Experience Marketing
03/06/2010
Experience Marketing Example - GM Test Track Ride
Categories: Experience Marketing
The GM “Test Track” ride at Disney World® is a thrilling Experience Marketing example. The ride introduces visitors to the world of automotive safety testing. During this GM (General Motors) sponsored experience, visitors learn about and participate in the rigors of automotive safety testing. This 5½ minute, fast moving, test track ride exposes participants to freezing temperatures, hairpin turns, high G forces and speeds up to 60mph, which makes this the fastest ride at Disney World®. This experience attracts over 7 million visitors a year and is sponso …
Read The Rest of This Post02/08/2010
Using Experience Marketing - Selling Your Bouncy Ball
Categories: Experience Marketing
During a recent trip to Disney World®, I saw many great examples of experience marketing. At Webolutions, while working with our clients, experience marketing seems to be one of the more difficult concepts for people to truly understand and it is definitely one of the more difficult marketing practices to implement. Why? The fact is, that this is something that hardly any businesses understand or are willing to do. So, it is more difficult, There is no roadmap. Creating unique experiences around your brand is not like any other form of marketing. It involves truly changing the wa …
Read The Rest of This Post12/23/2009
Disney: An Experience Marketing Example
Categories: Experience Marketing
During a recent visit to Disney World, I saw some great examples of Experience Marketing which I will be covering in this section of our blog over the next few weeks. After all, Disney’s theme parks are one the ultimate testaments to the concept of Experience Marketing. If all entrepreneurs could somehow capture the passion, vision, imagination and determination of Walt Disney, we would live in a truly amazing world. Let’s break this down a little bit. Disney was first recognized (after several failed business attempts) as an innovator in the world of animation and movies. …
Read The Rest of This Post11/03/2009
Your Employees are The Brand
Categories: Experience Marketing
Company heads and CEO's nationwide spend hundreds of millions annually, "branding" themselves. They collectively sit and decide who they want to be. They come up with this great idea on exactly who they want and need to be, an idea that is guaranteed to set them apart from the competition. They may even go so far as to redesign their Website and create new collateral materials to show off their new flashy brand. However, when you sit down to brand your company, if this brand is not communicated to, and lived out by each and every single one of your employees - …
Read The Rest of This Post09/24/2009
Personalize Your Business Communications - Thank Your Clients
Categories: Experience Marketing
Let your clients know you appreciate their business A few years ago, I moved back to Denver and was looking for a beauty salon that would service all of my beauty needs in one location. It can be challenging to find a full-service salon to meet all of your specific beauty needs, so I asked around for recommendations. I got a personal recommendation from my mom; she really liked the hair stylist at this particular salon, so I went to try it out. Wow, was I impressed with the experience! I walked into the salon, which was located right off of a very busy street in town. …
Read The Rest of This Post09/14/2009
How Much Are Your Bananas? – An Experience-Based, Pricing Model Case Study
Categories: Experience Marketing
Whether you are selling bananas, professional services, or manufactured goods, the client experience you create dictates the price that you can charge and your overall level of client satisfaction About a year or so ago, on my semi-daily visit to Starbucks, I noticed that they started selling bananas. The cost was .90 each. This seemed pricey especially since bananas are available at every grocery store for quite a bit less. I began to notice that some mornings there were no bananas. When I asked why, they told me that on many of days, the bananas sell out early. Starbucks also has c …
Read The Rest of This Post08/13/2009
Increase your Sales by Caring
Categories: Experience MarketingEverybody wants to increase their sales, and is looking for the secret on how to do so. Well, the secret is, there is no such thing. The best way to increase your sales, in my opinion, is really quite simple: CARE; Genuinely Care. Care about your customers. Care about your company. Care about your products/offerings. Care about your coworkers. Simply care. When you truly care, people will know. People like to do business with people that care, bottom line. I went to GNC yesterday to buy a multi-vitamin. I normally don't even shop at GNC, as it seems a little …
Read The Rest of This Post08/10/2009
Efficiency vs. the Experience & Increased Profits
Categories: Experience MarketingWhen evaluating the overall experience you provide to your clients, there is a fine line between the efficiency and speed at which you deliver your products and services vs. the overall interaction you provide. More interaction could lead to a better overall client experience as well as vastly increased profits! Case Study: Lunch at Chipotle I am always amazed at the speed at which the line at Chipotle moves. Like McDonalds, they have a simplified product offering (limited menu and options) and one …
Read The Rest of This Post04/08/2009
The Internal Experience Has to Come First!
Categories: Experience MarketingExperience Marketing is the act of turning regular, ordinary business operations and events into something stimulating, engaging and immersing for the participant. Every interaction with a client, potential client or employee is an opportunity to create an experience! Branded, internal experiences are critical if you expect team members to provide great external experiences for your clients. Krause Kirkpatrick and Bertrand, PC (http://www.kkb-cpa.com) is the region’s only Financial Consulting and CPA firm specializing in the Healthcare industry. As we worked with the princ …
Read The Rest of This Post
