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- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
- 5.2.13 - Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
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Archived Posts - January 2012
01/27/2012
Denver Social Media for Business Group Talks Sharing Across Social Networks
Categories: Social Marketing
Social Media Marketing for Business - Join the Conversation!, kicked off its 2012 calendar with a discussion among attending business owners and executives about successes and risks of sharing content across various Internet social networks. Thanks to Dale Honning Videography, a complete chronology of the event is available on Webolutions' Facebook Page. Discussion highlights included: Definition of Social Media - The use of web-based and mobile technologies to turn communication into interactive dialogue regardless of time and geography. Should you share the exact same soc …
Read The Rest of This Post01/24/2012
Top 12 Free Mobile Apps for Business
Categories: Marketing Trends Social Marketing
I've been asked a few times recently what free mobile apps I find most useful for my business. Excluding the calendar, email, text, browser and camera, which have, I believe, become a minimum expectation for anyone carrying a smartphone, here are the tools I use and what I get out of them: QR Droid – Admittedly, most of my QR code activity is verifying the QR codes we create are routing and tracking correctly, but I needed to work it in here because a properly packaged QR campaign can be super for creating engagement and excitement around your business, and can provide valuable da …
Read The Rest of This Post01/19/2012
SOPA, PIPA and Your Website
Categories: Online Marketing
The Protect Intellectual Property Act (PIPA) currently under consideration in the U.S. Senate and the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives could change the way the Internet operates. The goal of the legislation is to protect media companies against theft of their material. It ostensibly targets Websites hosted outside of the United States that infringe copyrighted material. The acts would force US Internet providers to block offending domain names. It also aims to cut off funding to infringing Websites by forcing advertiser and payment services to stop doing b …
Read The Rest of This Post01/09/2012
Three Search Engine Marketing Resolutions For 2012
Categories: Online Marketing
While you may be thinking that your New Year’s resolution should be to start working out, spend more time with your family, or take up a new hobby, you shouldn’t forget about your Search Engine Marketing (SEM) when making resolutions. Even if you’ve had a great 2011, here are three areas you can focus on to make sure you have an even better 2012 when it comes to your Internet Marketing efforts. 1. Create New, Quality, Optimized Content A stagnant site is not going to climb the search engine result pages (SERPs) for the keywords you are trying to rank for. Search engines lik …
Read The Rest of This Post01/09/2012
Experiential Marketing Agency Tip – Incorporating traditions into your experiential marketing
Categories: Experience Marketing
Experiential marketing, if done effectively, should deeply engage a business’s community in a very emotional and meaningful way. Over the holidays, I was thinking a lot about all the traditions we have as a culture and what these mean to us. The traditions in our lives create who we are, how we think, and impact our emotions at the deepest levels. Some of the traditions I am referring to include: Birthdays Christmas Anniversaries Coming of Age Ceremonies (Sweet 16, Bar Mitzvah, turning 21) New Year’s Eve While the religious nature of some o …
Read The Rest of This Post01/06/2012
Top Marketing Trends for 2012
Categories: Marketing Trends
Top marketing trends for 2012 predominatly revolve around social media and mobile devices. New mobile and social technologies continue to arise, thus the biggest trends for the year are all vastly interrelated in these two areas. Below are our top five trends for the year. 1. Social Media Marketing Because social is such a big focus for the year, we have broken social down into additional sub-categories. Social Mobile - With smart phone sales expected to surpass computer sales in 2012 (more than 450 million smart phones are expected to be sold this year alone), social mobile i …
Read The Rest of This Post01/05/2012
Social Media Marketing and Sales: Your Strategy Defines Your Brand
Categories: Social Marketing
You’re not the only person who receives Facebook “friend” and LinkedIn connection requests from people you’ve never met. Many have found your name among someone else’s list of Facebook friends or LinkedIn connections and seek to ply their wares upon you and your entire online network. You, and everyone online, are a prospect. In 2012, social media is a critical component of business marketing and sales strategy, this tactic is detrimental to the medium and the people and companies who use it. This action is coached by sales trainers who don’ …
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