Online Marketing
03/05/2010
Webolutions Top 10 Link Building Strategies
Categories: Online Marketing
How can I create a powerful link? Unless you know the search engine algorithms or you are an engineer at Google, the solution to this question may be difficult to answer. Here at Webolutions, we like to focus on these 10 factors when we develop a linking strategy. Here is our guide of the 10 things to look for in a link-building campaign: It occurs naturally, or at least appears that way. It is one-way (non reciprocal). It uses the main keyword(s) for the page that it links to. It is from a site that is related and not off-topic. It comes from a Website wi …
Read The Rest of This Post02/08/2010
Twitter & Social Marketing - SEO Forces to be Reckoned With
Categories: Online Marketing Social Marketing
Twitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets. Twitter’s search results display the most recent five tweets for your search query, and it will always match the language in which you are searching (i.e. – If you are in Italy, only Italian tweets will show.) Currently, Twitter results are included only for the most …
Read The Rest of This Post12/22/2009
Website Redesign SEO - What You Need to Know!
Categories: Online Marketing
If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent search engine positions. In order to update your site to a new or fresher look and to include more functionality, you may be considering investing in a Website upgrade. This will usually be a more expensive Website redesign and functional upgrade which includes a CMS, maybe a blog, some sort of Social Marketing and other substantial functionality upgrades …
Read The Rest of This Post11/09/2009
Online Search Reverse Engineering for Success
Categories: Online Marketing
The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services. Historically products were made, perhaps based on some level of market research, and then they were taken to the marketplace and mass-marketed. To successfully plan, develop and market a Website to the search engines requires a completely different approach. Many factors play a role in where your Website shows up on the search engines. This positioning is critical to most businesses’ success or failure. W …
Read The Rest of This Post09/14/2009
Call Tracking Services Improve ROI Measurement
Categories: Online Marketing
Most Online Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement. Some of this service’s features include: Unique campaign-by-campaign call tracking numbers Dynamic population of tracking numbers throughout your Website, based on the originating campaign Call recording for the monitoring of call conversion qual …
Read The Rest of This Post08/05/2009
Web Analytic Software - Only Useful if Actionable
Categories: Online MarketingThe key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools. As well, all this information can be manipulated dozens of different ways. Without a plan, it is not uncommon to sit down in a meeting to review your Website analytics information and have everyone heading off in different directions, based on the numbers they relate to in the report. This is complete waste of time. The only informat …
Read The Rest of This Post05/22/2009
Local Search Optimization Strategies
Categories: Online MarketingLocal search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Google Maps, is imperative to their company’s online success. Why should local search be a part of your online marketing strategy? Not only does Google Maps prominently showcase local businesses at the top of their search results page, but provides customer reviews about an organization’s products and services. Searchers …
Read The Rest of This Post04/08/2009
Common Misconceptions about Organic Search Marketing
Categories: Online MarketingTime and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight: Internet Marketing Takes NO Effort: False - Internet Marketing is time-consuming. I am sure you have all seen the advertisements or spam emails saying, “Make money from home by working on the Internet.” Well, not only are some of them scams, but it isn’t as easy as it sounds. When it comes to search engine optimization and sea …
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