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Archived Posts - June 2012
06/20/2012
Denver Social Media Marketing: A Successful Content Strategy Plan
Categories: Social Marketing
The June, 2012, conversation at Denver’s premier social media marketing for business group centered on content generation strategy. Video Sponsor: Conversation Starters Social Marketing for Business – Join the Conversation! (#SMGDenver) is one of the ten largest Business and Social Networking Meetups in the world. Conversation in the larger group included questions like: The rise of image-based communication and Pinterest as a marketing tool pull this question to the fore. Additional excerpts: “Successful content …
Read The Rest of This Post06/13/2012
Elements of a Social Media Content Generation Plan
Categories: Social Marketing
Any social media marketing company has received a request from a business client to, “put this on Facebook.” Before simply executing the request, let’s take the opportunity to see if there is an opportunity to provide greater benefit to the client. According to behavioral data compiled and analyzed by bitly.com, the functional life of a Facebook post is 70 minutes. The functional life of a tweet is five minutes. A blog post, conversely, lasts forever. It’s also loaded with SEO opportunities and consumable content for humans and webcrawlers alike. Therefore, whe …
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