11, 2001
Categories: Social Marketing
Webolutions uses Meetup.com for our monthly Social Media for Business Group and finds it an effective marketing tool, when supported and used correctly, for local businesses using event marketing. We have a New Media Strategies team focused on staying "in the know" on all developments touching the increasingly dynamic field of Internet marketing. Sometimes, we learn something new that puts it all into perspective. The text below is the body of an email we received from the CEO of Meetup.com. I don't write to our whole community often, but this week is special because it's the 10t …
Read The Rest of This Post08/24/2011
Denver Social Media: Defining and Measurement of Social Media ROI
Categories: Social Marketing
On Friday, August 19, 2011, Denver's premier Social Media for Business group welcomed over 100 business leaders to the new South Metro Chamber of Commerce Center, enjoyed peer networking and breakfast fare from My Favorite Muffin and Peet's Coffee Southglenn and generated group discussion focused on measuring Return on Investment (ROI) from social media. Highlights of the discussion included thoughts on a matrix used to determine ROI . Reach / Exposure – Brand Awareness (Opportunity) Visits to Your Website Phone Calls / Emails / Submissions / Purchases Conversion …
Read The Rest of This Post07/29/2011
Denver Social Media: Webolutions Klout Nets Metromint Perk Experience
Categories: Experience Marketing Social Marketing
Dear Influencer, A little (bird) told me you've got a ton of Klout! Your audience trusts you to create great content, and you tell it like it is. Your influence has earned you this Klout Perk! Enjoy and let us know if you have any feedback. Thanks, Joe Fernandez, Founder & CEO and the Klout team As per Klout's clearly stated Influencer Code of Ethics, it is incumbent upon us to disclose we received a sample of Metromint water. We received the product because we, "are influential and have authority on topics related to the product." We are also, "welcome to tell the wor …
Read The Rest of This Post07/26/2011
Experiential Marketing Example – Glenwood Canyon Brewpub - An Interactive Case Study
Categories: Experience Marketing Marketing Trends Social Marketing
Experiential Marketing deals with an overall customer or client experience. It focuses on how the customer feels and what they experience during their entire engagement with your business. This engagement might begin to occur before they actually meet with you via the correspondence you have before they come in. It occurs while they meet or visit with you and it has the ability to continue as long as the communications continue. This continuance of the communication provides a huge opportunity for businesses to stand out and keep the experience of their brand alive in the custo …
Read The Rest of This Post07/22/2011
Denver Social Media for Business Group Packs Marketing Tool Kit
Categories: Social Marketing
Conversation at the July, 2011, installation of Denver's premier Social Media Marketing for Business group centered around the tools we use to manage time and succeed in the medium. Highlights of the interaction included: Definition of Social Media - The use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia). Should we also add, “regardless of time and geography” to this? How do you determine the best social media channels (Facebook, LinkedIn, Twitter, YouTube) for your company? B2B, B2C, Professional, Age, Gender, etc.. …
Read The Rest of This Post06/22/2011
Microsoft AdCenter: A B to B Social Media Marketing Success Story
Categories: Social Marketing
Microsoft Advertising, the Pay Per Click search marketing arm of Microsoft Corporation, is a prime example of B to B social media marketing success. This innovative company started using social media platforms in 2006, well before many B to C's had started delving into this realm. It started simply enough: Web developers from Microsoft sought out and participated in existing online forums pertaining to their recently launched Microsoft adCenter product. From there, they started one blog, then turned it into an actual network of blogs devoted to clients, marketers, developers and a population o …
Read The Rest of This Post06/22/2011
Denver Social Media: Privacy and Copyright Considerations
Categories: Social Marketing
On June 15, 2011, Denver's premier Social Media for Business Group asked and answered questions about current laws, trends, expectations and what is in and out of bounds with regards to ownership and rights of content we find and place on the Internet. We also ate delightful muffins from My Favorite Muffin and sipped gourmet java from Peet's Coffee Southglenn. If you add these places to your purchase patterns, it will quickly become permanent. Yum. Some of the discussion points were: Copyrights and the Internet When can I use something that I find online on my website? Is giving cred …
Read The Rest of This Post05/24/2011
Denver Social Media: Creating Content that Gets Shared
Categories: Social Marketing
Facebook claims 5 billion pieces of content are shared on its network every week. 23 percent of social media messages include links to content. Neilsen and AOL conservatively estimate 27 million pieces of content are shared daily. 23 percent of all messages are shared; 47 percent of industry-specific messages are shared. 60 percent of those include a product or brand name mention. The most popular way to share content? Email leads social networks by 66 percent to 28 percent. 99 percent of people who share via a social network also share via other platforms...like email. Overall, peop …
Read The Rest of This Post05/24/2011
Denver Social Media: GroupTargets Local Online Marketing
Categories: Social Marketing
On Friday, May 20, 2011, Denver's premier social media for business group enjoyed structured interaction around a topic critical to any business: Social Media Marketing to a Targeted Local Audience. Important discussion points included: Google & Local Search Results Creating the right information, reviews, consistency across all resources & monitoring this on a regular basis. Geo-Targeting on Facebook and Other Tools Creation of content for specific geographic areas (states, cities, etc..) Local Check Ins (Yelp, Facebook, etc..) What do you want to see? Where should you c …
Read The Rest of This Post04/22/2011
Denver Social Media: Social Marketing for Business Group Focuses on Video
Categories: Social Marketing
77 percent of companies plan to increase the role of video in their online marketing in 2011. During January, 2011, 112.8 million unique U.S. Viewers watched video content on YouTube using computers from home and work. These facts started a lively conversation among video producers and business leaders at the April, 2011 installment of Denver's Premier Social Media Marketing group . Top Online Brands by Unique Viewers (Jan. 2011, U.S.) Video Brand Unique Viewers MOM % Change in Viewers …
Read The Rest of This Post04/04/2011
Denver Social Media: New Rules for Facebook Marketing, Part 4
Categories: Social Marketing
How often should I post? Not all social networks are the same. When I speak to groups, I talk about this in the context of "culture." In this post, we'll focus on the practical, matter-of-fact stuff, but it still makes sense to address, briefly, the nature of how people use the network. Constants in the Equation Very few of us interact on Facebook with a primary goal of selling something, and those who project that are broadcasting to an empty channel. We use Facebook for entertainment and keeping in touch, and we make time for this on weekends. We've seen recent data that says …
Read The Rest of This Post03/29/2011
Denver Social Media: New Rules for Facebook Marketing, Part 3
Categories: Social Marketing
How does Facebook decide what goes in the news feed? First, let's define the term: "News feed" is the chronological list of posts from your friend and Pages you "like." It's the stream of information you see when you log into Facebook. Anymore, this works (links) the same when you're using Facebook as yourself or as your business Page. Just like Google and other search engines, Facebook uses an algorithm--Facebook's is called EdgeRank--to determine what "news" it "feeds" you. If the way to a man's heart is through his stomach (and even if it isn't) t …
Read The Rest of This Post03/29/2011
Denver Social Media: Using Video in Social Marketing
Categories: Social Marketing
In April, 2011, the monthly topic for Denver's premier social media for business meetup group is Utilizing Video in Your Social Media Marketing. We'll discuss: How quality standards and consumer expectations for online video are changing. How the increased use of smartphones and tablets is impacting the proliferation of online video. Decision points for when it is worth the expense of having a video professionally produced and when "homemade" is good enough--or better. The pitfalls that will render your video unwatchable and what triggers might make it " …
Read The Rest of This Post03/24/2011
Denver Social Media: New Rules for Facebook Marketing, Part 2
Categories: Social Marketing
In Part 1 of our series, we tackled a couple of fundamentals. Now we'll tackle some FAQ's about the most recent changes to Facebook Pages. Do I love or hate the new Facebook Page? You love it. First of all, I can't help but notice Facebook changes stuff frequently without asking us, so if we decide to embrace the changes, we'll spend more time smiling about them. If we don't, we'll just be a bunch of grumps sitting by ourselves in the break room and later we'll come around to realizing just how silly it was to get grumpy about Facebook instead of all the really good reasons life provides f …
Read The Rest of This Post03/24/2011
Denver Social Media: New Rules for Facebook Marketing, Part 1
Categories: Social Marketing
First, let's cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has "friends," a Page has "likes." "Friends" require mutual acceptance, the Page assumes anyone who "likes" it is welcome until an administrator says otherwise. Pages provide analytics and allow for custom tabs; profiles do not. If you're a business, you should demand analytics and...we'll talk about custom tabs later in this series. The easiest way I've fou …
Read The Rest of This Post03/24/2011
Denver Social Media: Social Media’s Role in Your Search Engine Placement
Categories: Social Marketing
On Friday, March 18, 2011, Denver's premier Social Media for Business Meetup group explored exactly what social media can do and should not be counted upon to do for your company's search engine optimization rank and Internet presence. Here are the highlights: The Goal of Every Search Engine: Provide the most relevant search results possible! That’s all. Key Factors Determining Your Search Engine Placement Site Saturation – The number of indexed pages at your Website Inbound Links & Relevancy – The number of “good” links to your Websi …
Read The Rest of This Post02/22/2011
Denver Social Media: 10 Tips for Creating a Successful Content Generation Plan
Categories: Social Marketing
On Friday, February 18th, Denver's premier social media for business Meetup group confronted strategic content generation. Here is a summary recap: Overview What is “successful content”? This is content that achieves your goal of engaging your target audience(s) and succeeding in achieving your social media marketing goals. Creating a Successful Content Generation Plan 1, Clearly define the results you expect to achieve through your social media marketing activities Contacts Awareness Sales Brand Engagement Referrals Etc. 2. Clearly d …
Read The Rest of This Post02/10/2011
Denver Social Media: Social Marketing for Business Group keeps growing.
Categories: Social Marketing
The Denver Social Media Marketing for Business Meetup group surpassed 800 members last month and we expect an energetic turnout for networking, structured knowledge sharing and, of course, free breakfast at our next meetup February 18. In January, Webolutions CEO John Vachalek led a discussion about ROI measurement in social media. If there is one hot button issue with social media marketing right now, it's measuring the returns. But in fact, there are at least two hot button issues in this area, and we're tackling Content Generation on Friday, February 18, 2011. Our December, 2010, this Me …
Read The Rest of This Post02/03/2011
Denver Social Media: Super Bowl XLV to be Social Media Marketing's "Coming Out" Party
Categories: Social Marketing
This article is not about how smartphone gamers will be watching attentively for the secret code for "Angry Birds." It's about Audi's CMO stating that the effect of a Super Bowl TV commercial, "can only be sustained by social media." Some facts about Super Bowl viewers age 18-34: 66 percent will be using a smartphone while watching 59 percent will be sending texts and/or emails about the game 18 percent will be checking out ads online from their phones (and before we decide that 82 percent will not, let's remember phones get passed around. "Here …
Read The Rest of This Post01/21/2011
Denver Social Media: Change your Facebook Page name...quick!
Categories: Social Marketing
Your friendly neighborhood social media marketing geek here with a bulletin on a couple things you may have wanted to do with your Facebook Page but couldn't until now. Change the Name of your Facebook Page Until recently, when you created a Facebook Page for your business, Facebook warned you to be sure it was what you want it to be before you publish it to the world. And yet, somehow, we still ended up with "social media experts" with pages trumpeting themselves as "Markeitng" consultants. Well, fear not, "markeitng" gurus: Facebook now allows you t …
Read The Rest of This Post12/17/2010
Denver Social Media: Survey shows perceived social media marketing priorities
Categories: Social Marketing
Social media changes all the time and provides endless opportunities for new perspectives. Last Friday, our Social Media for Business meetup group embraced the dynamic nature of the medium by creating a "VIP experience" and directing the majority of the action to the balcony. Many of us stuck around to network and collaborate in rather comfortable and unique environs. Prior to the event, Webolutions emailed a survey to those who had RSVP'd, "yes." It asked recipients to provide their top social media marketing priorities for 2011. Here are the results of that survey: …
Read The Rest of This Post12/14/2010
Marketing Trends 2011: Merging Search and Social Media
Categories: Marketing Trends Social Marketing
One major area of our business is achieving optimal position for relevant Internet searches for our clients. Another is improving online reputations. It's not difficult to see how the two complement each other. The pursuit of positive comments, "check-ins," the change in Websites from billboards to interactive information hubs is evident in the marketplace of nearly every industry, especially in the B to C sector. Just outside of the mainstream media, but easy t …
Read The Rest of This Post12/09/2010
Marketing Trends 2011: Financial Services Enters Social Media Marketing
Categories: Social Marketing
I like Genworth Financial. I mean this in the sense that I "like" their Facebook Page, as well as in the sense that I like what they do with it. Genworth ran an ad during Super Bowl XXIV asking viewers to visit its Facebook Page and make a brief post honoring someone special in their lives. The accompanying screen shot here is from their Genworth Celebrates Parents Page, which is an upshot from the still-thriving Genworth Celebrates Page, which provides an outlet for people to honor heroes in their …
Read The Rest of This Post11/26/2010
Marketing Trends 2011: 3 Factors to consider for Email Marketing Tools
Categories: Marketing Trends Online Marketing Social Marketing
I was recently part of an online discussion in a LinkedIn group about Email marketing tools. Recommendations and insights were sought to aid the comparison of ExactTarget, Constant Contact and MailChimp. (Disclosure: Webolutions uses ExactTarget. We also manage client accounts on ExactTarget and Constant Contact.) All of the responses were thoughtful and each endorsed a service based on ease of use and design options. Choosing an Email Marketing Tool Especially if you're doing it yourself, ease of use is essential. We wouldn't be much of a design company if we didn't stress the i …
Read The Rest of This Post11/19/2010
Denver Social Media: 4 alternatives to Facebook "unfriending"
Categories: Social Marketing
This past Wednesday, February 17, 2010, was late-night talk show host Jimmy Kimmel's first annual Facebook "National Unfriend Day." Anthropologists tell us that each of us can maintain a maximum of 150 personal relationships. From this, we learn: The majority of "friends" we have on Facebook are not, by this definition, friends. Anthropologists don't have sales quotas. Therein lies the rub. Many of us employ Facebook, actively and conscientiously or otherwise, to build our personal brand. Since our friends and family don't care about such things, this is a …
Read The Rest of This Post11/09/2010
Denver Social Media: Better online marketing through "listening."
Categories: Social Marketing
This month's Denver Social Marketing Group Meetup focused on listening. The first phase of a company's social marketing is almost always, as it should be, listening (monitoring) its reputation online. As we often say, "You can't choose whether or not people are talking about you online. You can choose to engage in the conversation about you." Social listening is a necessary "defensive" tool, but businesses of all sizes are using it for "offensive" purposes, as well. Tapping into conversations can provide insight to opportunities and trends within your industr …
Read The Rest of This Post10/27/2010
Denver Social Media: The rapid and inevitable evolution of college athletics
Categories: Marketing Trends Social Marketing
Today, John and I addressed a gathering of about 50 coaches, administrators and marketers of the athletic department at the University of Denver. Our message: In the near future, a university's approach to social media will be the differentiator in recruiting, marketing and alumni/booster relationships. As marketing professionals and sports fans, we observe with great interest the developing relationship among student-athletes, their programs and social media. The landscape is littered with young people in high profile positions sharing the consequences of poor decisions. North Ca …
Read The Rest of This Post09/02/2010
Denver Social Media Marketing: Breaking through the Clutter
Categories: Social Marketing
Let’s face it; more isn’t always better, and the Internet is the epitome of more. While the web is a platform for posting pretty much anything and everything, that doesn’t mean your social media marketing strategy should be to post just anything. Successfully creating and promoting content can directly draw visitors to your Website, help your search engine rankings, promote your brand, and create lifelong customers. So what is it that you are trying to say with your social media? Are you making posts to try to draw attention to your company, or are you saying something beca …
Read The Rest of This Post07/08/2010
Denver Social Media: Content Sharing - What, How, and Why?
Categories: Marketing Trends Social Marketing
What is Content Sharing The sharing of all content across social media; general information, pictures, audio and video content. “ShareThis” is one such tool that allows for the sharing of social content. Now when you see a blog post or a piece of content that is enabled with “ShareThis”, and you can choose to share the content on the media of your choice. Choose to share it with your Facebook friends by posting it on your Facebook wall, or via your Twitter account, Delicious, text message, Stumbleupon, etc. Whatever social media you are a part o …
Read The Rest of This Post07/07/2010
Denver Social Media - LinkedIn Greatly Enhances Groups
Categories: Social Marketing
LinkedIn, now with about 70 million members, is finally taking a big step to compete with the other large social media marketing sites. Recently (June 22nd, 2010) LinkedIn greatly increased the functionality of their groups. LinkedIn currently has over 650,000 groups on varying topics. These groups are now a perfect way for individuals and companies to stand out as experts on specific topics and in specific subject matter. The new group functionality includes: • The ability to share links • Profile pictures for associated comments – personalizing the experien …
Read The Rest of This Post04/02/2010
Does Twitter Have New Social Media Competition?
Categories: Social Marketing
Recently in Austin, Texas the SXSW® (South by Southwest®) convention was held. This is a conference that offers unique convergence of original music, independent films, and emerging technologies. The three sections of this conference are spread out over a period of days, each having their own set of dates for attendees. What does this have anything to do with Twitter and social media marketing? What they call the “interactive” section of the conference features cutting-edge technologies. This symposium brings together, “the world’s most creative Web develope …
Read The Rest of This Post03/26/2010
How To: Create a Username for Your Facebook Business Page
Categories: Social Marketing
This task is much simpler than it sounds. Once you have the proper URL and know what to look for this shouldn’t take you more than 5 minutes to create. Keep in mind that this post has been written to help you assuming that you have already created a Facebook page for your business. In addition, as a rule of Facebook, you must have at least 25 Fans in order to claim a username. If you are eligible to claim a username, simply follow the steps below. 1. Once logged onto your Facebook Profile enter the URL of: http://www.facebook.com/username This will bring you to a …
Read The Rest of This Post03/17/2010
How To: Set Up Google Alerts & Your Google Reader
Categories: Social Marketing
One of the most basic and easy forms of tracking your social media marketing is by setting up Google Alerts. In fact, Google Alerts are something that every company should have set up in order to effectively manage your marketing efforts online. What are Google Alerts? Google Alerts by definition are “email updates of the latest relevant Google results (Web, news, etc) based on your choice of query or topic.” Google Alerts are useful for monitoring news about your company, keeping current on a competitor in your industry, staying on top of industry new …
Read The Rest of This Post03/05/2010
Social Media: A Growing Marketing Trend for Businesses
Categories: Social Marketing
Go to a frequently visited Website: CBSNews.com, Time.com, WholeFoodsMarket.com, and NBA.com. What is one thing they all have in common? Links to their social media sites! It seems that the number of businesses adopting social media practices continues to grow. In fact, according to a study done by the University of Maryland’s Smith School of Business, one in five business owners are integrating social media into their business processes. Social marketing is a trend that business owners need to pay attention to. For all of those claiming social media is a fad, you are wrong! Business …
Read The Rest of This Post03/04/2010
How To: Build A Facebook Landing Page
Categories: Social Marketing
Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your brand. Some companies that are generating very unique landing pages include: Pepsi, Victoria's Secret, and Buffalo Wild Wings. All of these pages bring excitement and uniqueness to their Facebook Pages. Creating your own landing page is very easy to do, simply follow the steps below. 1. Add th …
Read The Rest of This Post02/08/2010
Twitter & Social Marketing - SEO Forces to be Reckoned With
Categories: Online Marketing Social Marketing
Twitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets. Twitter’s search results display the most recent five tweets for your search query, and it will always match the language in which you are searching (i.e. – If you are in Italy, only Italian tweets will show.) Currently, Twitter results are included only for the most …
Read The Rest of This Post01/26/2010
The Importance of Actively Managing your Online Reputation
Categories: Social Marketing
It is a well known fact that negative word-of-mouth spreads quicker than positive word-of-mouth. With Internet tools such as social media sites and blogging, negative word-of-mouth has more power to influence than ever before. According to the Retail Customer Dissatisfaction Study in 2006 done by the Jay H. Baker Retailing Initiative, only 6% of customers that experienced a problem with a retailer physically contacted them; however 31% went on to tell friends, family or colleagues what happened. As social media becomes a more prevalent way to communicate with friends, family and colleag …
Read The Rest of This Post12/07/2009
Customizing Products & Brands for Social Media - The Motorola Cliq
Categories: Social Marketing
The holiday season is upon us and electronics are constantly being advertised to consumers as the perfect gift. There was a particular electronic gadget that caught my eye in a commercial being titled as “the first phone with social skills.” I had to check it out for myself. The next day I was at TMobile looking at the brand new Motorola Cliq phone. Being a Social Marketing Coordinator at a strategic marketing company, Webolutions, I was highly intrigued by the socially advanced phone. Only a few short days after seeing the advertisement, I purchased this phone. As I began to p …
Read The Rest of This Post10/22/2009
Getting the Most Out of Twitter - A "How To" on #hashtags
Categories: Social Marketing
As social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game. There are many ins and outs to social networking sites which can help you progress in the realm of social media marketing. One of the Websites that continues to remain in the forefront of social media is Twitter. Twitter has created a way to tag your tweets and group them together easier. Much like tags on other social net …
Read The Rest of This Post09/15/2009
Using SMS Text Messaging for More Than A Good "LOL" - A New Social Marketing Strategy
Categories: Social Marketing
A New Use for SMS Text Messaging: Over the weekend, I helped out at an event in Downtown Denver. This event was a scavenger hunt to win a $15,000 engagement ring donated by a local jeweler. Over 250 couples showed up for the race in hopes of winning the ring. The key to winning the ring was to receive the highest amount of points by a certain time in the day. Now you may be asking yourself, what does this have anything to do with Social Marketing? It is important to note that when couples registered for the event that were required to enter their cell phone number and cell phone car …
Read The Rest of This Post08/19/2009
Social Marketing: A Channel for Success
Categories: Social Marketing
Social Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing. As a Social Marketing Coordinator at a Marketing/Web Design company, I am very drawn to social Websites such as Twitter, Facebook, and YouTube. Just the other day I was at home cleaning with the television on for background noise. I heard some catchy music coming from the TV and looked over at it. On the screen, was a commercial where a series of dancers doing different moves and then pausing several times when they …
Read The Rest of This Post08/10/2009
Connecting Your Business One Social Network at a Time
Categories: Social Marketing
At this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon. As businesses switch to aim their marketing campaigns through social media, they are trying to use all available networking sites. Most businesses are not just on one of these social networks, but rather as many as they can get their hands on. It is becoming continuously easier to manage the various social network …
Read The Rest of This Post07/21/2009
We Choose The Moon – A Social Marketing Mission
Categories: Social Marketing“We Choose The Moon” is an interactive Website built by the John F. Kennedy Library and Museum to celebrate the 40-year anniversary of NASA landing on the moon. This site displays a real-time reenactment of the Apollo 11 mission to the moon. It went live on July 16th, 2009 at 8:02am and followed the launch at 9:32am. The site is divided into 11 different stages which the Apollo 11 spacecraft went through. It provides a to-the-minute representation of the historic Apollo 11 mission 40 years ago. After July 20th when the Apollo 11 lands, you can re-visit the site and travel through t …
Read The Rest of This Post05/31/2009
Business Profile vs. Personal Life – For Social Marketing is there really a Difference?
Categories: Social MarketingWith the advent of Social Marketing, more people are asking us where the line should be between their public business profile and their personal online communications. Over the past few months, several people have told me that they have a LinkedIn business profile that they use to post and befriend business colleagues and associates online. They also may have a Facebook page. But, they reserve this for close friends and family. The approach you take to using social networks really just depends on your goals. If you use these social mediums to casually communicate with …
Read The Rest of This Post05/22/2009
Twitter Tips
Categories: Social MarketingTwitter is undoubtedly the fastest growing social medium on the Internet today. According to Nielsen Online, Twitter grew an average of 1,382% from 2008 to 2009. In February 2008, Twitter averaged 475,000 unique visitors; February 2009, it grew to an astounding 7 million unique visitors. As you can see in the graph below, the amount of user’s interacting with Twitter is growing. It now surpasses both MySpace and Facebook. Tips to Marketing on Twitter Twitter is growing at an exponential rate and businesses are beginning to see its value. Itemized below are examples of …
Read The Rest of This Post04/07/2009
Social Marketing with Facebook
Categories: Social MarketingFacebook is steadily becoming the largest social network on the Internet, with over 175 million active users. Consumers are turning to Internet resources, such as Facebook, when searching for feedback on a company’s products and services. Facebook allows businesses the chance to build customer evangelists, connect with new or existing customers, promote products, participate in conversations, establish credibility in their industry and create brand awareness. Best of all…it’s free! How Do I Use Facebook as a Viral Marketing Resource? Personalize Your Business - The first …
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