- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
- 5.2.13 - Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
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Archived Posts - March 2012
03/30/2012
2 Simple Ways To Increase Your Conversion Rates
Categories: Effective Design & Usability Online Marketing
If you are getting people to your website through Search Engine Optimization (SEO) or any number of Internet Marketing strategies but your website isn’t converting, fret not! If your website is old and outdated it may be time to have it redesigned, but if you don’t want to go to those lengths to increase your conversions there are little things that can be done. Here are two simple steps you can take to increase conversions without drastically redesigning your site. Make sure your content is unique, trustworthy, and concise. When people land on a website they want to see …
Read The Rest of This Post03/27/2012
Social Media Marketing: Should Your Business Have a Mascot?
Categories: Social Marketing
Mascots are enjoying a renaissance in advertising. Charlie the Tuna and Speedy from Alka-Seltzer are back. Spam has launched its first such figure with Sir Can-A-Lot. Planter’s Mr. Peanut has grown a hapless brother, Doug. Being represented by fictional characters is not just for consumables anymore. Allstate’s Mayhem character pops up in Facebook news feeds with nuggets like, “I should cross the street. No, I should turn around. I should cross the street. No, I should turn around.” – A squirrel, generating over 17,000 likes and 465 comments in four hours. An eno …
Read The Rest of This Post03/21/2012
Denver Company Owners Share SEO and Social Media Marketing Knowledge
Categories: Social Marketing
Denver’s largest social media for business group, Social Media for Business – Join the Conversation, hosted its 30th meetup in March, 2012. The topic was Social Media’s Role in Your Company’s SEO. A common question for business owners employing social media marketing is, “How does social media help my Website get to page 1 on Google?” Webolutions CEO John Vachalek opened the discussion with some SEO fundamentals. The Goal of Every Search Engine To provide the most relevant search results possible! Key Factors Determining Your Search Engine Placemen …
Read The Rest of This Post03/06/2012
Experiential Marketing Example – Certified Plumbing – An Old Fashion Great Service Experience
Categories: Experience Marketing
Experiential Marketing, when done effectively, should reach people on a personal and emotional level. This goes beyond a great product and the expected level of service. It has to do with the extra things that a business does to truly create a great experience around their offering. Certified Plumbing Company has been a successful, family-run, Denver plumbing company since 1969. Glenn Kenny grew up working in his dad’s plumbing business here in Denver, he has over 40 years experience, is a certified master plumber, and takes great pride making sure that each job is …
Read The Rest of This Post03/06/2012
Current Marketing Trends – Image-Based Communication – Picture Your Company
Categories: Marketing Trends
“A Picture Is Worth a Thousand Words.” We have all heard this expression, but today this notion is perhaps more true than ever before. I don’t have 100% proof of this fundamental swing, but a huge part of my job at Webolutions (going on 18 years) is observing, identifying and bringing to light new trends in sociological behavior. Over the past few months, I have been seeing a real tipping point in information consumption behavior that is worthy of noting to the savvy business owners and marketers that read our blog. Image-Based Communications is the term …
Read The Rest of This Post03/05/2012
Internet Marketing Strategies - Retargeting
Categories: Online Marketing
Retargeting is one of the hottest trends in Internet Marketing these days but many people are still unsure as to what it actually is or how to use it. Retargeting is a display (banner) ad technique that focuses only on people who have previously visited your website. The objective of internet marketing activities like Search Engine Optimization (SEO) or Pay Per Click Marketing (PPC) is to bring new visitors to your website, retargeting is used to bring those visitors back to your website to complete the conversion process. While your typical banner ad placement depends on the display network y …
Read The Rest of This Post03/05/2012
UI is King: 5 Rules of Good User Interface Design
Categories: Effective Design & Usability
The world renowned Italian designer Massimo Vignelli once said “The life of a designer is a life of fight. Fight against the ugliness.” Often times, web designers and graphic artists take this too literally and get caught up in the distraction of simply making something look good. They spend time pushing a pixel this way and tweaking a hue that way, ultimately forgetting about the actual user. While color and typography are important in attracting the user within the 50 milliseconds they take to judge a website, if a user can’t use a feature, it might as well not exist. At We …
Read The Rest of This Post03/05/2012
Social Media Marketing: Facebook Timeline for Business Pages and Cover Photo Guidelines
Categories: Social Marketing
As of March 30, 2012, Facebook Business Pages will be converted to the Timeline format. The most prominent and visual change is the Cover Photo. Companies can approach this as a one-time “to do” or an opportunity to further integrate social media with their overall marketing message. Think of the Cover Photo like the cover of your book, or, perhaps, your magazine, as it can change in the same way a profile picture does. For example, Webolutions® Denver-based client Swingle, Lawn, Tree & Landscape Care employs a “seasonal” theme on its Website. This means the …
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