- 7.15.10 - Explaining SEO Through Analogies – Weight Loss
- 7.12.10 - Web 2.0 meets SEO
- 7.8.10 - Social Content Sharing - What, How, and Why?
- 7.7.10 - Social Marketing - LinkedIn Greatly Enhances Groups
- 7.2.10 - HTML5, the future of the dub-dub-dub
Social Marketing
07/08/2010
Social Content Sharing - What, How, and Why?
Categories: Marketing Trends Social Marketing
What is Content Sharing The sharing of all content across social media; general information, pictures, audio and video content. “ShareThis” is one such tool that allows for the sharing of social content. Now when you see a blog post or a piece of content that is enabled with “ShareThis”, and you can choose to share the content on the media of your choice. Choose to share it with your Facebook friends by posting it on your Facebook wall, or via your Twitter account, Delicious, text message, Stumbleupon, etc. Whatever social media you are a part o …
Read The Rest of This Post07/07/2010
Social Marketing - LinkedIn Greatly Enhances Groups
Categories: Social Marketing
LinkedIn, now with about 70 million members, is finally taking a big step to compete with the other large social media marketing sites. Recently (June 22nd, 2010) LinkedIn greatly increased the functionality of their groups. LinkedIn currently has over 650,000 groups on varying topics. These groups are now a perfect way for individuals and companies to stand out as experts on specific topics and in specific subject matter. The new group functionality includes: • The ability to share links • Profile pictures for associated comments – personalizing the experien …
Read The Rest of This Post04/02/2010
Does Twitter Have New Social Media Competition?
Categories: Social Marketing
Recently in Austin, Texas the SXSW® (South by Southwest®) convention was held. This is a conference that offers unique convergence of original music, independent films, and emerging technologies. The three sections of this conference are spread out over a period of days, each having their own set of dates for attendees. What does this have anything to do with Twitter and social media marketing? What they call the “interactive” section of the conference features cutting-edge technologies. This symposium brings together, “the world’s most creative Web develope …
Read The Rest of This Post03/26/2010
How To: Create a Username for Your Facebook Business Page
Categories: Social Marketing
This task is much simpler than it sounds. Once you have the proper URL and know what to look for this shouldn’t take you more than 5 minutes to create. Keep in mind that this post has been written to help you assuming that you have already created a Facebook page for your business. In addition, as a rule of Facebook, you must have at least 25 Fans in order to claim a username. If you are eligible to claim a username, simply follow the steps below. 1. Once logged onto your Facebook Profile enter the URL of: http://www.facebook.com/username This will bring you to a …
Read The Rest of This Post03/17/2010
How To: Set Up Google Alerts & Your Google Reader
Categories: Social Marketing
One of the most basic and easy forms of tracking your social media marketing is by setting up Google Alerts. In fact, Google Alerts are something that every company should have set up in order to effectively manage your marketing efforts online. What are Google Alerts? Google Alerts by definition are “email updates of the latest relevant Google results (Web, news, etc) based on your choice of query or topic.” Google Alerts are useful for monitoring news about your company, keeping current on a competitor in your industry, staying on top of industry new …
Read The Rest of This Post03/05/2010
Social Media: A Growing Marketing Trend for Businesses
Categories: Social Marketing
Go to a frequently visited Website: CBSNews.com, Time.com, WholeFoodsMarket.com, and NBA.com. What is one thing they all have in common? Links to their social media sites! It seems that the number of businesses adopting social media practices continues to grow. In fact, according to a study done by the University of Maryland’s Smith School of Business, one in five business owners are integrating social media into their business processes. Social marketing is a trend that business owners need to pay attention to. For all of those claiming social media is a fad, you are wrong! Business …
Read The Rest of This Post03/04/2010
How To: Build A Facebook Landing Page
Categories: Social Marketing
Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your brand. Some companies that are generating very unique landing pages include: Pepsi, Victoria's Secret, and Buffalo Wild Wings. All of these pages bring excitement and uniqueness to their Facebook Pages. Creating your own landing page is very easy to do, simply follow the steps below. 1. Add th …
Read The Rest of This Post02/08/2010
Twitter & Social Marketing - SEO Forces to be Reckoned With
Categories: Online Marketing Social Marketing
Twitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets. Twitter’s search results display the most recent five tweets for your search query, and it will always match the language in which you are searching (i.e. – If you are in Italy, only Italian tweets will show.) Currently, Twitter results are included only for the most …
Read The Rest of This Post01/26/2010
The Importance of Actively Managing your Online Reputation
Categories: Social Marketing
It is a well known fact that negative word-of-mouth spreads quicker than positive word-of-mouth. With Internet tools such as social media sites and blogging, negative word-of-mouth has more power to influence than ever before. According to the Retail Customer Dissatisfaction Study in 2006 done by the Jay H. Baker Retailing Initiative, only 6% of customers that experienced a problem with a retailer physically contacted them; however 31% went on to tell friends, family or colleagues what happened. As social media becomes a more prevalent way to communicate with friends, family and colleag …
Read The Rest of This Post12/07/2009
Customizing Products & Brands for Social Media - The Motorola Cliq
Categories: Social Marketing
The holiday season is upon us and electronics are constantly being advertised to consumers as the perfect gift. There was a particular electronic gadget that caught my eye in a commercial being titled as “the first phone with social skills.” I had to check it out for myself. The next day I was at TMobile looking at the brand new Motorola Cliq phone. Being a Social Marketing Coordinator at a strategic marketing company, Webolutions, I was highly intrigued by the socially advanced phone. Only a few short days after seeing the advertisement, I purchased this phone. As I began to p …
Read The Rest of This Post10/22/2009
Getting the Most Out of Twitter - A "How To" on #hashtags
Categories: Social Marketing
As social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game. There are many ins and outs to social networking sites which can help you progress in the realm of social media marketing. One of the Websites that continues to remain in the forefront of social media is Twitter. Twitter has created a way to tag your tweets and group them together easier. Much like tags on other social net …
Read The Rest of This Post09/15/2009
Using SMS Text Messaging for More Than A Good "LOL" - A New Social Marketing Strategy
Categories: Social Marketing
A New Use for SMS Text Messaging: Over the weekend, I helped out at an event in Downtown Denver. This event was a scavenger hunt to win a $15,000 engagement ring donated by a local jeweler. Over 250 couples showed up for the race in hopes of winning the ring. The key to winning the ring was to receive the highest amount of points by a certain time in the day. Now you may be asking yourself, what does this have anything to do with Social Marketing? It is important to note that when couples registered for the event that were required to enter their cell phone number and cell phone car …
Read The Rest of This Post08/19/2009
Social Marketing: A Channel for Success
Categories: Social Marketing
Social Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing. As a Social Marketing Coordinator at a Marketing/Web Design company, I am very drawn to social Websites such as Twitter, Facebook, and YouTube. Just the other day I was at home cleaning with the television on for background noise. I heard some catchy music coming from the TV and looked over at it. On the screen, was a commercial where a series of dancers doing different moves and then pausing several times when they …
Read The Rest of This Post08/10/2009
Connecting Your Business One Social Network at a Time
Categories: Social Marketing
At this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon. As businesses switch to aim their marketing campaigns through social media, they are trying to use all available networking sites. Most businesses are not just on one of these social networks, but rather as many as they can get their hands on. It is becoming continuously easier to manage the various social network …
Read The Rest of This Post07/21/2009
We Choose The Moon – A Social Marketing Mission
Categories: Social Marketing“We Choose The Moon” is an interactive Website built by the John F. Kennedy Library and Museum to celebrate the 40-year anniversary of NASA landing on the moon. This site displays a real-time reenactment of the Apollo 11 mission to the moon. It went live on July 16th, 2009 at 8:02am and followed the launch at 9:32am. The site is divided into 11 different stages which the Apollo 11 spacecraft went through. It provides a to-the-minute representation of the historic Apollo 11 mission 40 years ago. After July 20th when the Apollo 11 lands, you can re-visit the site and travel through t …
Read The Rest of This Post05/31/2009
Business Profile vs. Personal Life – For Social Marketing is there really a Difference?
Categories: Social MarketingWith the advent of Social Marketing, more people are asking us where the line should be between their public business profile and their personal online communications. Over the past few months, several people have told me that they have a LinkedIn business profile that they use to post and befriend business colleagues and associates online. They also may have a Facebook page. But, they reserve this for close friends and family. The approach you take to using social networks really just depends on your goals. If you use these social mediums to casually communicate with …
Read The Rest of This Post05/22/2009
Twitter Tips
Categories: Social MarketingTwitter is undoubtedly the fastest growing social medium on the Internet today. According to Nielsen Online, Twitter grew an average of 1,382% from 2008 to 2009. In February 2008, Twitter averaged 475,000 unique visitors; February 2009, it grew to an astounding 7 million unique visitors. As you can see in the graph below, the amount of user’s interacting with Twitter is growing. It now surpasses both MySpace and Facebook. Tips to Marketing on Twitter Twitter is growing at an exponential rate and businesses are beginning to see its value. Itemized below are examples of …
Read The Rest of This Post04/07/2009
Social Marketing with Facebook
Categories: Social MarketingFacebook is steadily becoming the largest social network on the Internet, with over 175 million active users. Consumers are turning to Internet resources, such as Facebook, when searching for feedback on a company’s products and services. Facebook allows businesses the chance to build customer evangelists, connect with new or existing customers, promote products, participate in conversations, establish credibility in their industry and create brand awareness. Best of all…it’s free! How Do I Use Facebook as a Viral Marketing Resource? Personalize Your Business - The first …
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