Archived Posts - May 2012

05/29/2012

Current Marketing Trends: Why a Blog is an Important Part of Your Website

We encourage every client we work with at Webolutions to have a blog on their website and publish content on a regular basis. This recommendation is sometimes met with a certain amount anxiety and uncertainty. What should I say about my business? How often do I need to do it? Why is this important? Blogging gives you and your business an easy and virtually free way to publish content that tells your story and make it available to the world. We reviewed easy ways to develop your content marketing strategy last month. Let’s look at why having a blog is a smart move for your business websi …

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05/29/2012

Experiential Marketing Example – Casa Bonita a Denver tradition WOW!

Categories: Experience Marketing

In past posts, we’ve stated that in order to create an impactful experience around your brand, you need to: Provide a great product Provide a very good level of service Create an exceptional experience around the delivery of your product or service Casa Bonita does all of this in spades. If you have not been to this Denver landmark and you want to witness a truly unique experience, you should plan a visit. Casa Bonita is housed in a fairly non-descript shopping center in Lakewood, Colorado. It opened in 1974 and it is consistently ranked as one of the top places to v …

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05/25/2012

The Google Penguin Update: What You Need To Know

Categories: Online Marketing

In a previous post I wrote about the ever changing world of Search Engine Optimization (SEO) which describes how search engines are constantly tweaking their search algorithms to bring the most relevant results to the top of the rankings. I’m not going to go into much detail about this in this post so if you would like more information on the topic I highly recommend you read that post. Instead, I am going to go into detail about the new Penguin update that Google has released to the search algorithm and talk about why many small businesses have dropped off the face of the earth (well, t …

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05/23/2012

Denver Social Media for Business Checks In with Local Online Marketing

Categories: Social Marketing

The May, 2012, installment of Denver’s premier Social Media for Business Meetup featured a conversation among companies using social media for marketing sharing experiences with local online advertising. Research cited by Marketing Profs indicates: Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10 percent per year through 2015. By 2015, 30 percent of all searches will be local, compared with 12 percent in 2009. 80 percent of all searches conducted via smartphone are for local products and services Little w …

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05/16/2012

Social Media Marketing: Using Foursquare for Business

Categories: Social Marketing

In August, 2010, we told you Foursquare was for real. In January of this year, we told you Foursquare was a top free mobile app for your business and that geo-targeting of social media marketing—using tools like Foursquare--was a top marketing trend for 2012. Today, we’re telling you Foursquare is hyper-local marketing that appeals to the human brain in ways humans don’t totally understand. Brand consultant Martin Lindstrom recently penned in the New York Times that a vibrating smartphone is the third most powerful affecting sound in the world, behind baby giggles and the In …

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