- 4.30.12 - Experiential Marketing Example – HoneyBaked Ham - An Experience Worth Every Penny
- 4.30.12 - Current Marketing Trends – Getting Your Content Marketing Strategy Started
- 4.30.12 - 3 Tips For An Effective PPC Campaign
- 4.27.12 - 3 Simple Ways to Improve Your Web Typography: Part 1
- 4.26.12 - Pinterest for Business Social Media Marketing Example: Footers Catering in Denver
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Archived Posts - February 2012
02/29/2012
Denver Social Media for Business Group Hears from Attorney on Legal Issues
Categories: Social Marketing
“Social media,” said Jim Thomas, featured speaker at Social Marketing for Business – Join the Conversation, “is especially useful for businesses if it does not get them sued.” Sage advice, indeed, from the author of the No Funny Lawyers blog (Thomas advised, “There are no funny lawyers; only funny people who make bad career choices.”) Discussion points included: Privacy and Confidentiality What rights does my business have to use information, photos, etc. about our customers and employees in our social media? What rights do I have to see …
Read The Rest of This Post02/15/2012
Current Marketing Trends – The Extinction of Previously Successful Businesses
Categories: Marketing Trends
We see it all around us every day. Yet many businesses do not believe it can happen to them. We are witnessing the extinction of previously successful business models. Some of the more obvious examples include: • Travel Agencies • Book Stores • Music Stores • Smaller Stores (hardware, shoes, candy, etc.) We are also seeing the closing of post offices across the country. This American institution has been operating since 1683. For those of you reading this who believe that this shakeou …
Read The Rest of This Post02/14/2012
Experiential Marketing: What's in a Name?
Categories: Experience Marketing
There comes a time in the life of every company when they need to re-brand - revitalize and refreshen their image. But to what extent does this need to be done? Exactly what does a company need to change in order to revamp their image? Bank of America is one such company looking for a dramatic image boost. After its attempt to levy ATM card surcharges to customers, and its recent slip into the number 2 spot as the nation's largest bank (behind JP Morgan Chase), the company is desperately seeking new brand positioning. They know they need a deeper sense of purpose that …
Read The Rest of This Post02/13/2012
4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation
Categories: Marketing Trends Online Marketing Social Marketing
If Facebook were a country, its 845 million users would make it the third largest in the world. One out of every seven minutes spent online is spent on Facebook. With each update to the social network’s interface, comments people make gain breadth of reach. 51 percent of American consumers use social media to communicate with companies, yet 95 percent of posts to brands’ pages on Facebook go unanswered. Small wonder only 8 percent of those consumers are satisfied with companies’ use of social media as a communications tool. The issue is not just limited to Facebook. Re …
Read The Rest of This Post02/13/2012
Google’s New Privacy Policy: What It Means to Your Business and the Internet
Categories: Online Marketing
Recently Google caused quite a stir when they announced that they will be changing their privacy policy for anyone logged into their Google account. Beginning March 1st more than 70 different privacy policies will be merged into one between most of Google’s products. The goal behind this move is to personalize your experience across all of their services to provide better search results and more precisely targeted ads. If you are logged onto your account through an Android phone, Google can tell you that you are going to be late for a meeting by tracking your location and the location of …
Read The Rest of This Post02/01/2012
Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
Categories: Experience Marketing
For the second year in a row, Webolutions® participated in the Annual Grocery Cart Races at Safeway On Havana Street to support Comitis Crisis Center. This event was created by Gayle Jetchick, Executive Director of the Havana Business Improvement District. The Havana Business Improvement District’s mission is to create experiences that make your life more interesting. This is an event that will definitely make your life more interesting! This event was composed to support Comitis Crisis Center – a food bank in Aurora, CO that serves many people every single day. Their mi …
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