- 7.15.10 - Explaining SEO Through Analogies – Weight Loss
- 7.12.10 - Web 2.0 meets SEO
- 7.8.10 - Social Content Sharing - What, How, and Why?
- 7.7.10 - Social Marketing - LinkedIn Greatly Enhances Groups
- 7.2.10 - HTML5, the future of the dub-dub-dub
Marketing Trends
07/08/2010
Social Content Sharing - What, How, and Why?
Categories: Marketing Trends Social Marketing
What is Content Sharing The sharing of all content across social media; general information, pictures, audio and video content. “ShareThis” is one such tool that allows for the sharing of social content. Now when you see a blog post or a piece of content that is enabled with “ShareThis”, and you can choose to share the content on the media of your choice. Choose to share it with your Facebook friends by posting it on your Facebook wall, or via your Twitter account, Delicious, text message, Stumbleupon, etc. Whatever social media you are a part o …
Read The Rest of This Post04/13/2010
5 Ways to Grow Your Business
Categories: Marketing Trends
It is possible to grow your business while taking the environment into consideration? Companies all over the globe are thinking about ways to save money in their businesses while increasing their revenue. It is definitely possible to do; a little creativity is all you need. Consumers appreciate when companies give back to the community, actively participate in creating a better society and consider the environment when making business decisions. Consumers also want to know that the companies they work with are cutting edge, use up-to-date technology and can get the job done well. Some …
Read The Rest of This Post03/29/2010
7 Benefits of a Business Blog
Categories: Marketing Trends
With the dramatic increase in popularity of Twitter and Facebook, it seems blogs are getting lost and forgotten in the mix. Don’t dismiss blogs as part of the past just yet. They are still an incredibly useful tool, and when used correctly, can be a great asset to your overall new media strategy marketing plan. While blog use as a purely “social” medium is down, blogs for business are doing very well. In fact, 70% of bloggers are now organically talking about their brands on their blog, and 38% of bloggers post brand or product reviews. This means that if you don’t hav …
Read The Rest of This Post03/07/2010
2010 Marketing Trends - Why Social?
Categories: Marketing Trends
In our Top 5 Marketing Trends for 2010 blog post last month, we named social marketing among the top 5 marketing trends for 2010. Everyone hears about Facebook, Twitter and YouTube on a daily basis. However, most businesses are not making the connection between these tools and good old fashion word-of-mouth marketing, which has been a key to successful marketing for decades. We all know that a word-of-mouth referral to our business is almost as good as a check in the bank. This potential client will ask less questions, and the relationship will begin on a more personal level. In mo …
Read The Rest of This Post02/08/2010
Top 5 Marketing Trends for 2010
Categories: Marketing Trends
Webolutions is a fully-integrated, strategic marketing agency specializing in helping our clients optimize the highest impact areas of their marketing programs. Below is our list of the Top 5 Marketing Trends for 2010 1. Value – Thought, Leadership, Help, Innovations, Green After a year like 2009, all businesses need to be able to define the value they provide to their customers. Are your prices in line with the value that you provide to your clients? Are you sure your competition has not snuck up on you and is offering somethin …
Read The Rest of This Post12/21/2009
Go Green and Save Your Business Money
Categories: Marketing Trends
Greening your business is easier than you think. By doing a few small things you can save energy and resources and save your company money. The economic and business climate has changed over the past few years. Much emphasis has been placed on the downward spiraling economy and how this affects business owners today. Many small businesses and even corporations are closing their doors after years of hard work and dedication. There are several small steps your business can take to save a few dollars here and there; this will help improve your bottom line. There has also been a lot of …
Read The Rest of This Post11/17/2009
Giving for Free - Strategic or Silly?
Categories: Marketing Trends
You always hear people say, "there's no such thing as free..." While this may be true in some cases, there are a multitude of exceptions to this antiquated rule. When you're in business, sometimes giving things away for free is beneficial. In fact, many times, giving something away for free can actually save you money. We are fast approaching a time where the consumer expects to get a lot for free. iPhone apps are free, blogging is free, consuming blog content is free, consuming online newspapers is free, tv shows and songs can be downloaded for free, you can …
Read The Rest of This Post11/11/2009
Transparency in Marketing
Categories: Marketing Trends
There is a lot of talk today about transparency in marketing and what this means. A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in which companies operate behind closed doors and shuttered windows." (By Shel Holtz of Shel Holtz PC , http://blog.holtz.com/index.php) This definition is as good as any for this post on why marketing transparency is so important for your busi …
Read The Rest of This Post09/14/2009
Client Relationship Building - Critical to Your Long-Term Business Success
Categories: Marketing Trends
Changes in the world have made Relationship Marketing to your existing client-base more important than ever. Some of these key changes include: Unlimited access to information and options Decreased overall brand loyalty Perceived and actual commoditization of products and services Blogs, rating systems, and other consumer-driven publishing platforms The downturn in the economy The trend towards the personalization of all products and services Never before has the consumer had so much influence over the products and services they purchase. Previously, bu …
Read The Rest of This Post09/10/2009
When Customer Incentives Become the Expectation
Categories: Marketing TrendsA friend of mine recently moved to Denver and bought a new house. Being new to Colorado, she was unfamiliar with American Furniture Warehouse. As she was perusing the ads a few weeks ago, she was absolutely elated to see that AFW was having a huge Labor Day Sale. I just sort of chuckled to myself, and went on about my day. I figured I would let her stay excited; she'd learn soon enough. What she will come to know, is that AFW is ALWAYS having a sale; there is nothing really special about this particular "Labor Day Sale." Last month it was a "Back t …
Read The Rest of This Post08/08/2009
Product Customization – Are You Keeping Up?
Categories: Marketing TrendsMany companies are finding ways to customize their products and services. This customization allows them to provide an individualized experience for every customer. Customization adds to the novelty of doing business with them, which helps them stand out from their competitors. Below is a list of products and services which illustrate this trend towards increased customization: • Nike & Converse – Design your own shoes …
Read The Rest of This Post07/27/2009
Social Responsibility - A Growing Marketing Niche
Categories: Marketing TrendsThe world as we know it is changing. The current economic situation has people changing their lifestyles to match these challenging times we are in. Unemployment rate is high and it continues to rise, people are cutting back in a variety of ways, and are conserving in areas of their life that they never considered conserving in before. People are re-evaluating their priorities and consumers are changing their buying habits. Companies that are quick to embrace these changes are going to be more likely to prosper in a difficult economic climate. Today many people are losing their jobs, taking pay cuts and as a result, they are learning to reduce their personal spending. Over time, people will become accustomed to this and eventually learn to appreciate and value a more simplified lifestyle. Living more simply will happily coexist with living smarter. Consumer trends drive profits and shape the marketplace. There is a $230 billion marketplace that exists for products and services that meet the needs of consumers who buy based on their personal, social and environmental values. What can your brand do to ensure it will still be relevant in the changing times? …
Read The Rest of This Post04/08/2009
Push the Reset Button on Your Marketing Initiatives
Categories: Marketing TrendsThe markets are topsy turvy. The employment and business landscapes have changed. Everything seems to be in somewhat of a state of flux. I heard once that the Chinese word for crisis is, “Opportunity Riding the Dangerous Wind.” I always remember this. I am truly of the opinion that when drastic change occurs, great opportunities arise, at least for those who are looking for them! Are you someone who stops growing your business when times change or someone who refuses to be beat, no matter what? In a recent South Metro Denver Chamber of Commerce (www.bestchamber.com) m …
Read The Rest of This Post08/03/2008
Starbucks Marketing Observations
Categories: Marketing Trends
Starbucks current branding, marketing and advertising seems to focus on a “return to our roots” effort. They are refocusing on what has made them such a huge success in the world. Using this as an example, we can identify some keys to marketing success in today’s marketplace. This video focuses on the experience of Starbucks. At Starbuck"s website select, “Discover Our Heritage” then, “In The Beginning”. As you watch this video, pull yourself away from the company itself and focus your attention on the messaging, and the specific language t …
Read The Rest of This Post11/20/2007
When you compete on price you lose
Categories: Marketing Trends
Creating unique, relevant and memorable marketing experiences attract new customers, reawaken the interest of existing customers and generate additional demand for products and services. …
Read The Rest of This Post10/08/2007
The more you give away the more clients you get
Categories: Marketing Trends
When people are shopping for a new product or service they want to make the best choice. They are likely thinking: …
Read The Rest of This Post10/07/2007
The most important question in marketing
Categories: Marketing Trends
In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company"s long-term profitability. That question is: …
Read The Rest of This Post10/06/2007
People never buy your product or service
Categories: Marketing Trends
Many business owners don’t know what they are “really” selling. Once you understand what your customers are “actually” buying, you have a much better chance of selling them. …
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