Online Marketing

03/05/2010

Webolutions Top 10 Link Building Strategies

Categories: Online Marketing     Webolutions Top 10 Link Building Strategies

  How can I create a powerful link? Unless you know the search engine algorithms or you are an engineer at Google, the solution to this question may be difficult to answer. Here at Webolutions, we like to focus on these 10 factors when we develop a linking strategy. Here is our guide of the 10 things to look for in a link-building campaign: It occurs naturally, or at least appears that way. It is one-way (non reciprocal). It uses the main keyword(s) for the page that it links to. It is from a site that is related and not off-topic. It comes from a Website wi …

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02/08/2010

Twitter & Social Marketing - SEO Forces to be Reckoned With

Categories: Online Marketing Social Marketing     Twitter & Social Marketing - SEO Forces to be Reckoned With

Twitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results.  Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets.  Twitter’s search results display the most recent five tweets for your search query, and it will always match the language in which you are searching (i.e. – If you are in Italy, only Italian tweets will show.)  Currently, Twitter results are included only for the most …

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12/22/2009

Website Redesign SEO - What You Need to Know!

Categories: Online Marketing     Website Redesign SEO - What You Need to Know!

If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent search engine positions. In order to update your site to a new or fresher look and to include more functionality, you may be considering investing in a Website upgrade. This will usually be a more expensive Website redesign and functional upgrade which includes a CMS, maybe a blog, some sort of Social Marketing and other substantial functionality upgrades …

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11/09/2009

Online Search Reverse Engineering for Success

Categories: Online Marketing     Online Search Reverse Engineering for Success

The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services.  Historically products were made, perhaps based on some level of market research, and then they were taken to the marketplace and mass-marketed. To successfully plan, develop and market a Website to the search engines requires a completely different approach. Many factors play a role in where your Website shows up on the search engines. This positioning is critical to most businesses’ success or failure. W …

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09/14/2009

Call Tracking Services Improve ROI Measurement

Categories: Online Marketing     Call Tracking Services Improve ROI Measurement

Most Online Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement.  Some of this service’s features include: Unique campaign-by-campaign call tracking numbers Dynamic population of tracking numbers throughout your Website, based on the originating campaign Call recording for the monitoring of call conversion qual …

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08/05/2009

Web Analytic Software - Only Useful if Actionable

Categories: Online Marketing    

The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools.  As well, all this information can be manipulated dozens of different ways.  Without a plan, it is not uncommon to sit down in a meeting to review your Website analytics information and have everyone heading off in different directions, based on the numbers they relate to in the report.  This is complete waste of time. The only informat …

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05/22/2009

Local Search Optimization Strategies

Categories: Online Marketing    

Local search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Google Maps, is imperative to their company’s online success. Why should local search be a part of your online marketing strategy? Not only does Google Maps prominently showcase local businesses at the top of their search results page, but provides customer reviews about an organization’s products and services. Searchers …

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04/08/2009

Common Misconceptions about Organic Search Marketing

Categories: Online Marketing    

Time and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight: Internet Marketing Takes NO Effort: False - Internet Marketing is time-consuming. I am sure you have all seen the advertisements or spam emails saying, “Make money from home by working on the Internet.” Well, not only are some of them scams, but it isn’t as easy as it sounds. When it comes to search engine optimization and sea …

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