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- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
- 5.2.13 - Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
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Online Marketing
04/26/2013
Web Analytics: The Monetary Value of Your Website Conversions
Categories: Online Marketing
Your website exists to make you money. Now, I must acknowledge that there are particular organizations that are not driving revenue through their web presence (schools, for example). However, for the vast majority of us, a website is a tool to generate an actual flow of revenue, as well as awareness for one’s brand and/or products. So I go back to my first point – your website exists to make you money. As such, it is extremely useful to have a web analytics platform that monitors the activity of your website, from visitors to bounce rate and time on site. All of these metr …
Read The Rest of This Post04/12/2013
Denver Social Media: Search Engine Optimization and Your Social Media Marketing Plan
Categories: Online Marketing Social Marketing
The inevitable and necessary integration of search engine optimization and social media is picking up speed. Another significant development—an update to the Google Penguin algorithm--is expected soon. Social Media and Search Engine Optimization: The Story So Far Once upon a time, the novelty of returning a list of links to websites offering information, products or services relevant to a search query was amazing. It is now mundane. Today, a Facebook user can take a few moments to post a query on Facebook such as, “Where should I take my mom to get her hair done?” a …
Read The Rest of This Post03/21/2013
Web Analytics: Monitor Macro Conversions AND Micro Conversions
Categories: Online Marketing
In my last post, I discussed the importance of evaluating conversion data within a web analytics strategy. Data on website conversions can provide fairly direct insights on the bottom line of a business – revenue. The primary goal of any online conversion is to move the website visitor towards some kind of a transaction, and in many cases, the conversion is itself a transaction. However, if your website only features conversions for visitors willing to buy your goods/services right at that moment, then you are losing out on important data as well as potential future reven …
Read The Rest of This Post03/01/2013
Should Your SEO Efforts Include Schema?
Categories: Online Marketing
You may have noticed Google listings for some websites being a little bit more extensive lately, for example, look at the picture attached to this post. This listing looks the way it does because Rotten Tomatoes has marked their website up with Schema. Schema is more advanced way of using html tags (microdata) to indicate to search engines what you would like to appear in your website’s listings on the search engine results pages (SERPs). The standard listing on a search engine will include your page title, URL, and meta description; with Schema you are able to incorporate more to he …
Read The Rest of This Post01/24/2013
Web Analytics: Optimizing your Online Presence for Conversions
Categories: Online Marketing
Across the marketing world, two developments have trumped all others in recent years. One is the explosion of Social Media Marketing as a method to engage customers. The other is Big Data. This term has proliferated across industries as businesses seek to harness the incredible volumes of information to make smarter decisions. The field of web analytics, in particular, has burgeoned recently, as companies attempt to make the most of their online assets. In my last post, I briefly explored some of the common “analytics traps” that await us as we dive into the vast oceans of web …
Read The Rest of This Post01/03/2013
Monsters University: Where Experience Meets Internet Marketing
Categories: Experience Marketing Online Marketing
At Webolutions we emphasize the importance of the experience of your brand as a powerful marketing tool. This means having a consistent and positive experience for every interaction your customers have with your company, including your website. In 2009, John Vachalek wrote an article about the impression that the experience of visiting Disney World had on him and his family. Today, Disney is taking that experience even further with the interactive website they have created to promote their new movie, Monsters University. If you do a search for “Monsters University” which, as of …
Read The Rest of This Post12/31/2012
Strategic Social Media Marketing: Beyond Posting on Facebook
Categories: Online Marketing Social Marketing
Strategic social media marketing includes planning and sophisticated understanding of the nature of the medium as well as the tools and systems that introduce efficiencies and generate return on investment (ROI). The degree to which businesses believe social media marketing is equivalent to posting comments and pictures on Facebook is equivalent to the degree to which their social media marketing efforts will fail. Here are ten (of many) elements that frame the way professional social media marketers conduct themselves. These are the things social media marketers do that set them apart …
Read The Rest of This Post11/30/2012
Web Analytics Traps: Tracking the Right Data for your Business
Categories: Online Marketing
It is safe to say that the words “data” and “analytics” have become two of the hottest marketing/business buzzwords over the last couple of years. We have all seen ads telling us that companies are increasing revenues by up to X% by digging into the quantitative information they have at their disposal. Tracking web analytics in particular has become standard practice for businesses. In this light, it would seem that by simply dedicating company resources to tracking analytics, you can drastically improve the performance of a company’s marketing campaigns, and e …
Read The Rest of This Post10/31/2012
Building Higher Quality Links
Categories: Online Marketing
One of the hardest parts of any search engine optimization (SEO) strategy is building high quality links. It is the one aspect where you do not have full control of, you cannot fully control who links to your website. In the old days of SEO, link farms and directories popped up like Starbucks that allowed people to submit the links they wanted and “organically” build links. This is no longer a practice that is going to get you anywhere as these sites pass on essentially no authority to your website, and now they can even count against you. So what exactly makes a high quality li …
Read The Rest of This Post09/26/2012
Writing Content for Search Engines
Categories: Online Marketing
In the world of search engine optimization (SEO) there is a constant struggle to find a balance between what is good for the search engines and what is good for the reader. Obviously there is a need to have your keywords present within your content in order to rank for those terms in the search engines. On the other hand it is important not to cannibalize the quality of your content in order to try to gain ranks. If you follow my posts you can tell this is a topic I am very passionate about. I strongly believe that having relevant, high quality content is the only way to maintain high ranki …
Read The Rest of This Post09/06/2012
Does Pay Per Click Marketing Make Sense For You?
Categories: Online Marketing
When it comes down to it, Pay Per Click (PPC) marketing is just like any other marketing effort. The bottom line always comes down to the same thing: are you getting more return on your marketing than you are investing into it? The greatest part about PPC and other Internet marketing strategies is that you can easily track your ROI to determine just how much you’re gaining or losing from your efforts. If you are having questions about whether or not your company should invest in a PPC campaign, here are some things to consider that should help you determine whether or not it is the right …
Read The Rest of This Post08/06/2012
Avoiding the Wrath of Google
Categories: Online Marketing
All too often, we get calls from companies who have undergone Search Engine Optimization (SEO) efforts and seen great results in the rankings, only to have their investment disappear when Google launches a new update. I explained in a previous post how Search Engine Optimization is always evolving. Search engines are forced to continually updated and improve their search algorithms in order to bring their users the most relevant results to their search. Recently Google has been launching updates for their Panda and Penguin updates that have had a huge impact on some websites’ ranking …
Read The Rest of This Post07/03/2012
Webolutions Recap of the Marketing Sherpa 2012 Optimization Summit
Categories: Online Marketing
One of my favorite aspects about Online Marketing is the fact that it is always changing and the only way to stay ahead of the game is through experience, up-to-date research, and trial and error. In the world of optimization, both search engine optimization and website optimization, best practices are always evolving. In an effort to make sure that we are up-to-date in the latest Optimization best practices, Webolutions sent my colleague, Mike Hanbery, and me to the Marketing Sherpa 2012 Optimization Summit. While a lot of the knowledge we gained reinforced what we have been saying in o …
Read The Rest of This Post05/25/2012
The Google Penguin Update: What You Need To Know
Categories: Online Marketing
In a previous post I wrote about the ever changing world of Search Engine Optimization (SEO) which describes how search engines are constantly tweaking their search algorithms to bring the most relevant results to the top of the rankings. I’m not going to go into much detail about this in this post so if you would like more information on the topic I highly recommend you read that post. Instead, I am going to go into detail about the new Penguin update that Google has released to the search algorithm and talk about why many small businesses have dropped off the face of the earth (well, t …
Read The Rest of This Post04/30/2012
3 Tips For An Effective PPC Campaign
Categories: Online Marketing
Understandably, many potential clients come to us looking for immediate results from a Search Engine Optimization (SEO) plan. Unfortunately this is not how SEO works, it takes time for the changes to take hold within search engine rankings as well continued effort to further maintain and increase rankings. The Search Engine Marketing (SEM) strategy that can and will provide instant visibility on search engines is Pay Per Click (PPC) Marketing. With PPC you pay for each click to your website, allowing you to choose which keywords you want to show up for and bid for positioning on the results pa …
Read The Rest of This Post03/30/2012
2 Simple Ways To Increase Your Conversion Rates
Categories: Effective Design & Usability Online Marketing
If you are getting people to your website through Search Engine Optimization (SEO) or any number of Internet Marketing strategies but your website isn’t converting, fret not! If your website is old and outdated it may be time to have it redesigned, but if you don’t want to go to those lengths to increase your conversions there are little things that can be done. Here are two simple steps you can take to increase conversions without drastically redesigning your site. Make sure your content is unique, trustworthy, and concise. When people land on a website they want to see …
Read The Rest of This Post03/05/2012
Internet Marketing Strategies - Retargeting
Categories: Online Marketing
Retargeting is one of the hottest trends in Internet Marketing these days but many people are still unsure as to what it actually is or how to use it. Retargeting is a display (banner) ad technique that focuses only on people who have previously visited your website. The objective of internet marketing activities like Search Engine Optimization (SEO) or Pay Per Click Marketing (PPC) is to bring new visitors to your website, retargeting is used to bring those visitors back to your website to complete the conversion process. While your typical banner ad placement depends on the display network y …
Read The Rest of This Post02/13/2012
4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation
Categories: Marketing Trends Online Marketing Social Marketing
If Facebook were a country, its 845 million users would make it the third largest in the world. One out of every seven minutes spent online is spent on Facebook. With each update to the social network’s interface, comments people make gain breadth of reach. 51 percent of American consumers use social media to communicate with companies, yet 95 percent of posts to brands’ pages on Facebook go unanswered. Small wonder only 8 percent of those consumers are satisfied with companies’ use of social media as a communications tool. The issue is not just limited to Facebook. Re …
Read The Rest of This Post02/13/2012
Google’s New Privacy Policy: What It Means to Your Business and the Internet
Categories: Online Marketing
Recently Google caused quite a stir when they announced that they will be changing their privacy policy for anyone logged into their Google account. Beginning March 1st more than 70 different privacy policies will be merged into one between most of Google’s products. The goal behind this move is to personalize your experience across all of their services to provide better search results and more precisely targeted ads. If you are logged onto your account through an Android phone, Google can tell you that you are going to be late for a meeting by tracking your location and the location of …
Read The Rest of This Post01/19/2012
SOPA, PIPA and Your Website
Categories: Online Marketing
The Protect Intellectual Property Act (PIPA) currently under consideration in the U.S. Senate and the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives could change the way the Internet operates. The goal of the legislation is to protect media companies against theft of their material. It ostensibly targets Websites hosted outside of the United States that infringe copyrighted material. The acts would force US Internet providers to block offending domain names. It also aims to cut off funding to infringing Websites by forcing advertiser and payment services to stop doing b …
Read The Rest of This Post01/09/2012
Three Search Engine Marketing Resolutions For 2012
Categories: Online Marketing
While you may be thinking that your New Year’s resolution should be to start working out, spend more time with your family, or take up a new hobby, you shouldn’t forget about your Search Engine Marketing (SEM) when making resolutions. Even if you’ve had a great 2011, here are three areas you can focus on to make sure you have an even better 2012 when it comes to your Internet Marketing efforts. 1. Create New, Quality, Optimized Content A stagnant site is not going to climb the search engine result pages (SERPs) for the keywords you are trying to rank for. Search engines lik …
Read The Rest of This Post12/09/2011
Search Engine Optimization: What is "Quality" Content?
Categories: Online Marketing
One of the first things a Search Engine Optimizer will talk about when formulating an ongoing SEO plan is content generation. They will explain that search engines are looking for Websites that are continuously growing and published with content that is fresh and relevant to the rest of your site. Search engines are also putting more emphasis on the quality of the content, measuring this metric through the time spent on the page, whether they visit more pages on your website and whether or not they are sharing this content with their friends. So what qualifies as quality content? When it com …
Read The Rest of This Post11/14/2011
Search Engine Optimization: The Ever Changing World
Categories: Online MarketingIn the world of technology everything is evolving. Rest on your past success and you will be left in the dust. This is just as true for Search Engines as it is for TVs, computers, and smart phones. In effort to always bring better results to their billions of searchers, Search Engines are constantly updating their algorithms, forcing search engine optimizers (SEOs) to adapt. Let me take a step back and explain how search engines work for anyone who is thinking, “Wait, what algorithms?” The goal of a search engine is to bring people the most relevant results. Search Engines send ou …
Read The Rest of This Post10/27/2011
Facebook Advertising, Online Reviews Lead 2011 Holiday Marketing Strategies for Retail
Categories: Marketing Trends Online Marketing Social Marketing
According to recent studies by BIA/Kelsey and ConStat, 97 percent of all purchases have an Internet component. 90 percent of all purchases are researched, at some level, on search engines. The average American uses 7.9 media sources to research a purchase…and most purchase at a local business. Combine those facts with the growing use of social media, especially Facebook, among demographics with purchasing power and the time for retailers to push social media to the marketing fore is right now. Online Advertising is Effective for Driving Offline Sales • Online a …
Read The Rest of This Post10/14/2011
Search Engine Optimization: Tracking Your Progress
Categories: Online Marketing
Gone are the days of guessing what return your marketing investments will bring in. If you have a website and are using internet marketing, you can now track how many visitors are visiting your website, how they found it, what they are viewing, how long they stayed, and whether or not they converted (filled out a form, bought a product, signed up for the newsletter, etc.) Here are some important metrics to look at beyond the number of visitors and how you can use the information to maximize results. One of the most telling metrics for your online marketing and search engine optimization effor …
Read The Rest of This Post06/28/2011
The Impact of Quality Websites on SEO
Categories: Effective Design & Usability Online Marketing
Search Engine Optimization (SEO) has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines. As Google and other search engines strive to bring people the best results in the top positions, the push has been towards high quality Websites and content. Have you ever clicked on a search result and seen something like this (forgive my shameless keyword stuffing; it’s in the name of science!): “Webolutions is a Denver search eng …
Read The Rest of This Post05/26/2011
Pay Per Click Marketing: How to Create a Successful PPC Campaign
Categories: Online Marketing
It should go without saying that the easier you make it for your Website visitors to become customers, the higher percentage that will convert (buy a product, fill out a form, sign up for a newsletter, etc.) Unfortunately, that simple logic is easily forgotten if you are overwhelmed setting up your Pay Per Click (PPC) campaign. Having a clear, consistent message throughout your campaign will help you maximize your conversion percentage and minimize your cost per conversion. There are three areas you need to be aware of with regards to your messaging: your keywords, your ads, and your Website. …
Read The Rest of This Post03/29/2011
Online Marketing: Optimizing for Local Search
Categories: Online Marketing
Google’s local and organic search results are now combined. This elevates the importance of local search for location-based businesses to be on par with organic Denver SEO. The Fundamentals Haven't Changed. Effective online marketing remains anchored by your Website, which should be designed for conversion and optimized, structurally and content-wise, around a Keyword Strategy. The importance and coherence of your efforts outside of your site are increasingly important. As usual, we look at content and architecture. Content: Clear Market Positioning with Information Consistency …
Read The Rest of This Post01/10/2011
Pay Per Click Marketing Basics, Focused Keywords
Categories: Online Marketing
The most important aspect of your Pay Per Click (PPC) campaign is always getting conversions whether they are direct sales, leads, or even views of a key page. Without properly focused keywords you are probably throwing a lot of money away. Here are some tips to help you start your campaign with a clear keyword list and continue to refine it into a well-oiled machine. Your initial keyword research should revolve closely around your products and services, the more focused the keyword is the more likely it will lead to a conversion. Lets say you are an animal shelter with puppies for adoption b …
Read The Rest of This Post11/26/2010
Marketing Trends 2011: 3 Factors to consider for Email Marketing Tools
Categories: Marketing Trends Online Marketing Social Marketing
I was recently part of an online discussion in a LinkedIn group about Email marketing tools. Recommendations and insights were sought to aid the comparison of ExactTarget, Constant Contact and MailChimp. (Disclosure: Webolutions uses ExactTarget. We also manage client accounts on ExactTarget and Constant Contact.) All of the responses were thoughtful and each endorsed a service based on ease of use and design options. Choosing an Email Marketing Tool Especially if you're doing it yourself, ease of use is essential. We wouldn't be much of a design company if we didn't stress the i …
Read The Rest of This Post11/23/2010
Denver SEO Resources: A few of our favorite blogs
Categories: Online Marketing
Following on from the tenet posted in a previous post that we want our clients and partners to be savvy, here's a quick list of some of the resources we use to stay on our game: SEO Blogs These are our favorite Internet resources to stay on top of the constantly shifting landscape of Search Engine Optimization: Search Engine Land Search Engine Watch Broader Topics These sites have a larger scope than SEO--Social media, Internet advertising, mobile marketing, programming development and more. We recommend them for everyone from neophite to geek: Hubspot SEO, Bl …
Read The Rest of This Post11/16/2010
Internet Marketing Trends: Will new Google popups change Web design?
Categories: Effective Design & Usability Online Marketing
(Or: Google changes aren't permanent; but change is.) Must be a day with a "y" in it. Google changed something. And once again, they didn't call first to ask if it was okay. Harumph. A few weeks ago, most users started noticing the merge of local and organic. Notice how, on the picture, the map thumbtacks accompany the organic listing. That's pretty cool. All that much more important now to have a Google Places page for your business. Where's the big map, you ask? It's on the right column, hidden behind the popup window showcasing the Website. See what I did there? So, now, …
Read The Rest of This Post11/12/2010
Denver Internet Marketing: 3 Critieria for Choosing an SEO partner
Categories: Online Marketing
"We usually start these conversations with a lesson on how your Website is not up to our SEO standards." That's the modus operandi of a national firm with whom Webolutions is considering establishing a strategic partnership. With our site, they didn't have anywhere to go, but that's not the point. Here's the point: Just because a Website has "Internetmarketing" in its URL does not mean they are your best choice for an Internet marketing partner. Water cooler talk in this office is loaded with comments like, "It's surprising that greater standardization doesn't ex …
Read The Rest of This Post11/10/2010
Internet Marketing Example: The Dallas Cowboys and the Importance of Domain Renewal
Categories: Online Marketing
At the risk of piling on or hitting after the whistle...how 'bout them Cowboys? The story so far: The 2010 NFL season began with extroverted owner Jerry Jones, Sr., boasting that the team he owns, the Dallas Cowboys, expect to be the first team to play a home game in the Super Bowl. (For those of you who are late to the party, the Cowboys are one of the more storied and popular franchises in all of American sports.) That same team started the season one and six, losing their star quarterback to injury in the seventh game. Fans, followers, sportswriters, radio and TV pundits, blogg …
Read The Rest of This Post10/12/2010
Denver SEO - Three Tips to Choosing Your Keywords
Categories: Online Marketing
Things to Keep In Mind When Choosing Your Keywords While it can be easy to overlook something as simple as choosing keywords, it is one of the biggest blunders you can make in an internet marketing campaign. Ranking for the wrong keywords doesn’t do any good. They may bring you traffic, but if they are not relevant you will be increasing your bounce rate instead of your conversion rate. Here are some basic things to keep in mind when choosing your keywords. Relevancy - While it isn’t rocket science, choosing relevant keywords seems to be a difficult task for people to …
Read The Rest of This Post07/15/2010
Denver SEO: Explaining SEO Through Analogies – Weight Loss
Categories: Online Marketing
Search engine optimization is a great way to place your company in front of your target market and increase your business. SEO can place you at the top of the search results for the keywords that your target market is using to find your services. What a lot of companies don’t like to tell potential clients is that getting to the top of the search results takes time and work. In this blog post I am going to compare SEO to weight loss in hopes that the analogy will help you better understand SEO without boring you to tears. Now, I’m not saying you are out of shape but for the sake …
Read The Rest of This Post07/12/2010
Denver SEO - The Web 2.0 Convergence of Tools and Tactics
Categories: Online Marketing
Web 2.0 meets SEO In 2007, Google announced its Universal Search capabilities. It changed the way search results are displayed when doing a query. Universal search integrated images, videos, and results from other search verticals directly into the web search results. This has proven to be a huge driver of traffic to sites because their images, videos, news, local search information are displayed and easily accessible to the searcher. Now, with the incorporation of indexable content from Twitter and Facebook, online marketing has become even more important. Users are looking to c …
Read The Rest of This Post03/30/2010
Create a Blog and Post Often
Categories: Online Marketing
Recently, Webolutions had a blog post about the 7 Benefits to a Business Blog. To follow it up, we wanted to emphasize the importance of creating a blog and posting often. Most people know the more back links your site has, the higher you'll go in the search results page. Technically, the quality of the links is more important than the actual quantity. If authoritative sites link to you, Google determines that you must be important. One of the easiest ways to generate links to your site is to start a blog. A blog is a great way to keep your site full of fresh content and attract users …
Read The Rest of This Post03/05/2010
Webolutions Top 10 Link Building Strategies
Categories: Online Marketing
How can I create a powerful link? Unless you know the search engine algorithms or you are an engineer at Google, the solution to this question may be difficult to answer. Here at Webolutions, we like to focus on these 10 factors when we develop a linking strategy. Here is our guide of the 10 things to look for in a link-building campaign: It occurs naturally, or at least appears that way. It is one-way (non reciprocal). It uses the main keyword(s) for the page that it links to. It is from a site that is related and not off-topic. It comes from a Website wi …
Read The Rest of This Post02/08/2010
Twitter & Social Marketing - SEO Forces to be Reckoned With
Categories: Online Marketing Social Marketing
Twitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets. Twitter’s search results display the most recent five tweets for your search query, and it will always match the language in which you are searching (i.e. – If you are in Italy, only Italian tweets will show.) Currently, Twitter results are included only for the most …
Read The Rest of This Post12/22/2009
Website Redesign SEO - What You Need to Know!
Categories: Online Marketing
If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent search engine positions. In order to update your site to a new or fresher look and to include more functionality, you may be considering investing in a Website upgrade. This will usually be a more expensive Website redesign and functional upgrade which includes a CMS, maybe a blog, some sort of Social Marketing and other substantial functionality upgrades …
Read The Rest of This Post11/09/2009
Online Search Reverse Engineering for Success
Categories: Online Marketing
The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services. Historically products were made, perhaps based on some level of market research, and then they were taken to the marketplace and mass-marketed. To successfully plan, develop and market a Website to the search engines requires a completely different approach. Many factors play a role in where your Website shows up on the search engines. This positioning is critical to most businesses’ success or failure. W …
Read The Rest of This Post09/14/2009
Call Tracking Services Improve ROI Measurement
Categories: Online Marketing
Most Onlin Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement. Some of this service’s features include: Unique campaign-by-campaign call tracking numbers Dynamic population of tracking numbers throughout your Website, based on the originating campaign Call recording for the monitoring of call conversion quali …
Read The Rest of This Post08/05/2009
Web Analytic Software - Only Useful if Actionable
Categories: Online MarketingThe key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools. As well, all this information can be manipulated dozens of different ways. Without a plan, it is not uncommon to sit down in a meeting to review your Website analytics information and have everyone heading off in different directions, based on the numbers they relate to in the report. This is complete waste of time. The only informat …
Read The Rest of This Post05/22/2009
Local Search Optimization Strategies
Categories: Online MarketingLocal search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Google Maps, is imperative to their company’s online success. Why should local search be a part of your online marketing strategy? Not only does Google Maps prominently showcase local businesses at the top of their search results page, but provides customer reviews about an organization’s products and services. Searchers …
Read The Rest of This Post04/08/2009
Common Misconceptions about Organic Search Marketing
Categories: Online MarketingTime and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight: Internet Marketing Takes NO Effort: False - Internet Marketing is time-consuming. I am sure you have all seen the advertisements or spam emails saying, “Make money from home by working on the Internet.” Well, not only are some of them scams, but it isn’t as easy as it sounds. When it comes to search engine optimization and sea …
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