- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
- 5.2.13 - Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
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Archived Posts - July 2012
07/26/2012
Marketing Strategy: Integrating Social Media and Traditional Advertising
Categories: Marketing Trends Social Marketing
“Find us on Facebook,” often with an accompanying incentive, has replaced, “Get it at these fine retailers,” and the like, as the predominant call to action in print and broadcast media. Integration of social media with traditional advertising has been increasing for years. Irreversible changes in communications technology—most prevalently, Internet social networks--have brought unprecedented power to the purchaser. As adoption and use of social media by purchasers grows, so does the acumen to use it for matters beyond diversion and entertainment. Increasi …
Read The Rest of This Post07/24/2012
Denver Social Media Marketing: Advertising on Internet Social Networks
Categories: Social Marketing
The July, 2012, conversation at Denver’s premier social media marketing for business group centered on Advertising on Internet social networks. Most of the conversation focused on Facebook. Attendees whose businesses had experimented with Facebook ads varied from a local martial arts studio to a major homeschool curriculum company. Discussion points included whether business should start with a clicks- or impressions-based campaign and how those differed; what element of building the campaign struck each advertiser (targeting!) and the immediate goal of the advertising campa …
Read The Rest of This Post07/09/2012
Experiential Marketing Example – Microsoft Store Summer Camps for Kids
Categories: Experience Marketing
Engaging people and working to build communities around your brand are some of the key elements as to what makes experiential marketing so effective. Summer is the time for kids and camps, and Microsoft is capitalizing on this to create an amazing experience which utilizes all the elements necessary for a perfect experience marketing example. During July and August, the Microsoft store is offering free camps to kids between the age of 8 to 10 years old. These week-long camps go for two-hours a day and explore some really neat topics: • Digital Movie Madness - develop …
Read The Rest of This Post07/09/2012
Effective Design & Usability : How to Use Color to Your Website’s Advantage
Categories: Effective Design & Usability
The colors used in your website are impacting your business’s success. Whether the impact is positive or negative could depend on how much you’ve considered your audience, set a defined goal for your website, and planned how color could be used to achieve those goals. That’s important enough to consider developing a color scheme at the very outset of website planning. Whether it’s e-commerce, corporate, informational, or promotional, your website exists for someone to take an action (hopefully many people), and it turns out that colors are very good at e …
Read The Rest of This Post07/03/2012
Current Marketing Trends: Invest in the Community Around Your Brand
Categories: Marketing Trends
What is it that you are really selling to your customers? Author Tom Peters has included a telling example in one of his books that comes from a Harley-Davidson executive. This executive talked about how riding a Harley is more than a form of transportation; is a statement about the identity of the person who buys it. “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns, and have people be afraid of him.” This playful quote gets the core of what Harley-Davidson offers their devotees. It’s a sense of belonging to a comm …
Read The Rest of This Post07/03/2012
Webolutions Recap of the Marketing Sherpa 2012 Optimization Summit
Categories: Online Marketing
One of my favorite aspects about Online Marketing is the fact that it is always changing and the only way to stay ahead of the game is through experience, up-to-date research, and trial and error. In the world of optimization, both search engine optimization and website optimization, best practices are always evolving. In an effort to make sure that we are up-to-date in the latest Optimization best practices, Webolutions sent my colleague, Mike Hanbery, and me to the Marketing Sherpa 2012 Optimization Summit. While a lot of the knowledge we gained reinforced what we have been saying in o …
Read The Rest of This Post07/03/2012
Social Media Marketing: A Guide to Advertising on Facebook, LinkedIn and Twitter
Categories: Social Marketing
Advertising on social media networks--most prominently Facebook, LinkedIn and Twitter--has similarities to other pay per click advertising and, therefore, similar measurements for Return on Investment (ROI). For most companies, the short-term goal of most advertising is to purchase leads. Clicks do not equal leads. Large companies and known brands use advertising for awareness; for these campaigns, impressions and clicks remain relevant metrics. Most companies, however, should be interested in clicks only as a means to acquire leads. These leads should be fed into a system that creates con …
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