- 5.22.13 - Denver Social Media Marketing Group Adds Advertising to Social Media Strategy Plans
- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
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Archived Posts - April 2012
04/30/2012
Experiential Marketing Example – HoneyBaked Ham - An Experience Worth Every Penny
Categories: Experience Marketing
In order to succeed at experience marketing, you must: • Provide a great product • Provide a very good level of service • Create an exceptional experience around delivery of your product or service To be considered exceptional, the experience you create must vastly exceed the expectations your customers would have from other people offering like products in the marketplace. When you are able to provide this unique experience to your customers, you will be able to achieve increased sales, more referrals and lessen the …
Read The Rest of This Post04/30/2012
Current Marketing Trends – Getting Your Content Marketing Strategy Started
Categories: Marketing Trends
If you need proof of the emerging value of content marketing, look no further than the inclusion of Red Bull Media House on Fast Company magazine’s list of The World’s 50 Most Innovative Companies. The media arm of the energy drink company became an independent entity in Europe in 2007 and did the same in the United States in 2011. Red Bull Media House actively creates content that supports the extreme sports lifestyle demographic that makes up a large part of its target marketing. One of the media company’s most recent successes was a documentary about snowboarders called …
Read The Rest of This Post04/30/2012
3 Tips For An Effective PPC Campaign
Categories: Online Marketing
Understandably, many potential clients come to us looking for immediate results from a Search Engine Optimization (SEO) plan. Unfortunately this is not how SEO works, it takes time for the changes to take hold within search engine rankings as well continued effort to further maintain and increase rankings. The Search Engine Marketing (SEM) strategy that can and will provide instant visibility on search engines is Pay Per Click (PPC) Marketing. With PPC you pay for each click to your website, allowing you to choose which keywords you want to show up for and bid for positioning on the results pa …
Read The Rest of This Post04/27/2012
3 Simple Ways to Improve Your Web Typography: Part 1
Categories: Effective Design & Usability
95% of the information on the web consists of written language. After all, that’s what you’re doing now — reading. Successful visual communication hinges on good typography. With such a strong influence on usability, it stands to reason that typography should be one of the most considered aspects of web design. Typography is a huge field of study, with a limitless number of daunting complexities. From something as simple as knowing the difference between a serif and a sans serif (see below) to knowing the difference between metric and optical kerning, typography can be hard …
Read The Rest of This Post04/26/2012
Pinterest for Business Social Media Marketing Example: Footers Catering in Denver
Categories: Marketing Trends Social Marketing
Pinterest was the fastest Internet social network in history to 10 million users, so naturally it has drawn the interest of social media marketers looking for ways to use it to build their brands, grow their businesses and participate in the growing marketing trend of image-based communication. Footers Catering in Denver, Colorado, was an early adopter of using social media marketing to build its brand and interact with clients and prospects. The second-generation company is continuing its innovative approach to new media marketing by using Pinterest for a visual dialogue with brides-to-be, …
Read The Rest of This Post04/25/2012
Video Marketing is Subject for Denver Social Media for Business Group
Categories: Social Marketing
The April 20, 2012 installment of Denver’s premier Social Media for Business Meetup featured a panel discussion about Utilizing Video in Social Media Marketing with industry experts: Mike Hanbery, Webolutions Brian Olson, Conversation Starters Public Relations Kevin Campbell, Kevin Campbell Films The discussion was moderated by Webolutions Director of Strategic Marketing Peter Hodges, who simultaneously monitored the online conversation using the group’s new Twitter hashtag, #SMGDenver. Takeaways included current research on online video marketing and bes …
Read The Rest of This Post04/13/2012
Online Video SEO: Marketing Your Web Video to Internet Search Engines
Categories: Marketing Trends Social Marketing
Internet video is the top area of new and increased investment in marketing for 2012. As with everything else Web, search engine optimization (SEO) is critical to get your video found by your target audience. The largest online video sharing Website is YouTube, a social network that has become the second most used search engine. Businesses use YouTube to host videos and in hopes their videos will turn up in search results, expand their audience for marketing messages and generate leads. Simply uploading a video, however, won't achieve any marketing goals. Optimizing the video for sear …
Read The Rest of This Post04/02/2012
Effective Design & Usability: Why Web Design Matters
Categories: Effective Design & Usability
The word “design” can have a lot of different connotations, and for people who may not be as close to our industry as others, web design may sound like an afterthought. For some people, it may mean how to make a website look pretty, once all the functionality has been figured out. It may be easy for a business-minded person to question why web design matters. But really, as with any product, design is at the core of a website. Rather than a superficial feature added for aesthetics' sake, good design should be seen throughout all aspects of the website, from …
Read The Rest of This Post04/02/2012
Current Marketing Trends – Infographics The Art of Communication
Categories: Marketing Trends
Information graphics or infographics are well-organized, visual representations of information and knowledge. Infographics allow the quick and clear conveyance of somewhat complex information via a more engaging, artful experience. With an information graphic, computer scientists, mathematicians, and marketers are easily able to communicate complex concepts using a single symbol or graphic. The coffee infographic featured in this post conveys the ingredients of popular coffee drinks (at a glance), all in a single, concise image. By looking at this image, anyone could quickly know what ingr …
Read The Rest of This Post04/02/2012
Experience Marketing Example -Fabergé Integrates Marketing for The Big Egg Hunt
Categories: Experience Marketing
The Big Egg Hunt from Fabergé is wrapping up this week in London and is a great example of combining the online and offline components of a marketing campaign to build an experience that is bigger than the sum of its parts. The promotion began a few months ago when 209 eggs were distributed to artists, designers, architects and other creative professionals to decorate in their unique style. These two-and-a-half-foot-tall eggs were then put on display in February to kick off the Big Egg Hunt and they spent six weeks in various locations all over the United Kingdom's capital. All o …
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