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Experience Marketing
02/01/2012
Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
Categories: Experience Marketing
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Read The Rest of This Post01/09/2012
Experiential Marketing Agency Tip – Incorporating traditions into your experiential marketing
Categories: Experience Marketing
Experiential marketing, if done effectively, should deeply engage a business’s community in a very emotional and meaningful way. Over the holidays, I was thinking a lot about all the traditions we have as a culture and what these mean to us. The traditions in our lives create who we are, how we think, and impact our emotions at the deepest levels. Some of the traditions I am referring to include: Birthdays Christmas Anniversaries Coming of Age Ceremonies (Sweet 16, Bar Mitzvah, turning 21) New Year’s Eve While the religious nature of some o …
Read The Rest of This Post12/12/2011
Experience Marketing Example - Customizing the Experience
Categories: Experience Marketing
Experience marketing involves taking your product or service, and turning it into a unique experience for your customers. In order to be successful, it is important to allow customers to truly “experience” your brand. Taking this a step further, rather than creating a set experience, why not customize the experience to meet the wants and needs of every customer? Defining and standardizing your communications with customers through professional and respectful interactions has long been used as a tool for creating good customer experiences. Companies …
Read The Rest of This Post11/14/2011
Experiential Marketing Example - Step Around the Corner
Categories: Experience MarketingExperiential marketing agencies and a lot of other people may think that experiential marketing has to be difficult and cumbersome in order to be effective. The fact of the matter is that effective experiential marketing can be achieved through the combination of many very simple, intentional processes and procedures, which when combined, create an amazing overall customer experience. This month’s post is titled, “Step Around the Counter”. As you are reading this, consider the literal message, as well as metaphorical applications that this may have for your business. Accura …
Read The Rest of This Post11/05/2011
Relationships: A Timeless Marketing Trend
Categories: Experience Marketing Marketing Trends
Each year, on the Friday before Halloween, you'll find Webolutions at the South Metro Denver Chamber of Commerce's Annual Business Expo. This year, the "Webolutions Marketing Speakeasy" was voted Most Creative Booth. Visitors to the "Bootleg Candy Bar" took a quiz that asked, "What era is your marketing in?" and CEO John Vachalek delivered a seminar on Mobile Marketing. The "speakeasy" theme for the Webolutions booth reflected the 1920's theme for the Expo. "We chose the 1920's theme," said John Brackney, CEO of the Chamber, "to highlig …
Read The Rest of This Post10/14/2011
Experiential Marketing Example - The Webolutions Experience
Categories: Experience Marketing
Experiential marketing is a creative approach to the marketing world. Creating exceptional experiences and evoking positive emotions is at the heart of experience marketing. Webolutions promotes Experiential Marketing to our clients, but do we practice what we preach? We sure do! That’s where I come in as the Experience Coordinator at Webolutions. We take Experiential Marketing so seriously, that my job is dedicated to creating memorable and exciting experiences for our guests. It is my responsibility to ensure that anyone who walks through our doors has a stimulating experience w …
Read The Rest of This Post10/06/2011
Creating a Great Internal Experience - Webolutions Lunch Club
Categories: Experience Marketing
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-style-parent:""; font-size:10.0pt;"Times New Roman","serif";} Webolutions® is all about experiencial marketing. We live and breathe experience marketing. For our clients, we help them create an experience around their brand – some companies need help with their internal …
Read The Rest of This Post09/19/2011
Experiential Marketing Example – Continued - Glenwood Canyon Brewpub - Case Study
Categories: Experience Marketing Marketing Trends Social Marketing
Experiential Marketing and the impact it has on your social media (thus your overall reputation) is replacing the attention most businesses paid to their conventional advertising strategies. This series of posts will serve an interactive case study in the areas Experience Marketing, Social Media Marketing, Marketing Trends and more. Read on and see what you think. On 7/26/2011 we published a post outlining the experience I had on 5/30/2011 when my family visited the Glenwood Canyon Brewpub at the Hotel Denver in Glenwood Springs. As part of this …
Read The Rest of This Post07/29/2011
Denver Social Media: Webolutions Klout Nets Metromint Perk Experience
Categories: Experience Marketing Social Marketing
Dear Influencer, A little (bird) told me you've got a ton of Klout! Your audience trusts you to create great content, and you tell it like it is. Your influence has earned you this Klout Perk! Enjoy and let us know if you have any feedback. Thanks, Joe Fernandez, Founder & CEO and the Klout team As per Klout's clearly stated Influencer Code of Ethics, it is incumbent upon us to disclose we received a sample of Metromint water. We received the product because we, "are influential and have authority on topics related to the product." We are also, "welcome to tell the wor …
Read The Rest of This Post07/26/2011
Experiential Marketing Example – Glenwood Canyon Brewpub - An Interactive Case Study
Categories: Experience Marketing Marketing Trends Social Marketing
Experiential Marketing deals with an overall customer or client experience. It focuses on how the customer feels and what they experience during their entire engagement with your business. This engagement might begin to occur before they actually meet with you via the correspondence you have before they come in. It occurs while they meet or visit with you and it has the ability to continue as long as the communications continue. This continuance of the communication provides a huge opportunity for businesses to stand out and keep the experience of their brand alive in the custo …
Read The Rest of This Post06/28/2011
What Is Experiential Marketing?
Categories: Experience Marketing
Experiential Marketing seems to be on the forefront of minds anymore, as the "way" to market their products. But what IS experiential marketing exactly, and who is doing it well? Experiential Marketing is more than simply "event marketing", which it can often be confused with. Rather, experiential marketing is a way to engage your consumers with your product, allowing them to "experience" your product, utilizing as many senses as possible. In this day and age, consumers are skeptical of the "traditional advertising" methods, such as radio and tv, …
Read The Rest of This Post04/05/2011
Experiential Marketing Examples :The Las Vegas Coca Cola Experience
Categories: Experience Marketing
Experiential marketing agencies like Webolutions help clients connect with customers on a more personal basis. We create true engagement between brand and its customers. In an era of social media marketing and extreme word of mouth connectivity, this is critical. Coca-Cola is consistently ranked as the most recognized brand in the world. As well, Diet Coke recently became the 2nd most globally consumed soft drink, beating out Pepsi. In case you have missed our previous posts about experiential marketing, success in this marketing discipline demands a change in your advertising and marketin …
Read The Rest of This Post04/05/2011
Experience Marketing Example: Adding the Wow Factor
Categories: Experience Marketing
Demand for "Experience" is Increasing It's just a fact - consumers are demanding more out of their money; more bang for their buck; more value for their dollar. In order for businesses to keep customers happy, and to not lose these customers alltogether, companies need to deliver more than just what is expected. They need to raise their offering past the basic "service" and turn it into an unforgettable, "wow" experience. One such company that is changing their business model into more of an experience than a service is Wow Events Denver. Aptly …
Read The Rest of This Post01/10/2011
My Experience Marketing Experience - Grease Monkey
Categories: Experience Marketing
Does a Great Experience ALWAYS Justify the Extra Cost? For the past 3 years, I have gotten my oil changed at Grease Monkey, mainly due to the fact that it is walking distance from work, and I can just run over on my lunch break for an oil change. Up until this last oil change, I was always forced to get Synthetic Oil, thanks to the demands of my needy luxury vehicle. For anyone that uses synthetic oil, you know that when it comes to oil changes, Synthetic Oil = WAY MORE MONEY. Needless to say, I was excited to drive my new Toyota to Grease Monkey the other day, knowing that …
Read The Rest of This Post11/05/2010
Marketing Trends 2011: Webolutions at the South Metro Denver Business Expo
Categories: Experience Marketing
Webolutions was a proud exhibitor at the South Metro Denver Chamber of Commerce's annual business expo on October 29, 2010. We were proud to receive several awards, including "Best in Show" for our "Planet Webo"-themed booth. Our CEO, John Vachalek, was honored with the Chamber's Leadership in Motion Award for his activism in the Denver business community. John's seminar, Top 10 Keys for Successful Marketing in 2011, was praised as providing "spot on," immediately applicable information. This month, our events include a November 9 International Breakfast …
Read The Rest of This Post09/07/2010
Experience Marketing Example: LEGO - Creating an Experience with Intention
Categories: Experience Marketing
The Lego Experience LEGO is quickly becoming more and more known for the “LEGO Experience." Hot off of their latest “LEGO Experience” tour, LEGO set out to let children and adults alike immerse themselves in the experience, and all that the LEGO brand has to offer. This ranged from hands-on experiences, minds-on experiences, family games and challenges, video games, and even inspiration models. The LEGO experience spans wider than just their recent tour, however. In fact, at every touch point, they focus on delivering a very specific, intention …
Read The Rest of This Post07/01/2010
Experience Marketing Example - "Blue One" The Slug Bug Game
Categories: Experience Marketing
Experience Marketing transforms a product or service into something which engages people’s senses and reaches them on an emotional level. It connects people to a product in ways beyond the use of the product itself. The Punch Buggy game surrounding the Volkswagen brand is a great example of this. To play, whenever someone sees a Volkswagen Beetle (some play by qualifying all Volkswagens) you shout out “Punch Buggy” and gently punch the other player in the arm, thus scoring a point. Recently, for further proof of the vehicle spotted, many players are simply saying the c …
Read The Rest of This Post04/12/2010
Marketing Trends: Experience Marketing Defined
Categories: Experience Marketing
Experience Marketing or Experiential Marketing can be defined as: Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company. Some great examples of Experience Marketing or Experiential Marketing include: Disney World® - An interactive playground to promote the product of movies & entertainment. This is “The most magical place on earth” where customers are called “guests” and employees are called “cast members.” Starbucks Coffee – A tota …
Read The Rest of This Post03/06/2010
Experience Marketing Example - GM Test Track Ride
Categories: Experience Marketing
The GM “Test Track” ride at Disney World® is a thrilling Experience Marketing example. The ride introduces visitors to the world of automotive safety testing. During this GM (General Motors) sponsored experience, visitors learn about and participate in the rigors of automotive safety testing. This 5½ minute, fast moving, test track ride exposes participants to freezing temperatures, hairpin turns, high G forces and speeds up to 60mph, which makes this the fastest ride at Disney World®. This experience attracts over 7 million visitors a year and is sponso …
Read The Rest of This Post02/08/2010
Using Experience Marketing - Selling Your Bouncy Ball
Categories: Experience Marketing
During a recent trip to Disney World®, I saw many great examples of experience marketing. At Webolutions, while working with our clients, experience marketing seems to be one of the more difficult concepts for people to truly understand and it is definitely one of the more difficult marketing practices to implement. Why? The fact is, that this is something that hardly any businesses understand or are willing to do. So, it is more difficult, There is no roadmap. Creating unique experiences around your brand is not like any other form of marketing. It involves truly changing the wa …
Read The Rest of This Post12/23/2009
Disney: An Experience Marketing Example
Categories: Experience Marketing
During a recent visit to Disney World, I saw some great examples of Experience Marketing which I will be covering in this section of our blog over the next few weeks. After all, Disney’s theme parks are one the ultimate testaments to the concept of Experience Marketing. If all entrepreneurs could somehow capture the passion, vision, imagination and determination of Walt Disney, we would live in a truly amazing world. Let’s break this down a little bit. Disney was first recognized (after several failed business attempts) as an innovator in the world of animation and movies. …
Read The Rest of This Post11/03/2009
Your Employees are The Brand
Categories: Experience Marketing
Company heads and CEO's nationwide spend hundreds of millions annually, "branding" themselves. They collectively sit and decide who they want to be. They come up with this great idea on exactly who they want and need to be, an idea that is guaranteed to set them apart from the competition. They may even go so far as to redesign their Website and create new collateral materials to show off their new flashy brand. However, when you sit down to brand your company, if this brand is not communicated to, and lived out by each and every single one of your employees - …
Read The Rest of This Post09/24/2009
Personalize Your Business Communications - Thank Your Clients
Categories: Experience Marketing
Let your clients know you appreciate their business A few years ago, I moved back to Denver and was looking for a beauty salon that would service all of my beauty needs in one location. It can be challenging to find a full-service salon to meet all of your specific beauty needs, so I asked around for recommendations. I got a personal recommendation from my mom; she really liked the hair stylist at this particular salon, so I went to try it out. Wow, was I impressed with the experience! I walked into the salon, which was located right off of a very busy street in town. …
Read The Rest of This Post09/14/2009
How Much Are Your Bananas? – An Experience-Based, Pricing Model Case Study
Categories: Experience Marketing
Whether you are selling bananas, professional services, or manufactured goods, the client experience you create dictates the price that you can charge and your overall level of client satisfaction About a year or so ago, on my semi-daily visit to Starbucks, I noticed that they started selling bananas. The cost was .90 each. This seemed pricey especially since bananas are available at every grocery store for quite a bit less. I began to notice that some mornings there were no bananas. When I asked why, they told me that on many of days, the bananas sell out early. Starbucks also has c …
Read The Rest of This Post08/13/2009
Increase your Sales by Caring
Categories: Experience MarketingEverybody wants to increase their sales, and is looking for the secret on how to do so. Well, the secret is, there is no such thing. The best way to increase your sales, in my opinion, is really quite simple: CARE; Genuinely Care. Care about your customers. Care about your company. Care about your products/offerings. Care about your coworkers. Simply care. When you truly care, people will know. People like to do business with people that care, bottom line. I went to GNC yesterday to buy a multi-vitamin. I normally don't even shop at GNC, as it seems a little …
Read The Rest of This Post08/10/2009
Efficiency vs. the Experience & Increased Profits
Categories: Experience MarketingWhen evaluating the overall experience you provide to your clients, there is a fine line between the efficiency and speed at which you deliver your products and services vs. the overall interaction you provide. More interaction could lead to a better overall client experience as well as vastly increased profits! Case Study: Lunch at Chipotle I am always amazed at the speed at which the line at Chipotle moves. Like McDonalds, they have a simplified product offering (limited menu and options) and one …
Read The Rest of This Post04/08/2009
The Internal Experience Has to Come First!
Categories: Experience MarketingExperience Marketing is the act of turning regular, ordinary business operations and events into something stimulating, engaging and immersing for the participant. Every interaction with a client, potential client or employee is an opportunity to create an experience! Branded, internal experiences are critical if you expect team members to provide great external experiences for your clients. Krause Kirkpatrick and Bertrand, PC (http://www.kkb-cpa.com) is the region’s only Financial Consulting and CPA firm specializing in the Healthcare industry. As we worked with the princ …
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