- 6.5.13 - Experiential Marketing: Great Info Yields Great Results with QR Codes
- 6.5.13 - Current Marketing Trends- Content Marketing is a Must
- 6.4.13 - Webolutions Analytics: Measuring Online Presence & Effectiveness Over Time
- 5.22.13 - Denver Social Media Marketing Group Adds Advertising to Social Media Strategy Plans
- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
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Experience Marketing
06/05/2013
Experiential Marketing: Great Info Yields Great Results with QR Codes
Categories: Experience Marketing
As Director of Strategy for a leading Denver marketing agency, I often get asked the question, “Are QR codes dead?” When it came up again this week, I felt it was time to set the record straight. The answer is a decided “NO!” Far from being dead, QR code usage continues to grow. A recent survey by Pitney Bowes showed that, among younger, heavy smart-phone users, over 40% have scanned a QR code in the past year. Per the chart below, the two biggest applications for QR codes are magazines and direct mail, however posters, point of sale materials and packaging are gro …
Read The Rest of This Post05/03/2013
A Child's Experience at a Day in the Life of Dad
Categories: Experience Marketing Social Marketing
Expanded in 2003 from the original Take Your Daughter to Work Day, Take Your Child to Work Day is designed to include both genders and to provide both boys and girls with the opportunity to explore and experience careers and a day in the life of the professional world. Here at Webolutions, we wanted Take Your Child to Work Day to go beyond the average “shadow” of an adult. We wanted them to experience what the parent in their lives does during the work day and present them the value of their education and help them discover the power and possibilities associat …
Read The Rest of This Post05/02/2013
Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
Categories: Experience Marketing
How excited were you to go to work today? Did you pop out of bed with a smile, knowing that your day was going to be full of good fun, camaraderie and fulfilling customer interactions or did you trudge to work wishing you could be anywhere else in the world? While it might be a lot to ask that every employee face each day with a smile, it is certainly something to shoot for and something that has been proven to pay back with dividends. To prove this point, let’s analyze the case of Wild Blue Car Wash. In 2010, Colorado Springs car wash owner David Begin was at his wit’s end. H …
Read The Rest of This Post04/10/2013
Experiential Marketing Agency Tips: Creating an Experience Worth Talking About
Categories: Experience Marketing
Remember a time you couldn’t stop talking about a place to your friends? I once had a dentist whose hands were so tiny, she could work miracles and you hardly knew it was happening. I told everyone I knew that I’d found the key to painless dentistry, and those friends that visited her showered me with thanks. I realize that small hands isn’t exactly a change most dentists can easily make to create more buzz around their practice, but every business needs to think about the experiences they create for their customers each day and determine if they are the type that will ge …
Read The Rest of This Post03/04/2013
Experience Marketing: Design Smart Feedback to Show Value to Clients
Categories: Experience Marketing
Helping our clients create memorable experience marketing programs is an important part the work we do at Webolutions every day. While many only think of experience marketing when discussing a tradeshow or a seminar, there are many opportunities in your normal business processes to design experiences that will set you apart from your competitors. The recent book, The Power Of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, recounts the innovative approach used in the early 1900s to build a new product called Pepsodent into one of the world’s most recognized brands. …
Read The Rest of This Post02/08/2013
Experience Marketing – Transform the Everyday with Fun & Creativity
Categories: Experience Marketing
At Webolutions, we work with our clients to engage their community with branding messages that focus on the experience they create. Thoughtful experience marketing offers the opportunity to change routine transactions into powerful events that demonstrate the value of your business. We reviewed different ways to deepen the impact of your brand in a recent post. A great example of experiential marketing continues to be the Fun Theory from Volkswagen. The overall concept was to engage people to invent creative ways to make every day activities more fun. Over 700 people submitted different id …
Read The Rest of This Post01/08/2013
Experience Marketing: What Does Your Tagline Say About Your Business?
Categories: Experience Marketing
We work with our clients at Webolutions to develop a unique and engaging customer experience that will set them apart from their competition. This focus on experience marketing elevates our clients’ messages beyond more common commodity, product and service messages. A tagline or slogan can be a powerful marketing asset when it concisely conveys the experience of doing business with your brand. Here are some examples of current taglines in the marketplace: “It’s Amazing What Soup Can Do.” (Campbell’s Soup). This tagline tries to mix experience (amazing) wit …
Read The Rest of This Post01/03/2013
Monsters University: Where Experience Meets Internet Marketing
Categories: Experience Marketing Online Marketing
At Webolutions we emphasize the importance of the experience of your brand as a powerful marketing tool. This means having a consistent and positive experience for every interaction your customers have with your company, including your website. In 2009, John Vachalek wrote an article about the impression that the experience of visiting Disney World had on him and his family. Today, Disney is taking that experience even further with the interactive website they have created to promote their new movie, Monsters University. If you do a search for “Monsters University” which, as of …
Read The Rest of This Post11/29/2012
Experiential Marketing – Turn Showrooming Into An Opportunity
Categories: Experience Marketing
Showrooming is the most common name for a developing trend in retail marketing. When customers visit a brick-and-mortar store to try on or test drive a product and then leave the store to complete their purchase online, they are showrooming. The reason for making the final purchase online is normally a lower price. There is a growing concern among many retailers that showrooming will quickly have an increased impact on their bottom line. Turn this potentially negative marketing trend into an opportunity by creating an experience in your retail store that adds so much value that it cannot be …
Read The Rest of This Post11/05/2012
Experiential Marketing Agency Tips – Ways to Broaden the Scope of Your Brand Experience
Categories: Experience Marketing
As a full-service Experiential Marketing Agency, Webolutions frequently works with clients to review all of the different ways their brand connects with clients, and find ways to turn those touch points into memorable experiences. When does the experience of your brand begin? If you own a restaurant, it would be easy to say the experience of your establishment begins when your guests open the front door and ends when they pay their check. In the current marketplace, it’s important to think bigger than that to set yourself apart from all of the other choice that are available today. …
Read The Rest of This Post10/02/2012
Experiential Marketing Agency Tips – Creating an Experience Checklist
Categories: Experience Marketing
As an Experiential Marketing Agency, one of our primary responsibilities at Webolutions is to help our clients create amazing experiences. Amazing experiences are one of the keys to creating a strong brand. The more your company can be associated with novel and enjoyable experiences in people’s lives, The more brand loyalty you will achieve. The higher your employee retention rates will be. The more referrals you will receive. The more business you will receive from your existing clients. The more overall success you will enjoy. Creating an amazing e …
Read The Rest of This Post09/10/2012
Experiential Marketing Agencies Tips – How to Generate Positive Online Reviews
Categories: Experience Marketing
As a full-service Experiential Marketing Agency, one of Webolutions' primary goals is to help our clients ensure the creation of positive online reviews by their clients and customers. This activity is critical to all business’ marketing success. The current degree of importance of your positive online reviews may vary based on your specific type of business. If you are a restaurant or hotel, positive online reviews are already the life blood of your business. If you are a law firm, CPA firm, or other professional service company, these may currently have less impact, however t …
Read The Rest of This Post08/06/2012
Experiential Marketing Example – Bass Pro Shops Outdoor World
Categories: Experience Marketing
“Welcome Fisherman, Hunters and Other Liars”. This is written at the entrance of Bass Pro Shop Outdoor World in Denver, CO. This incredible Mecca of everything fishing, hunting and outdoors, is a great example of a company’s experience becoming their brand. Bass Pro Shops Outdoor World locations reach sizes of up to 300,000 square feet and each of these locations features: • An impressive hunting lodge and outdoors decor • Huge taxidermy mounts of wildlife indigenous to that location • A water f …
Read The Rest of This Post07/09/2012
Experiential Marketing Example – Microsoft Store Summer Camps for Kids
Categories: Experience Marketing
Engaging people and working to build communities around your brand are some of the key elements as to what makes experiential marketing so effective. Summer is the time for kids and camps, and Microsoft is capitalizing on this to create an amazing experience which utilizes all the elements necessary for a perfect experience marketing example. During July and August, the Microsoft store is offering free camps to kids between the age of 8 to 10 years old. These week-long camps go for two-hours a day and explore some really neat topics: • Digital Movie Madness - develop …
Read The Rest of This Post05/29/2012
Experiential Marketing Example – Casa Bonita a Denver tradition WOW!
Categories: Experience Marketing
In past posts, we’ve stated that in order to create an impactful experience around your brand, you need to: Provide a great product Provide a very good level of service Create an exceptional experience around the delivery of your product or service Casa Bonita does all of this in spades. If you have not been to this Denver landmark and you want to witness a truly unique experience, you should plan a visit. Casa Bonita is housed in a fairly non-descript shopping center in Lakewood, Colorado. It opened in 1974 and it is consistently ranked as one of the top places to v …
Read The Rest of This Post04/30/2012
Experiential Marketing Example – HoneyBaked Ham - An Experience Worth Every Penny
Categories: Experience Marketing
In order to succeed at experience marketing, you must: • Provide a great product • Provide a very good level of service • Create an exceptional experience around delivery of your product or service To be considered exceptional, the experience you create must vastly exceed the expectations your customers would have from other people offering like products in the marketplace. When you are able to provide this unique experience to your customers, you will be able to achieve increased sales, more referrals and lessen the …
Read The Rest of This Post04/02/2012
Experience Marketing Example -Fabergé Integrates Marketing for The Big Egg Hunt
Categories: Experience Marketing
The Big Egg Hunt from Fabergé is wrapping up this week in London and is a great example of combining the online and offline components of a marketing campaign to build an experience that is bigger than the sum of its parts. The promotion began a few months ago when 209 eggs were distributed to artists, designers, architects and other creative professionals to decorate in their unique style. These two-and-a-half-foot-tall eggs were then put on display in February to kick off the Big Egg Hunt and they spent six weeks in various locations all over the United Kingdom's capital. All o …
Read The Rest of This Post03/06/2012
Experiential Marketing Example – Certified Plumbing – An Old Fashion Great Service Experience
Categories: Experience Marketing
Experiential Marketing, when done effectively, should reach people on a personal and emotional level. This goes beyond a great product and the expected level of service. It has to do with the extra things that a business does to truly create a great experience around their offering. Certified Plumbing Company has been a successful, family-run, Denver plumbing company since 1969. Glenn Kenny grew up working in his dad’s plumbing business here in Denver, he has over 40 years experience, is a certified master plumber, and takes great pride making sure that each job is …
Read The Rest of This Post02/14/2012
Experiential Marketing: What's in a Name?
Categories: Experience Marketing
There comes a time in the life of every company when they need to re-brand - revitalize and refreshen their image. But to what extent does this need to be done? Exactly what does a company need to change in order to revamp their image? Bank of America is one such company looking for a dramatic image boost. After its attempt to levy ATM card surcharges to customers, and its recent slip into the number 2 spot as the nation's largest bank (behind JP Morgan Chase), the company is desperately seeking new brand positioning. They know they need a deeper sense of purpose that …
Read The Rest of This Post02/01/2012
Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
Categories: Experience Marketing
For the second year in a row, Webolutions® participated in the Annual Grocery Cart Races at Safeway On Havana Street to support Comitis Crisis Center. This event was created by Gayle Jetchick, Executive Director of the Havana Business Improvement District. The Havana Business Improvement District’s mission is to create experiences that make your life more interesting. This is an event that will definitely make your life more interesting! This event was composed to support Comitis Crisis Center – a food bank in Aurora, CO that serves many people every single day. Their mi …
Read The Rest of This Post01/09/2012
Experiential Marketing Agency Tip – Incorporating traditions into your experiential marketing
Categories: Experience Marketing
Experiential marketing, if done effectively, should deeply engage a business’s community in a very emotional and meaningful way. Over the holidays, I was thinking a lot about all the traditions we have as a culture and what these mean to us. The traditions in our lives create who we are, how we think, and impact our emotions at the deepest levels. Some of the traditions I am referring to include: Birthdays Christmas Anniversaries Coming of Age Ceremonies (Sweet 16, Bar Mitzvah, turning 21) New Year’s Eve While the religious nature of some o …
Read The Rest of This Post12/12/2011
Experience Marketing Example - Customizing the Experience
Categories: Experience Marketing
Experience marketing involves taking your product or service, and turning it into a unique experience for your customers. In order to be successful, it is important to allow customers to truly “experience” your brand. Taking this a step further, rather than creating a set experience, why not customize the experience to meet the wants and needs of every customer? Defining and standardizing your communications with customers through professional and respectful interactions has long been used as a tool for creating good customer experiences. Companies …
Read The Rest of This Post11/14/2011
Experiential Marketing Example - Step Around the Corner
Categories: Experience MarketingExperiential marketing agencies and a lot of other people may think that experiential marketing has to be difficult and cumbersome in order to be effective. The fact of the matter is that effective experiential marketing can be achieved through the combination of many very simple, intentional processes and procedures, which when combined, create an amazing overall customer experience. This month’s post is titled, “Step Around the Counter”. As you are reading this, consider the literal message, as well as metaphorical applications that this may have for your business. Accura …
Read The Rest of This Post11/05/2011
Relationships: A Timeless Marketing Trend
Categories: Experience Marketing Marketing Trends
Each year, on the Friday before Halloween, you'll find Webolutions at the South Metro Denver Chamber of Commerce's Annual Business Expo. This year, the "Webolutions Marketing Speakeasy" was voted Most Creative Booth. Visitors to the "Bootleg Candy Bar" took a quiz that asked, "What era is your marketing in?" and CEO John Vachalek delivered a seminar on Mobile Marketing. The "speakeasy" theme for the Webolutions booth reflected the 1920's theme for the Expo. "We chose the 1920's theme," said John Brackney, CEO of the Chamber, "to highlig …
Read The Rest of This Post10/14/2011
Experiential Marketing Example - The Webolutions Experience
Categories: Experience Marketing
Experiential marketing is a creative approach to the marketing world. Creating exceptional experiences and evoking positive emotions is at the heart of experience marketing. Webolutions promotes Experiential Marketing to our clients, but do we practice what we preach? We sure do! That’s where I come in as the Experience Coordinator at Webolutions. We take Experiential Marketing so seriously, that my job is dedicated to creating memorable and exciting experiences for our guests. It is my responsibility to ensure that anyone who walks through our doors has a stimulating experience w …
Read The Rest of This Post10/06/2011
Creating a Great Internal Experience - Webolutions Lunch Club
Categories: Experience Marketing
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-style-parent:""; font-size:10.0pt;"Times New Roman","serif";} Webolutions® is all about experiencial marketing. We live and breathe experience marketing. For our clients, we help them create an experience around their brand – some companies need help with their internal …
Read The Rest of This Post09/19/2011
Experiential Marketing Example – Continued - Glenwood Canyon Brewpub - Case Study
Categories: Experience Marketing Marketing Trends Social Marketing
Experiential Marketing and the impact it has on your social media (thus your overall reputation) is replacing the attention most businesses paid to their conventional advertising strategies. This series of posts will serve an interactive case study in the areas Experience Marketing, Social Media Marketing, Marketing Trends and more. Read on and see what you think. On 7/26/2011 we published a post outlining the experience I had on 5/30/2011 when my family visited the Glenwood Canyon Brewpub at the Hotel Denver in Glenwood Springs. As part of this …
Read The Rest of This Post07/29/2011
Denver Social Media: Webolutions Klout Nets Metromint Perk Experience
Categories: Experience Marketing Social Marketing
Dear Influencer, A little (bird) told me you've got a ton of Klout! Your audience trusts you to create great content, and you tell it like it is. Your influence has earned you this Klout Perk! Enjoy and let us know if you have any feedback. Thanks, Joe Fernandez, Founder & CEO and the Klout team As per Klout's clearly stated Influencer Code of Ethics, it is incumbent upon us to disclose we received a sample of Metromint water. We received the product because we, "are influential and have authority on topics related to the product." We are also, "welcome to tell the wor …
Read The Rest of This Post07/26/2011
Experiential Marketing Example – Glenwood Canyon Brewpub - An Interactive Case Study
Categories: Experience Marketing Marketing Trends Social Marketing
Experiential Marketing deals with an overall customer or client experience. It focuses on how the customer feels and what they experience during their entire engagement with your business. This engagement might begin to occur before they actually meet with you via the correspondence you have before they come in. It occurs while they meet or visit with you and it has the ability to continue as long as the communications continue. This continuance of the communication provides a huge opportunity for businesses to stand out and keep the experience of their brand alive in the custo …
Read The Rest of This Post06/28/2011
What Is Experiential Marketing?
Categories: Experience Marketing
Experiential Marketing seems to be on the forefront of minds anymore, as the "way" to market their products. But what IS experiential marketing exactly, and who is doing it well? Experiential Marketing is more than simply "event marketing", which it can often be confused with. Rather, experiential marketing is a way to engage your consumers with your product, allowing them to "experience" your product, utilizing as many senses as possible. In this day and age, consumers are skeptical of the "traditional advertising" methods, such as radio and tv, …
Read The Rest of This Post04/05/2011
Experiential Marketing Examples :The Las Vegas Coca Cola Experience
Categories: Experience Marketing
Experiential marketing agencies like Webolutions help clients connect with customers on a more personal basis. We create true engagement between brand and its customers. In an era of social media marketing and extreme word of mouth connectivity, this is critical. Coca-Cola is consistently ranked as the most recognized brand in the world. As well, Diet Coke recently became the 2nd most globally consumed soft drink, beating out Pepsi. In case you have missed our previous posts about experiential marketing, success in this marketing discipline demands a change in your advertising and marketin …
Read The Rest of This Post04/05/2011
Experience Marketing Example: Adding the Wow Factor
Categories: Experience Marketing
Demand for "Experience" is Increasing It's just a fact - consumers are demanding more out of their money; more bang for their buck; more value for their dollar. In order for businesses to keep customers happy, and to not lose these customers alltogether, companies need to deliver more than just what is expected. They need to raise their offering past the basic "service" and turn it into an unforgettable, "wow" experience. One such company that is changing their business model into more of an experience than a service is Wow Events Denver. Aptly …
Read The Rest of This Post01/10/2011
My Experience Marketing Experience - Grease Monkey
Categories: Experience Marketing
Does a Great Experience ALWAYS Justify the Extra Cost? For the past 3 years, I have gotten my oil changed at Grease Monkey, mainly due to the fact that it is walking distance from work, and I can just run over on my lunch break for an oil change. Up until this last oil change, I was always forced to get Synthetic Oil, thanks to the demands of my needy luxury vehicle. For anyone that uses synthetic oil, you know that when it comes to oil changes, Synthetic Oil = WAY MORE MONEY. Needless to say, I was excited to drive my new Toyota to Grease Monkey the other day, knowing that …
Read The Rest of This Post11/05/2010
Marketing Trends 2011: Webolutions at the South Metro Denver Business Expo
Categories: Experience Marketing
Webolutions was a proud exhibitor at the South Metro Denver Chamber of Commerce's annual business expo on October 29, 2010. We were proud to receive several awards, including "Best in Show" for our "Planet Webo"-themed booth. Our CEO, John Vachalek, was honored with the Chamber's Leadership in Motion Award for his activism in the Denver business community. John's seminar, Top 10 Keys for Successful Marketing in 2011, was praised as providing "spot on," immediately applicable information. This month, our events include a November 9 International Breakfast …
Read The Rest of This Post09/07/2010
Experience Marketing Example: LEGO - Creating an Experience with Intention
Categories: Experience Marketing
The Lego Experience LEGO is quickly becoming more and more known for the “LEGO Experience." Hot off of their latest “LEGO Experience” tour, LEGO set out to let children and adults alike immerse themselves in the experience, and all that the LEGO brand has to offer. This ranged from hands-on experiences, minds-on experiences, family games and challenges, video games, and even inspiration models. The LEGO experience spans wider than just their recent tour, however. In fact, at every touch point, they focus on delivering a very specific, intention …
Read The Rest of This Post07/01/2010
Experience Marketing Example - "Blue One" The Slug Bug Game
Categories: Experience Marketing
Experience Marketing transforms a product or service into something which engages people’s senses and reaches them on an emotional level. It connects people to a product in ways beyond the use of the product itself. The Punch Buggy game surrounding the Volkswagen brand is a great example of this. To play, whenever someone sees a Volkswagen Beetle (some play by qualifying all Volkswagens) you shout out “Punch Buggy” and gently punch the other player in the arm, thus scoring a point. Recently, for further proof of the vehicle spotted, many players are simply saying the c …
Read The Rest of This Post04/12/2010
Marketing Trends: Experience Marketing Defined
Categories: Experience Marketing
Experience Marketing or Experiential Marketing can be defined as: Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company. Some great examples of Experience Marketing or Experiential Marketing include: Disney World® - An interactive playground to promote the product of movies & entertainment. This is “The most magical place on earth” where customers are called “guests” and employees are called “cast members.” Starbucks Coffee – A tota …
Read The Rest of This Post03/06/2010
Experience Marketing Example - GM Test Track Ride
Categories: Experience Marketing
The GM “Test Track” ride at Disney World® is a thrilling Experience Marketing example. The ride introduces visitors to the world of automotive safety testing. During this GM (General Motors) sponsored experience, visitors learn about and participate in the rigors of automotive safety testing. This 5½ minute, fast moving, test track ride exposes participants to freezing temperatures, hairpin turns, high G forces and speeds up to 60mph, which makes this the fastest ride at Disney World®. This experience attracts over 7 million visitors a year and is sponso …
Read The Rest of This Post02/08/2010
Using Experience Marketing - Selling Your Bouncy Ball
Categories: Experience Marketing
During a recent trip to Disney World®, I saw many great examples of experience marketing. At Webolutions, while working with our clients, experience marketing seems to be one of the more difficult concepts for people to truly understand and it is definitely one of the more difficult marketing practices to implement. Why? The fact is, that this is something that hardly any businesses understand or are willing to do. So, it is more difficult, There is no roadmap. Creating unique experiences around your brand is not like any other form of marketing. It involves truly changing the wa …
Read The Rest of This Post12/23/2009
Disney: An Experience Marketing Example
Categories: Experience Marketing
During a recent visit to Disney World, I saw some great examples of Experience Marketing which I will be covering in this section of our blog over the next few weeks. After all, Disney’s theme parks are one the ultimate testaments to the concept of Experience Marketing. If all entrepreneurs could somehow capture the passion, vision, imagination and determination of Walt Disney, we would live in a truly amazing world. Let’s break this down a little bit. Disney was first recognized (after several failed business attempts) as an innovator in the world of animation and movies. …
Read The Rest of This Post11/03/2009
Your Employees are The Brand
Categories: Experience Marketing
Company heads and CEO's nationwide spend hundreds of millions annually, "branding" themselves. They collectively sit and decide who they want to be. They come up with this great idea on exactly who they want and need to be, an idea that is guaranteed to set them apart from the competition. They may even go so far as to redesign their Website and create new collateral materials to show off their new flashy brand. However, when you sit down to brand your company, if this brand is not communicated to, and lived out by each and every single one of your employees - …
Read The Rest of This Post09/24/2009
Personalize Your Business Communications - Thank Your Clients
Categories: Experience Marketing
Let your clients know you appreciate their business A few years ago, I moved back to Denver and was looking for a beauty salon that would service all of my beauty needs in one location. It can be challenging to find a full-service salon to meet all of your specific beauty needs, so I asked around for recommendations. I got a personal recommendation from my mom; she really liked the hair stylist at this particular salon, so I went to try it out. Wow, was I impressed with the experience! I walked into the salon, which was located right off of a very busy street in town. …
Read The Rest of This Post09/14/2009
How Much Are Your Bananas? – An Experience-Based, Pricing Model Case Study
Categories: Experience Marketing
Whether you are selling bananas, professional services, or manufactured goods, the client experience you create dictates the price that you can charge and your overall level of client satisfaction About a year or so ago, on my semi-daily visit to Starbucks, I noticed that they started selling bananas. The cost was .90 each. This seemed pricey especially since bananas are available at every grocery store for quite a bit less. I began to notice that some mornings there were no bananas. When I asked why, they told me that on many of days, the bananas sell out early. Starbucks also has c …
Read The Rest of This Post08/13/2009
Increase your Sales by Caring
Categories: Experience MarketingEverybody wants to increase their sales, and is looking for the secret on how to do so. Well, the secret is, there is no such thing. The best way to increase your sales, in my opinion, is really quite simple: CARE; Genuinely Care. Care about your customers. Care about your company. Care about your products/offerings. Care about your coworkers. Simply care. When you truly care, people will know. People like to do business with people that care, bottom line. I went to GNC yesterday to buy a multi-vitamin. I normally don't even shop at GNC, as it seems a little …
Read The Rest of This Post08/10/2009
Efficiency vs. the Experience & Increased Profits
Categories: Experience MarketingWhen evaluating the overall experience you provide to your clients, there is a fine line between the efficiency and speed at which you deliver your products and services vs. the overall interaction you provide. More interaction could lead to a better overall client experience as well as vastly increased profits! Case Study: Lunch at Chipotle I am always amazed at the speed at which the line at Chipotle moves. Like McDonalds, they have a simplified product offering (limited menu and options) and one …
Read The Rest of This Post04/08/2009
The Internal Experience Has to Come First!
Categories: Experience MarketingExperience Marketing is the act of turning regular, ordinary business operations and events into something stimulating, engaging and immersing for the participant. Every interaction with a client, potential client or employee is an opportunity to create an experience! Branded, internal experiences are critical if you expect team members to provide great external experiences for your clients. KKB, PC (http://www.kkb-cpa.com) is the region’s only Financial Consulting and CPA firm specializing in the Healthcare industry. As we worked with the principals of this firm to help d …
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